Tag: positive mindset

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Building Trust Within Your Community Is Vital

The secret to creating more revenue, attracting more customers, and creating high brand recognition starts with trust. Showing your customers by your actions that they can trust you and that you will be there to support them is how you grow loyal advocates for your brand. The brand advocates then do a lot of the marketing work by sharing your content and making purchases.

 

When consumers believe in your brand, product, or services, they are more likely to share them with others. Without trust, you simply won’t have customers or a community. In fact, a 2019 Edelman Trust Barometer Report states that 81% of consumers reported trust as their main contributor to making a purchase. Thus, showing you just how important trust is to your success as a company.

 

The following are five ways to build trust within your community to grow your business successfully:

 

Offer Superior Customer Support

 

First and most importantly, your customers or community members must come first. Your support should be as consumer-centric as you can make it. Use the technology at your fingertips by using automated systems like FAQs, Bots, and files with information to help your audience and members feel supported. If your community is very large and active and you’re spending more than 30 minutes a day on customer care, it’s time to hire a customer service, virtual assistant.

 

Share and Encourage User-Generated Content

 

One of the advantages of having a community is all the user-generated content created. You can use a lot of this content in numerous ways, from creating a new blog post answering someone’s question, compiling your members’ answers to questions into a blog post, and even creating a joint book that you can publish on Kindle. It’s really up to you and your imagination to accomplish all the user-generated content you will cause to be created.

 

Ask for Honest Public Reviews

 

Use your community as a way to get genuine and honest feedback. If you seem open to criticism, your community who already loves you will be happy to assist you with making your community and products and services better. You just have to ask and listen.

 

Show Behind-The-Scenes Content

 

This is a fantastic way to get closer to your members and make them feel like true VIPs. Bring them behind the scenes and show them what you do daily. Even if they never want to do it themselves, people love this humanizing content as it brings them much closer to you on a human level.

 

Keep Your Branding Consistent

 

Remember that within your communities, your branding should be very consistent and noticeable. Whether you’re on Facebook or YouTube or your own coded message board community, your audience needs to realize it’s your brand without much thought due to your strong and consistent branding efforts. Your messaging, imaging, and content all need to have the same message regardless of where it is published.

 

Overall, there are several ways you can establish trust within your community. Listening, supporting, and guiding them to success is the only way to establish it. In other words, putting your customers first and making sure they are successful will lead you to success as well. Building trust shouldn’t be hard if you have good products that truly solve your target audience’s problem.

 

How Community Member-To-Member Engagement Grows Your Business

 

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How to Monetize Your Google Web Stories

By far, one of the main benefits of using Google web stories is the ability to monetize it through your own content, branded content directly, and now native ads with Google AdSense. Meaning you now have another way to repurpose your content, increase your blog or website traffic while increasing your revenue in many different ways.

 

The following are the different ways you can monetize your Google web stories and tips on how to optimize them:

 

Native Ads

 

These are full-screen and immersive ads that play before, during, or after your stories. They are easy to turn on and connect with your Google AdSense account. Follow these steps to get your stories to monetize through Google using the Web Stories for WordPress plugin:

 

  • Step One: Select “Settings” from The Plugins Page After Downloading Plugin
  • Step Two: Locate “Monetization”
  • Step Three: Follow Steps to Connect Site Kit and Activate Google AdSense
  • Step Four: Select “Google AdSense” or “Google Ad Manage” from Drop Down Menu and continue following the Instructions.

 

Video and Click or View More Ads

 

You don’t need to monetize your stories with Google AdSense to make money. You can use stories and make your own promotional videos or even sponsor a story. The option to add a link should be included in all your stories and their frames to increase your potential sales as well.

 

In other words, any story you create can be turned into a well-designed advertisement from you or an approved brand rather than Google – giving you more control over what you share as well as more potential for revenue as you can charge more for your work. Google AdSense is generated automatically and set by them per their terms. However, both of them together can create a powerful monetization tool for your website. Unless you want complete control, there is no reason not to do both.

 

Be sure to follow these monetization tips to fully take advantage of the benefits Google Web Stories can bring to your blog or website. Not only can you monetize through your own links or sponsored post, but you can also include fully immersive ads generated and paid out by Google itself — increasing your revenue and overall success as an online business owner or influencer. Overall, these monetization tips should encourage you to add Google Web Stories to your online content marketing strategy today.

 

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Five Tips to Creating Your First Google Web Story

Before you publish your first Google web story, it is essential you understand the basics first. Google requires certain information and criteria to produce quality content worth sharing with its audience on its Discovery page or the Google search engine results page.

 

Google web stories offer your blog or website a new way to generate more traffic and revenue through a creative, powerful, and immersive storytelling format. They are much different from regular social media stories. You are the owner of all the content and the host – giving you more control, ownership, customization, and ways to increase your revenue than other platforms with the story feature.

 

Here are five tips to keep in mind when creating your first Google web story:

 

Think 10 to 15 Second Hooks

 

Each Web story slide lasts about ten to fifteen seconds, depending on how you set it. Meaning that the information you share in each frame, even if you create a full thirty pages, should be easily and quickly digested. It is unlikely many will go back too many times to re-read stories as it can be tedious. Of course, that should never be your goal when creating stories in the first place. The point of stories is to make it even easier for your target audience to take in your information.

 

Animate and Choose a Theme

 

Stories are more entertaining and easier to digest when they have a consistent theme and proper animations. Animations keep your viewers interested, and themes keep your brand image clear and focused.

 

Keep Titles and Story Lengths Short

 

Google stories that are between five and thirty frames perform the best. However, it highly depends on your niche and the type of content you create. Title lengths should be around ten characters long but no more than forty.

 

Include an Attractive and Compelling Cover Image

 

Before creating a valid google web story, you must add in your cover image and publisher logo. Be sure your cover image is highly attractive and makes your viewers want to click. Your cover image is no different than the image that appears before your blog post link or YouTube thumbnail. However, the more compelling it is, the more likely someone will click on it. Use images with a good resolution of 900 pixels by 1200 pixels.

Include Relevant Links

 

Always include a relevant link to your story. In fact, this needs to be done in order to create a valid web story. Again, the main function of Google web stories is to increase your website traffic. If there is no link, it’ll be hard for your viewers to reach you. They will be more likely to click off.

 

To maximize your reach and potential with Google web stories, following these tips is a must. These tips, along with the checklist the plugin provides, are required to properly communicate and build an effective story that converts to more revenue or increased traffic.

 

 

 

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Five Ways to Customize Your Facebook Stories

It is said that Facebook reaches more than half of the world’s social networking population. It is also the second most downloaded smartphone application in the world. Two facts that should show you why Facebook is still an important tool to utilize and understand fully.

 

Each day nearly three hundred million people and businesses, just like you, post to their Facebook stories. While still not as popular as Instagram stories, it is still a beneficial tool to understand as Facebook continues to be a leading social media platform worldwide.

 

The following are five ways to customize your Facebook stories to increase your brand awareness:

 

Use Text Creatively

 

Adjust the size and use more than one font style. Fix the position, add captions, add a background color. Consider learning more about graphic design so that your thumbnails look captivating or use templates you can find on Canva and other websites.

 

Add Motion

 

With your camera, text, or other stickers and graphics, guide your viewers’ eye to the parts of the content you want them to view and act on the most. For example, if you want them to take action, visual motion cues to guide them toward the right buttons will help.

Four Benefits to Using Snapchat Stories to Market your Business

Have Fun with Filters and other Effects

 

People are sometimes critical of filters and effects when you’re trying to make someone look different than they really look, but the truth is, these filters and effects are fun and grab attention. So use them as much as you want or as little as you want but have fun.

 

Selfie Filters and Picture Filters

 

Try out the various selfie and picture filters that you can use to make your stories stand out. Facebook offers multiple filters. Currently, it’s the magic wand on the bottom left when you’re in the app. The filters show up at the bottom of the screen. Try out some fun filters on holidays or other special days to make your content stand out.

 

Try Out Boomerang

 

This app gives a looping effect to your stories and images. It blurs the background and brings faces into focus with an extra glow. They’re kind of like animated GIFS but play your video forward and backward. It can grab attention for different stories that you share.

 

Ask Your Audience to Join In

 

User-generated content, questions, and polls, anything that gets your audience involved is highly powerful content. But, if you want engagement or action from your audience, remember that you have to tell them what to do, tell them what’s in it for them, and then tell them what to do again.

 

Be sure to follow these tips when creating your Facebook stories if you want to keep your audience engaged and fully interested in your business or services. Creating consistent, engaging, and valuable Facebook stories is vital if you’re keeping your audience interested and active on the platform, growing your authority and brand awareness within the industry, and generating more sustainable leads.

 

 

 

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Four Email Follow-Up Strategies to Implement

Did you know that, on average, only about two percent of sales are made on the first initial contact? This means those who use email marketing successfully see most of their profits through their follow-up strategies. If you don’t follow up with your subscribers after the initial contact, you are not using email marketing correctly or to its fullest potential.

 

Every great sales person knows that you have to reach out and communicate with the same lead more than once to grab their attention and hook their interest finally. In fact, research shows that nearly eighty percent of sales come from the fifth contact, which jumps significantly compared to the two to ten percent of sales you see from the first to the fourth follow-up.

 

Meaning you shouldn’t be the one to opt-out or give up; leave that up to the readers and implement these five follow-up strategies to improve your email marketing sales:

 

Say Thank You and Ask for Feedback

When an audience member signs up for your list or purchases a product, an automated email to thank them or ask for feedback should happen. The feedback you get allows you to make sure the process is easy to complete and that the products or services you promoted throughout your emails provide the value you promised.

 

Add Value and Personality

Show subscribers your brand’s personality, which is often your personality. Show them that you are there for more than just monetary gain. This means you should always find ways to add value and your character when sending an email. While many of these messages are automated, you should make it obvious or the same every single time.

 

Keep it Short, But Not Too Short

Emails between fifty and 125 words have often been the most successful, especially when increasing click-through rates. Too little information provides the incorrect amount of time to marketing to your readers, while too-long emails distract and overwhelms them. Thus, showing you just how crucial it is to make sure your emails are direct and to the point to make sure they follow your call-to-action.

 

Add Personalized Support

Send periodic emails to invite your readers’ personalized support through one-on-one calls or even creating support groups within your community. The point is the remind your readers that you are there for them and someone they can reach out to if they need it.

 

Don’t expect results right away from one email or opt-in sequence. The power of email marketing starts with continuously getting to follow-up with your interested readers more directly and personally. The more personalized and valuable the follow-ups, the more likely you are to see positive conversions. Give your readers the trust and credibility they need to transition into loyal and paying customers through proper follow-ups.

What is Email Deliverability and How to Improve It

 

 

 

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What To Look for During an Email Funnel Audit

Stop neglecting your email funnels. Just because you have them automated doesn’t mean they will be successful. You need to add an auditing process to your email marketing campaign schedule to ensure the work and content you are creating is designed to maximize your success.

 

Here’s what to look for during an email funnel audit:

 

Goals and Value

The first places to review are your goals and value as a brand. Make sure your marketing goals align with the value you provide to your target audience and overall message as a brand. Starting with your goal is how you develop cohesive content that achieves results. It also ensures you understand your target audience and how you provide value to them. Next, write down these goals as you go along the auditing process to ensure that each part of the campaign matches and achieves them.

 

Abnormal Metrics

The four key metrics to keep track of are open rate, click-through rate, bounce rate, and return on investment. These numbers can give you an understanding of where to improve your content. For example, if you have a high open-rate but low click-through rate and your readers are not unsubscribing, you know that your titles are working, but there is a disconnect between the call-to-action, objective, and email content.

 

Email Flow and Segmentation Organization

Another area to review is the structure of how your content is sent and how your subscribers are organized. For example, each subscriber should be in more than one segment or email sequence to better increase your conversions and communication with that reader.

 

You will also want to take a moment to review this list to weed out any inactive subscribers and make sure they are in the appropriate segment. Lastly, you want to ensure there are not too many emails in each sequence and that they are organized to match your email marketing goals.

 

Content Value and Quality

Finally, and most importantly, is the evaluation of all your content within the email campaign. First, you need to make sure each email is organized and achieves the goals you were set out to do. Then look to make sure the email infrastructure has everything required as well. Some questions to answer when reviewing the quality of your content are:

 

  • Does it align with your marketing goals and company values?
  • Do they each have one call to action? Are they clear, obvious, and organized?
  • Are your messages and call-to-actions consistent throughout the entire funnel?
  • Are they personalized to your readers and the buyers’ stage they are on?
  • Do the titles hook or grab your attention?

 

As you can see, evaluating every process of your email marketing campaign is key to running a successful audit. Each must work together to successfully persuade or guide your audience into becoming a loyal subscriber or paying customer.

How to Easily Crank out Content Daily

 

 

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Important Email Marketing Key Performance Indicators to Track

When running an email marketing campaign, you must perform audits to ensure you get the most out of your time and effort. One of the key steps to running an email audit includes keeping track of vital key performance indicators or KIPs and metrics. These metrics allow you to pinpoint areas you need to improve on while also highlighting where you excel to improve your overall email marketing conversions and communication with your audience.

How to Repurpose Your Influencer Marketing Content

Here are five important email marketing metrics you should be tracking:

 

Email Delivery or Bounce Rate

This is the rate at which your emails are delivered to your customers and make it to their email box. You want to keep track of this to ensure you have corrected and updated information on your leads and that your internet service provider is safe and secure to prevent rejection. This can be improved by using double-opt-in forms and authenticating your email address.

 

Open Rate

This number indicates how often your subscribers are opening your emails. An open rate of twenty percent or higher is a vital goal to maintain, as your email marketing goals can’t be achieved if your subscribers don’t open your emails. In addition, be sure your opt-ins are targeted to the right audience and that your titles are crafted to hook in and persuade your readers.

 

Click-Through Rate

Click-through rate or CTR indicates that your subscribers are clicking the links or call-to-actions within the email copy after opening it. It is recommended to keep your CTR at four percent or higher to see proper results. CTR can be improved by enhancing the copy and call-to-action.

 

Click-To-Open Rate

A highly undervalued metrics that gives you a clear indication of how well your content is performing. It measures the number of unique clicks by the number of unique opens to determine how unique or interesting your content is to your subscribers. This metric can vary and should be around twenty to thirty percent, if not higher, if you truly know your audience and develop amazing content. Getting to know your audience and keeping up with the latest industry trends work together to help you produce better email copy.

 

Unsubscribe Rate

This rate shows how many people have unsubscribed or removed themselves from your email campaign. If your unsubscribe rate is high, this can tell you a few things. Either you are sending too many emails, not enough emails, or the content is poor or not up to expectations for those who chose to follow from the opt-in form.

 

Don’t neglect or ignore your key performance indicators. As you can see, metrics provide a lot of information to help you make good choices. If you know what the numbers mean and how to read them correctly, the data will help you. For example, proper click-through rates, low bounce rates, and high conversions are essential to email marketing success.

 

 

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The Do’s and Don’ts to Influencer Marketing

Influencer marketing is pretty straightforward. First, you want to find the right influencers who already impact an audience that will want and need your products, services, and offers. Even if you have zero sales yet, and no audience of your own yet, using influencers who already promote to an audience who wants what you have will substantially shorten your journey to success.

Start with the Right Influencer and Target Audience

Included below are the top five do’s and don’ts to follow so that you can run a successful influencer marketing campaign and repeat the success over and over again.

 

#1 Don’t: Focus on Follower or Audience Count Only

 

Remember, just because a YouTube star has a million subscribers does not mean they are ready to buy. Not all audiences are equal. Plus, often, a smaller influencer can have more sway over their audience than one that has grown really large. So you may get more results from a niched down small channel than a huge channel with wide appeal.

 

#1 Do: Consider Influencers of all Levels

 

When you try to find the right people to work with to promote your products, offers, and services, don’t just pick the big movers and shakers. Instead, look at smaller influencers that are more intimate with their audience. You may even end up making more sales due to the higher level of engagement many smaller audience influencers have.

 

#2 Don’t: Micromanage Your Influencer

 

When you finally weed through and pick the influencers you want to work with, avoid trying to tret them as employees. Your influencer likely already has a particular way of doing things, and you want them to stay true to themselves and their audience, giving them plenty of freedom. Avoid micromanaging them by giving too many guidelines and rules.

 

#2 Do: Allow for Creative Freedom

 

Creative people like to create. If you stand in their way, they won’t want to work with you, and even if they do, it might not work out and allow them total creative freedom. Of course, you can always include an option for approval to ensure nothing goes wrong, but if you do the research and choose the right people, letting them be themselves will work out best for you. Plus, it’s less work for you!  

 

#3 Don’t: Expect Non-Monetary Work

 

There are plenty of self-named gurus out there who will tell you to try to work with everyone for free, but the truth is, you really do get what you pay for. So instead, reward the influencers you work with according to what’s right and fair. Do not expect them to work for you for free because if you both get value from the partnership, you’ll want to repeat it.

 

#3 Do: Compensate Fairly

 

When you do work out a payment plan for your influencers, make sure you compensate them fairly. As mentioned above, you don’t want to expect them to work for free, but you also want to build a reputation as a great company to work with. So believe it when I tell you that word gets around. Ask them for their fee schedule instead of telling them what you’ll pay. Influencers will be happy with what they ask for, even if it is less than they thought it would be.

 

#4 Don’t: Only Use Instagram

 

It’s tempting to go to the number one social media platform and start using only that for your influencer campaigns, but the truth is, this is a mistake. You don’t even know until you do your research if your audience is on the platform, and if your audience is not there, neither is your influencer.

 

#4 Do: Consider Multiple Platforms

 

Find out what social platforms your ideal audience uses. Find out how many are on those platforms. Then look for the influencers you want to help you promote. Try doing a multi-platform campaign as long as your audience is there, and you’ll get amazing results because the more often you show up in front of your ideal audience, the better.

 

#5 Don’t: Create Deceiving and Generic Content

 

It can feel overwhelming to create all the content you need for your business, but you want to refrain from deceiving and generic content for your influencer campaigns. Remember, you have an influencer who is a creator who can give you amazing ideas on how to promote your product. If they love it, they’re going to be the best person to help you. Each time you promote something, you want the content to be unique and specific for the audience you want to influence.

 

#5: Do: Follow all FTC Guidelines and Plan Content with Your Influencer

 

Remember, when using the internet to communicate, you must follow the Federal Trade Commission’s guidelines (and any guidelines in any country where you do business) to have no problems. Also, please work with your influencer to plan the content they will create for you but remember to give them creative freedom.

 

As a content creator, it’s important to stay aware of the dos and don’ts of using influencer marketing. The great thing is when you do engage in influencer marketing, you’re not alone. You have someone who is already an expert at creating content for their audience. Supply an amazing product, service, or offer and let them do the rest within the guidelines. To learn more about the FTC guidelines for social media, you can visit the government website here. (https://www.ftc.gov/news-events/press-releases/2019/11/ftc-releases-advertising-disclosures-guidance-online-influencers)

 

 

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Important Influencer Performance Metrics

When you begin an influencer marketing campaign, you must figure out what metrics to track. Part of goal setting includes identifying the tracking metrics, so it won’t be as hard as you think to accomplish as long as you take the time to set up your goals and objectives properly.

 

Here are the top metrics to keep track of depending on your influencer marketing goals:

 

Audience Growth

 

How has the influencer grown its platform over time? If you want to ensure that they are consistent in their efforts, you only need to check the metrics to find out. You can easily check by looking at their stats which they should provide to you, or you can use a third-party system to help like Socialblade.com but realize that these are only estimates.

 

KPIs to track for audience growth include:

 

  • Number of subscribers – How many subscribers are they getting each day, and how long did it take?
  • Social media followers – How many people follow them on other social networks, and how long did it take them to get to the level they are?

 

Brand Awareness and Reputation

 

While you aim to create more brand awareness for your brand and improve your reputation, you must ensure that the influencers you choose also have the same goal so you don’t accidentally select someone who doesn’t represent you properly.

 

KPIs to track to determine awareness and reputation:

 

  • Page views – How many viewers are going to find you on that platform potentially? You can find out by how many average pageviews the influencer is getting to find out how it might work out for you.
  • Impressions – Even if they don’t click, the information still shows and is called an impression. So the more people who view, even if they don’t click, the more awareness you’ll build.
  • Social media followers – How many followers does the influencer have now, and how many do you have now. Again, knowing how this grows during the campaign will help you see if it’s working or not.
  • Brand mentions – You can set up an alert with Google or use a third-party app like Hootsuite.com or Brandwatch.com to track who mentions your brand web-wide.

 

Engagement Rate

 Tools and Tips to Help You Automate Engagement

One of the things that really help build your business online is engagement. So if you choose influencers who are good with engagement, it’ll boost your own engagement. Once the customer clicks through the influencer’s mention, they’re going to expect the same sort of engagement and personality from you.

 Free and Low-Cost Automation Tools You Can Implement Today

KPIs to track to ensure your engagement is what you want it to be:

 

  • Likes – Getting likes on your posts is one way to notice engagement and increase your reach. Ask your audience to like your posts to help.
  • Shares – When your audience really likes what you’re posting, they’ll do more than like. They’ll also share. Sharing will expand your brand in a multitude of ways that can’t be duplicated any other way. People trust their friends, and if a friend shares, it’s much more powerful.
  • Comments – This is a better form of engagement than the other two in many ways because useful comments increase reach and help you get to know your audience better.

 

Website and Social Media Traffic

 

You can’t get any type of engagement or sales without traffic. So one of your main goals and objectives is always going to be traffic generation. Of course, when you get more traffic, you make more money, but of course, you want the right traffic.

 

KPIs to track to ensure you are building your influence via traffic generation methods:

 

  • New users – How many new people visit that site, influencer, page, or product each day?
  • Session time – How long they are sticking around is also a good indication of whether they’re consuming the content or not. You want your pages to be “sticky” and keep them as long as possible.
  • Total number of sessions – How many times has that same person come back to your information?
  • Pageviews – How many pages views have you delivered for that campaign, product, or advertisement?
  • Click-through Rate (CTR) – This is how many times someone has actually not only viewed the page or info but clicked and followed your CTAs. If you get 100 page views and ten clicks, that’s a 10 percent clickthrough rate.
  • Cost per click (CPC) – Likewise, knowing how much it costs you to get those clicks will also inform how much you can afford to pay for advertising and influencer marketing. If you’re making $100 a click on average, you can reasonably spend 33 bucks to get that click.

 

Sales

 

Of course, all that work you are doing, the hiring and working with influencers and offering amazing value, is ultimately to make sales. So, therefore, of course, you must track sales. You don’t even have a business until you make sales.

 

KPIs to track to ensure you’re making a profit from your sales:

 

  • Sales conversion rate – How many clicks and views does it take for you, on average, to make a sale? Knowing that helps you determine how many touchpoints you need to create.
  • Number of sales – Finally, tracking how many sales you’re making during any period you want to follow can help determine the cause of those sales so you can repeat it.

 

Lead Generation

 

Did you know that most people will not buy anything from you by going to your website and clicking to buy unless you’re pretty famous, like Amazon or Etsy? But if you take that traffic, you receive it and turn it into a lead. Then, you can boost your conversion rate exponentially. After all, once a customer is on your e-mail list, you can now promote them and communicate with them anytime you want to.

 

KPIs to track to ensure your lead generation is working:

 

  • Signups – How many people have signed up for the freebie or low-cost offer you have promoted to them?
  • E-mail Subscribers – How many people subscribed to your newsletter due to the promotion you created?

 

Finally, track your return on investment or ROI for every KPI listed above. No matter your goal, you should always keep track of your ROI to ensure you are not spending more than the value you receive from the influencer contract. Again, it’s easy to determine by simply doing the math. You can keep track in a simple spreadsheet or use the platforms you have with their native tracking ability.

 

 

 

 

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Why Influencer Marketing Works

In 2020, Influencer marketing was worth more than nine billion dollars. It is now expected to grow beyond thirteen billion dollars. Showing you that it is here to stay and only growing stronger. Influencer marketing is a form of worth-of-mouth or online marketing using social media platforms and influencers who share content to promote products or services for companies with similar target audiences.

 

The goal is to influence their audience to increase their conversions, usually in increased sales, traffic, or engagement. Instagram, YouTube, and TikTok are currently the top three social media platforms used by many influencers and companies worldwide to market their products, services, or ideas.

 

Here are the main reasons why influencer marketing works and why it is so beneficial to your brand:

 

Influencers Build Trust and Establish Creditability

 

Not only can influencers help you find your target audience more easily, but they can also help you connect and engage with them. An influencer has an audience because they have similar interests to them and appreciates their opinion.

 

Meaning the influencer already has established trust and credibility. When they partner with a company, that trust and credibility often transfer over. Without these two factors, you can’t expect to make a sale or increase your conversions. Customers need validity in exchange for their time and revenue.

 

Influencers Create Engagement and Long-Lasting Relationships

 

Along with trust comes needed engagement. What kind of engagement you need is up to you and your business goals? For many, that includes more likes, comments, shares, and clicks to their websites to make a sale and increase their revenue or exposure hopefully. Not only do they increase your engagement rate, the relationship is more personal too. Meaning they can form deeper and stronger relationships, further increasing the trust and loyalty to your brand.

 

Influencers Expose You to Larger and More Loyal Audiences

 

Establishing a relationship with several different influencers allows you to get in front of more people with the same target audience as yours, especially when comparing it to traditional online ads. In addition, your target audience is less likely to skip over it when an influencer is involved as it humanizes your brand.

 

As you can see, if you haven’t added influencers to your marketing strategy yet, then you are likely missing out. In fact, according to a Mediakix survey conducted in 2019, nearly 17% of companies use or will use half of their marketing budget on influencers alone. While that is a small percentage, many companies reported in the same year that they want to significantly increase their influencer budgets to keep up with the current demand for social media content. They believe influencer marketing is paramount to their success now and in the future.