How Will You Find Your Customers and Clients?

 

As you research your customers, you’re going to figure out where they like to hang out, what keeps them awake and worried, and more. It might help you to know some of the processes of finding your customers and clients as you move forward with creating your business plan.

 

  • Create Products and Services They Need and Want – Before you design any products or services, you need to know who it’s for, why they need it, and how they can afford to pay for it. When providing your audience what they want, it will sell itself.

 

  • Know Where Your Customers Hang Out – The reason you need to know where they like to go for fun and work is that you can then go there too. You can run ads where they are, and you can network with them and speak at their events. The more you are around your customer, the more you’ll appeal to them.

 

  • Know Where Your Customers Like to Get Information – Which magazines, publications, and shows do your customers like to find out the facts of something? Wherever they go is where you need to go as well. Again, you can pay for ads that they’ll see where they go. You can sponsor events. Speak at events and more to get to know them better.

 

  • Optimize Your Website – Learn about search engine optimization or hire someone to build your website in a professional way that helps bring people to your marketing funnel so that you can get more customers.

 

  • Be Present on Social Media – Expanding your branding by using social media platforms is important and a good boost to your website SEO. It provides backlinks and an opportunity for you to network with and get to know your customers better.

 

  • Network and Get Referrals – Online and offline spend time wherever your audience spends time. Try to stand out, so they notice you but don’t be a salesperson at the wrong time. Give them the information but do it professionally, focusing on providing value to your customers.

 

  • Partner with Complementary Business Owners – One great thing about networking and studying your competition is you will meet some fantastic people who will want to work with you. You can find Joint Venture partners even who are your competition to work together to serve the customers better.

 

  • Form Strategic Alliances – Another way to expand your reach is to join forces with others, including your competition or anyone in your industry, to raise money for a cause you all care about.

 

  • Study Your Competitors – Always study your competition so that you can learn what they’re doing right, what they’re doing wrong, and also notice the gaps in their coverage. The gaps are where you may find the sweet spot.

 

  • Advertise – Once you know who your competitors are, who your audience is, where they hang out, and understand the point of your product or service, it’s time to start investing in paid advertising. You can boost your business much faster if you set up an advertising budget.

 

Use this information in your business plan when you talk about your customers. Showing that you know who they are and how to find them is an integral part of crafting your business plan. It shows that you can get your products or services in the hands of the people who need it most, which also shows that you can earn the money you want to earn that will enable you to live your best life.

 

 

 

 

 

 

Creating Your Executive Summary Is Not Just for Investors

The executive summary is an important component of your business plan. It’s the part of your plan that is first, but it is often created last. You need all the other information collected, studied, and analyzed to create the executive summary. This summary will explain in a concise yet thorough way what you do, who you do it for, and why you will be successful doing it.

 

To complete the executive summary, include:

 

  • Information about your research – The research you conduct will inform business decisions and help you develop your strategy for achieving your goals.

 

  • Results of said research – The research produced results that need to be analyzed for the executive summary.

 

  • Suggestions about how to do business based on the research – Based on what you learned during the research, what steps will you take, when will you take them, and how will you take them?

 

Your executive summary is mostly an informative piece of writing that doesn’t need to be very persuasive other than you should point out the research methods and why they’re accurate and explain the results thoroughly.

 

It should be interesting, grab attention, and give you the info it needs to in the case of needing a business loan or angel investors. If it’s just for your use, you still want to continue creating the executive summary as if someone from a bank might read it. Try capturing your reader with a thought-provoking statistic or tell them about a quote you love that relates, or a book.

Get Business Education: Know and Understand Your Offers

The executive summary should be able to exist without the rest of the business plan as its own document to use when needed. However, you’ll want it to be concise and short. It’s a summary by nature, but it should give all the information the reader needs. You’ll be able to use the document in other aspects of your business to come up with content marketing ideas, to remember your mission, and more.

 

You can write your executive summary in the same way as normal article writing. Create a title for each section. You can use this order to keep it all straight in your mind as you develop your executive summary for your business plan. But remember, you should not even start writing it until you’ve collected the information for each section.

 

Start with an overview of your business; include what you do, who you do it for, why, and how you do it. Next, add information about your target market, your competition, and at least three points about the marketing strategy you plan to use. Now add in information about how you will operate the business. Will you be a sole proprietor, or will you be a corporation? Will you work in a brick and mortar atmosphere, or will you build your business solely online? You also want to include information about your projections based on your research. Give information about finances now, a year from now, two years from now, and up to five years. Be sure to include your break-even point and concrete ideas about when you’ll finally produce a profit. If you need an influx of money, this is also when you mention the type of financing you will get or venture capital you’ll seek. All your numbers should align and make sense.

 

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What Do You Need to Change to Succeed?

One thing is evident when you do the work to research your niche, your industry, and your audience so that you can build your life-affirming business: there are things that you need to change. That’s even more true when you get real about who you are, what skills you have or lack, and are honest about your deficiencies. There is always going to be something that you need to change so that you can succeed.

 

As you work through developing your life-affirming business plan, an exercise that will help you move forward is to note where you are right now and where you want to go. Don’t just draw a line from point A to point B, though. Instead, you need to take the time to write down the steps involved in getting to point B.

 

For example, let’s say you’re a married mom of three children under nine years old. You have a 2-year-old, a five-year-old, and an 8-year-old. Your husband works away from home 60 hours a week, including travel time. You work outside the home 50 hours a week, including travel time.

 

You usually are home on weekends, but your spouse works odd hours sometimes on weekends, nights and is not reliable to help out with the kids or anything else around the house very often. You are trying to build a reselling business on Amazon FBA, Poshmark.com, eBay.com, and other platforms. Your first goal is to replace your $38,000 yearly income so that you can stop going to that job.

 

There is nothing wrong with the above scenario. If you look at it realistically, you can see clearly that you will need to create a plan uniquely designed for you, the time you have available, your budget, your goals, and other considerations to find time to build your business the way you want it to be.

 

You note that you have every intention to work for two hours a night taking pictures and making listings after you get the kids to bed by 8:30 PM weeknights and 10 PM on weekends. You also want to work four hours a day on Saturday and Sunday, shopping for and sourcing new products. But you find yourself not doing any of it. You get home, do your household chores, spend time with the kids, put them to bed, and veg on the couch until you pass out, or you find things to do that aren’t your business like laundry, dishes, mopping, and so forth.

 

Meanwhile, your business goes nowhere. What do you need to change?

 

In this case, you need to change your mindset. There is no reason you have to cook home-cooked meals or clean the house yourself. Enlist the children’s help and assign chores to your husband when he’s home. If you can, consider hiring someone to come in and help.

 

Try getting up two hours earlier and doing the listings and pictures before you’re tired from the day. That way, you get it done while you’re alert before you’ve given all you have at work. Change to only sourcing once a week on Saturday morning for as long as it takes you to spend your budget up to 5 hours, then on Sunday spend four hours organizing for pictures and listing during the week.

 

Even if you don’t get it all done during the time constraints you’ve set, you will get it done over time. Remember, there are no rules about how much you need to do each day other than meeting your goals. If it’s too hard to meet, reset your goals to be more realistic.

 

As you see, the main point of all this is to figure out where you are, where you want to be, and then working with what you have and your personality to design a path to get you to your destination. In this case, it’s going to start with listing goals, and then once you meet those, you can focus on your income goals.

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What You Really Want to Know to Get Started Fast

Once you learn about yourself, figure out what you really want from your life, choose the type of business you’re going to build, and decide how you’ll run the business, you’re going to want to get started fast. Get to know who you are so that you can start a business that thrives.

 

Realize Who You Are Really

 

While you may change as you learn more about the world, you’re mostly who you are. You like to get up early, or you like to sleep late, or you’re naturally organized, or you need to practice – it’s all fine as long as you are honest with yourself about it. Nothing you know about yourself is wrong. Knowing yourself will enable you to ensure that you set up your life for success.

Components of a Business Plan

If you know that you need an extra hour each morning to fully wake up and be ready for company, then you can make sure you do just that. If you know you get nervous speaking in public, you can work on it and practice.

 

Don’t deny who you are or think you’re wrong for being who you are. Instead, work around your challenges to reach the success you desire by knowing who you are and being honest with yourself about it.

 

Understand What You Really Ultimately Want and Need from Life to Be Happy

 

Part of knowing yourself is knowing what you want out of life, not what society or your folks told you that you wanted or even needed. As long as you’re a kind person who doesn’t use others or oppress others, there is nothing about you that is wrong or bad. If you want a traditional marriage and kids, that’s great. If you want a nontraditional life, that’s great too. It’s up to you.

 

Remember to focus on tangible things you want and need like healthy food, shelter, medical care, recreation, and so forth. Be very specific about what makes a good life for you so that you can ensure it happens.

 

Know the Fundamentals of Starting a Business

 

Don’t assume you understand the laws and rules about starting a business. Educate yourself about your particular industry and niche so that you understand the way things are done. There is no need to create a new way to do things for most businesses, as someone else has already designed the best way to succeed. All you need to do is figure out how to emulate them.

 

Know What Your Best Average Day Will Look Like

 

Take some time to imagine what a given day might look like if you lived the life you wanted to live. What does it look like? What time do you usually get up in the morning, and what do you do? What do you do for work? What are you doing when you’re done with work? Describe an average day, week, month, and year so that you can work toward that ideal realistically.

 

Know What Resources You Have and Need

 

As you design your life, make a list of the resources you have and how you’re going to use them, and the resources you need. Brainstorm ways to obtain the resources you need. You’re either going to have to pay for them, create them, or otherwise work around these needs you don’t have yet in order to succeed. If you know what you have and know how to use it and know what you need and how to find it, you’ll be prepared.

 

Your Business Plan

Keep learning

Don’t skip the process of writing a business plan. The business plan will help define your business as well as the day to day activities you do that make up your business. The business plan will also help organize all the marketing, advertising, and other information you need to attract your ideal customer to your offerings. It’s a necessity. Some studies indicate that creating a business plan increases the likelihood of business success.

 

The Legalities

 

One thing you’ll discover as you create your business plan is the legal parts of your business that you must get right before you get started. You may need a business license, or there may be other legal requirements that you must follow. You may need to set up sales tax payments and regular quarterly tax payments to keep your income tax up to date. You won’t know what you need until you go through the process. You need to go through that process. Don’t assume.

 

The Action

 

You need a fabulous and effective schedule of daily, weekly, monthly, quarterly, and yearly tasks that you will implement to ensure that you reach each goal that you set. Without acting, nothing will happen. You can talk about having a business, and you can work on your business all you want, but until you make sales, you don’t have a business. You have an idea.

 

When you know what type of business you want to start and what type of life you want to live, it’s just a matter of doing it. Live your life and build your business joyfully, knowing that you are the one in control of your destiny.

 

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You Really Can Design Your Life the Way You Want It

When most people grow up, they end up with about the same finances and lifestyle as the family they are raised with. Very few people do better than their parents or change that much about their lives compared with their folks.

Failure is

It’s not a bad thing, but if you want to do something different, it can seem daunting. However, you really can design your life the way you want it. It doesn’t matter who you are now or where you are from, or what situation you were born to. If you understand who is really in control of your life, (you) you can do amazing things.

 

  • Begin Where You Are – Some people are born with more resources than others due to their family or place in life. Others are born with more challenges. In the scheme of life, this only matters if you don’t believe you can improve your life based on your birth. If you believe you can, and take the steps necessary to do it based on the situation’s reality, you will be more successful. Maybe you have to work two part-time minimum wage jobs while working your side hustle to pull it off for five years – it doesn’t matter – whatever it takes to reach your goals is what’s important.

 

  • Figure Out What Your Morals, Principles, and Values Are – No one can make good choices in life about anything if they have no idea what guides them. When you know who you are deep down, you don’t need any outside forces to guide you. Try writing a mission statement for your life and your business to help set up that guide.

 

  • Summarize What You Want – Take the time to go through the eight areas of life “The Areas of Life You Need to Design for Success” that you need to design and write a summary of the ultimate end goal that you want to achieve in each of the areas. As you develop your goals, you may need to get more in-depth with each area for the goal to be well thought out with steps set up for achievement.

 

  • Set Realistic Goals – Based on what you want from life, set goals using the SMART Goal setting technique. Each of your goals must be specific, measurable, attainable, realistic, and time-bound. Instead of something like “I want to get rich and retire,” you will explain what this means. “I will have 2.5 million saved by the time I am 45 years old. I will do this by saving a specific amount each month that I earn by doing a specific thing each day.” Write it out exactly as you will do it.

 

  • Figure Out What You Have – Develop a resource list of all the resources you have as they’re related to each of your goals. For example, if one of your goals is to be fit and healthy at 80, what steps are necessary to be more likely to experience success with that goal? Probably time for self-care, money for regular health care appointments, funds for dental work, gym membership – whatever it is that you have that will help you succeed, list it. It may be a person, place, or thing that is the resource, or it may just be a skill you possess.

 

  • Figure Out What You Need – As you determine what resources you need to achieve each goal, you’re going to realize that you already have some of the resources but that you don’t have some of the others. When you identify the resources you need that you don’t have, it’s time for you to search for them either by paying for them, outsourcing, or creating them.

 

  • Create a Resource List Associated with Your Goals – Now that you know what you have and what you need, make a resource list. Define what you have, what you need, and the budget for the things you need to pay for. For example, there is a budget associated with healthcare, groceries, and the like. There is also a monetary number associated with every single thing on your resource list. And remember, time is money.

 

  • Set Your Daily Schedule for Success – Once you know what you want to do and have identified the resources to get you there, it’s time to set up your daily schedule for achieving the goals you’ve set. If you have more time available due to more resources, you’ll experience success faster, but even if you take twice as long, you will make it if you set it up and follow your plan.

 

  • Evaluate Regularly – As you age, you’re going to change. Those changes will be more than physical they will be mental, emotional, and spiritual. You cannot even imagine the type of changes you’re going to experience in the next 20 to 30 years of your life. Due to this fact, take the time to evaluate your plan regularly to ensure you’re on the right path that makes you feel happy about your life.

 

Designing a life that works for you and gives you the balance you want in terms of work-life balance requires that you first accept the truth of where you are, what you have to work with, and where you want to go. It might take you longer than someone born on third base, but you can still accomplish whatever you set your mind to if you understand what it takes to achieve the results you desire.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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The Areas of Life You Need to Design for Success

Let’s start strong and talk about the areas of life you need to design to ensure your success. Often people never think about how each decision affects how their life will actually look and be in practice. If you want a particular lifestyle, you must think about how each choice impacts your desires.

the purpose

There are eight areas of life that you need to design purposefully for success:

 

  • Career and Business – What you do for money will have a massive impact on your life. It will inform every single choice you make. It will make the difference on whether you can afford the lifestyle you desire or not, and even whether you can maintain your health or not realistically.

 

  • Health and Fitness – Your health and fitness level are important because if you’re unhealthy and not fit in the right way for the life you want to experience, it’ll be hard to do. For example, if you want to spend the weekends camping and boating, you’ll want to maintain a healthy weight so you can keep doing it.

13 WAYS WALKING CAN BENEFIT YOU

  • Relationships and Social Life – What kind of social life do you envision, and can you afford to have that life? What about your significant relationships, such as your life partner, spouse, or your relationship with your children? These are all impacted by the rest of your life choices due to how it affects your health, finances, and so forth.

 

  • Finances – Did you choose the right career or business to fund the type of lifestyle you desire? What about time? Do you have enough time left after earning money to do the things that are important to you?

 

  • Personal and Spiritual Development – Do you have time to work on your personal life and spiritual and emotional development? Everyone needs time for self-care, including learning about themselves and taking care of themselves through eating right, exercise, going to the doctor regularly, and even doing things that are considered optional, like getting facials or massages.

 

  • Hobbies and Fun – What type of things do you want to do for fun, and what hobbies, if any, would you like to participate in? Does your business or career allow you to accomplish having fun and doing your hobbies too?

 

  • Home and Environment – What type of home do you want to live in? Do you want to live in the city in a condo, a house, or do you want to live in the country? Do you prefer to rent, or do you want to buy? What type of environment do you want?

 

  • Community Involvement – Where do you see yourself in terms of your community? Do you want to be involved in your church, or do you want to feed the poor or take care of stray animals in your area? What do you want to have the time and funds to do in your community?

 

Go through each of these areas and write a summary about how you envision your life in each of these areas. Then be very specific about what it will cost you in terms of time and resources to achieve the ideal life you’re designing for yourself. Do not make assumptions. Look up how much something costs, ask people who have done it how long it takes, and get real information so that you’re not just guessing. The idea is to design a life that you really want to live, but that is realistic for you to achieve.

 

Outsourcing: The Key to Success for The Life Affirming Entrepreneur

When you set out to build your business, one thing was clear. You wanted a business that provided the income you needed while not overtaking your life. You want time to live all aspects of your life to the fullest, and you don’t want to work all the time and miss out on the joy of life. You want business success, and your success includes living a full and rich life in all ways and all aspects. In other words, you want to build a successful business while still enjoying life. The key to being able to do that is outsourcing.

Create a community of entrpreneurs

There are many reasons to outsource, but the two most important that come to mind are the ability to free up your time so you can focus on your goals and business planning and also to add key resources and skills to your offers. Well planned outsourcing can improve your efficiency, cut costs, speed up product creation, and give you time to focus on the important planning and directing that a business owner does aside from doing the actual tasks in the business.

 

Outsourcing helps your business:

 

  • Scale Up Faster – When you use strategic outsourcing, you can scale up when needed, but you can also shrink when needed without affecting your business. Outsourcing means you use a contractor that is not an employee, so you only use them when you need them, which is after you get the work.

 

  • Boost Resources – If you need a resource that you don’t have yourself, you can use other people to gain it. For example, if you realize you need to redo the coding on your website outside the basics, you can hire someone to do it and keep them on speed dial whenever you need them—no need to learn to code when you can outsource.

 

  • Free Up Your Time – As a business owner, you have a lot to do, and you need to save your talent for doing things only you can do. If someone else can do it without sacrificing quality or anyone noticing it’s not you, then you should seek to let someone else do it, so you free up your time to do what you do best or to spend time with friends, family, or doing fun things.

 

  • Improves Your Offers – The truth is someone else can probably do some things better than you. Because of that, if you outsource to the right people for the right things, you can improve your offers, thus improving your customer satisfaction exponentially.

 

To Outsource Successfully:

 

  • Define the Scope and Schedule Clearly – Before you even search for the person, define what you want them to do. It’s better to work with someone who is already an expert, so you just hand it over, but you don’t want to outsource an entire project to one person. Instead, define it and choose each step along the way.

 

  • Evaluate Contractors Carefully – Look at references, examples, and always make sure they are who they say they are. Even if you are recommended a particular person by someone else, check them out thoroughly to avoid problems.

 

  • Choose Based on Skill and Expertise Over Price – Don’t always hire people based on the least expensive price. Sometimes a lower price is indicative of inexperience, and it may take them longer. Sometimes a higher price ends up being a lower price due to time and expertise.

 

  • Start Small – Don’t outsource an entire massive important project to a new contractor at first. Instead, choose a small thing to work on to find out how well they meet deadlines and stand by their work.

 

Outsourcing is the biggest key to your freedom. Remember that anything you need to be done can be done by someone else. You really can hire experts remotely for a lot less than you think and increase the capabilities of your business fast.

 

 How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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Why You’re Not Alone Even When You’re a Sole Proprietor

While exciting, starting a business can be lonely. This is especially true for small business owners who traditionally start “home” businesses that they plan to run independently. But the exciting thing about this is that today you’re not alone even as a sole proprietor because today, there are many resources that you can tap into right from the comfort of your home via your computer.

 

Take a Class

online class

If you need to know something to help improve your business or life, taking a class is a great way to do it. Participating in the class with the other students and the instructor is also a great way to network with other like-minded people. Most of the time, the people taking the course and you will have something in common if only the reason for taking the class.

 

Join a Mastermind

 

If you need motivation, sometimes a mastermind group is the way to go. Not only will you be able to network with others, but you’ll learn something and potentially acquire a new resource to use to meet your goals.

 

Find Your Community

 

There is a community out there for you to join as a solopreneur that can help you learn, socialize, and grow your business. It may be local to you, or it might be online via a forum, message board, or private group on Facebook or another platform.

 

Build Your Team

 

Just because you are a solopreneur doesn’t mean you have to do everything. To acquire a skill (a resource) fast, pay for it. For example, if you don’t have financial knowledge, you may want to hire a CPA to guide you, or if you lack time to provide the proper customer care, you may want to employ a customer service expert or pay for a chatbot to help.

 

Find a Coworking Community

Why Every Business Needs a Business Plan

Locally to you, there are probably coworking communities already working together and helping each other grow. You can also find coworking communities online too through groups and forums. It can be very motivating working alongside other movers and shakers. Plus, once again, through networking, you may be able to fill your need for a particular resource based on your list.

 

Go to Live Events

 

An enjoyable and lucrative way to avoid being alone is to go to live events. Live events will stand out for you as a networking tool that will introduce you to new people to fulfill your resource list.

 

Connect with Your Customer

 

Also, don’t forget that you have customers, or you will once you start your business. You can connect with them on many levels. For example, use your hobbies and interests to build rapport when you can tie them to your business and work. Your customers are essential, and the more you can get to know them, the better.

 

As you can see, you’re never alone. As the owner of your business, it’s up to you to fill all your needs, but you don’t need to do it alone. You can network and build your team and remember to delegate and outsource so that you aren’t doing it all alone.

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What Resources Do I Need to Live the Good Life?

As you plan your future business and get ready to create your business plan, you need to understand what resources you need to live the good life you want. You don’t want your business to interfere with it. In fact, you want your business to provide the good life you want. It’s not an either-or choice if you think about all this in advance.

believe

What is a resource? A resource can be either internal or external. For example, you have internal resources such as your own knowledge, skills, qualities, habits, techniques, your own funds, and things you’ve learned over time. External sources may include your access to people in the know, books, software, funds, and so forth.

 

When you look at your vision board and the goals you’ve set for each of the eight areas of life, what resources do you really need? Some resources you come across will be required, and some will be desired but not out and out required.

 

Let’s remember the eight areas of life and show an example of the possible resources you need for each area. I included some ideas for you to get you started. This is not comprehensive because it’s hard to know what any one person may have or need as this is very individual, so try to answer this for yourself using the example.

 

Career and Business

 

Resources I have:

  • Coaching Certification
  • Time Management Skills
  • Networking Skills
  • Writing Skills
  • Computer
  • Coaching Software
  • Online Communities
  • Mastermind Group
  • $5000 Start-Up Funding

 

Resources I need:

  • Programming Skills
  • Email Marketing Software
  • A Website
  • An Office Space
  • Clients

 

Health and Fitness

 

Resources I have:

  • A Good Mindset
  • Gym Membership
  • Good Shoes
  • My Best Friend (Motivation)
  • $400 Monthly Budget

 

Resources I need:

  • Medical Insurance
  • Regular Dental Care
  • Healthy Grocery Budget
  • Full House Water Filter

 

Relationships and Social Life

 

Resources I have:

  • A supportive spouse
  • Three great kids
  • Backyard Pool
  • A Healthy Outlook
  • Good Communication Skills

 

Resources I need:

  • Bigger Dining Room Table
  • A Vacation Home
  • Time

 

Finances

 

Resources I have:

  • $5000 Startup Cash
  • A Business Idea
  • A Personal Budget

 

Resources I need:

  • Bookkeeping Software
  • A CPA
  • A Business Plan
  • A Retirement Plan

 

Personal and Spiritual Development

 

Resources I have:

  • My church
  • My book club group
  • My community
  • My health

 

Resources I need:

  • Books
  • Counselor
  • Like-Minded People

 

Hobbies and Fun

 

Add what you have and what you need to ensure you can do your hobbies and have fun.

 

Home and Environment

 

What do you have already that makes your home environment the way you want it, and what do you need to improve it based on your lifestyle goals?

 

Community Involvement

 

The same thing goes here, list all the resources you have and that you need to achieve the results you desire.

 

Some of the resources you need you may not have yet, or you may not even be sure what they are yet, but as you move along, you’ll discover what is needed, and you can add those to the list of resources you need. Make sure you create your resource list based on what you have available first and then what you need to acquire for each of the areas of life you want to design and improve.

 

Understanding exactly what you need for success in each of the eight areas of life will help you ensure that you are working toward your goal in a way that makes it possible to succeed. If you don’t have the resource yet, you can use the information you’re gathering to set up a plan to get those resources.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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12 Tips for Getting the SEO Right for Your Ideal Audience

There are a few basic things that you need to know about search engine optimization that will help you get more out of everything you do. When you do SEO right, you’ll get more traffic, convert at a higher rate, and have customers who trust you. SEO is not a trick. It’s a method to help you organize information and deliver it in a way that persuades your audience to act.

Search engine Optimization

  1. Title Tags – This HTML element tells the search engine what the page is about and makes the title clickable. The title tag enables the customer to search for the information and then click through to read it.

 

  1. Meta Descriptions – When you conduct a search and see the results of that search, you’ll see a link to the title and then a description under the clickable link. This is the meta description. You’ll want to ensure that you use up to 160 characters with the keywords toward the front to make it stand out.

 

  1. Images – When you add images to your website, email messages, or social media, make sure you optimize them by making them the right size for the platform, naming the file a keyword, and including a compelling description of the image that helps search engines and people understand.

 

  1. Page Speed – Always check your page speed first because if it loads too slow, you’re going to lose people, and nothing else you do will matter. You have less than four seconds to grab your audience’s attention.

 

  1. Internal Linking – A great way to boost your search engine results is to develop a logical internal linking policy. Always link to like content under each piece of content you create and encourage your readers to follow the links. The search bots will automatically follow each of these links and determine relationships, so make sure it really is related.

 

  1. Backlinks – A backlink is a link outside your website that links to your pages. Earning them from other authoritative sites helps your search results, but you can also plan it by guest posting, publishing your email posts and newsletters, sharing on social media, and by starting an affiliate program.

 

  1. User Experience – While a search engine bot cannot tell if the user experience is good or not, having well-formed navigation and creating a website that works well for the user helps too.

 

  1. Keywords – Studying keywords is an integral part of building your list because keywords are how you’re going to figure out what type of content you want to publish. Plus, you can study your competition’s keyword usage to get more ideas and hopefully stand out better.

 

  1. Long-Form Content – You need to publish long-form content that showcases your expertise. Some people call this epic content or pillar content. From this content, you’ll develop all the other content.

 

  1. Short Form Content – You need to create shorter forms of content as well as longer content to switch up the information and attract different types of learners within your audience.

 

  1. Cross Promotions – Using your website, social media, and email marketing to cross-promote content, products, and services is an essential part of SEO.

 

  1. Repurposing Content – Remember that every single piece of content you create can be repurposed to use in another form or in another place within your content distribution network.

11 Ways SEO Improves Email Marketing

Search engine optimization is not a trick or a scam. SEO is simply about keeping your website and content organized in a way that helps you get your message to the right people, your target audience. Don’t skip using SEO best practices for all your platforms to ensure you’re using each tool to its utmost capabilities. Make it easy and use an SEO plugin like Yoast on self-hosted WordPress to get all of the SEO mentioned above, working like a charm.

 

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