Tag: realistic goals

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How to Track Your Influencer Marketing ROI

When you engage an influencer to help you market your product and services, you must track the metrics just like anything else you do in your business. The only way you can be sure that action A causes result C is that you tracked and measured it.

 

Determine Your Campaign Goals

 

Before setting a realistic budget, you need to understand your goals for each campaign clearly. You will have different requirements for every goal, which means the costs associated and return on investment for each product will vary. Working with a micro-influencer will fees significantly less than working with a macro influencer, for example.

 

For example, you may have the goal of getting more subscribers to your e-mail list. If so, what exactly will that require? It’ll require giving the audience a reason to click through and sign up, for one thing. What else? Make sure you know and match all goals with the requirements.

 

Identify Key Performance Metrics

6 WAYS YOU CAN TRACK YOUR PROGRESS

Your goal needs to be clear and direct for each campaign to determine what key performance metrics to keep track of. This way, you have a more accurate representation of your return on investment. Tracking the wrong indicators like sales volumes when your main goal is brand exposure will provide inconsistent results.

 

While exposure can translate into more sales, it is better to keep track of your audience growth, engagement rate, or new versus return visitors before, during, and after the campaign. The point is to make sure you are watching the specific metrics that reflect your goal. For sales, keep tracking affiliate links, promotion codes.

 

Highlight Individual Campaign Expenses

 

What supporting details or materials do you need to run the campaign? Product costs, travel costs, influencer fees, agency fees, and more. You must first determine the influencer strategy or content you want to create to know what you need to budget for the campaign.

 

Track, Compare and Evaluate

 

You should keep track of all data before any campaign starts. If you don’t pull key performance metrics first, you won’t know if the results are really translating into a positive return. The only way to be certain of effectiveness is to check the metrics before, during, and after.

 

Your return on investment will be as good as your due diligence. Do your research and find the right influencers who offer the best services for the budget you have. The more you work with others in this regard, the more effective you’ll become over time. You’ll be able to use the numbers to figure out what is working and do more of that.

 

 

 

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Essential Elements of The Realistic Optimist

If you want to be more productive, striving to be more of a realistic optimist might be the strategy for you. If you ask a successful entrepreneur what values or attitudes you should project, realism and optimism will likely be high on their list. An optimistic mindset should always be filtered with realism to see success. You can be a positive person all day long, but that doesn’t mean you will get what you want if you don’t act.

 

Here are a few tips to help you become a realistic optimist:

 

Unrealistic Vs. Realistic Optimist: Understand the Difference

One of the best methods to learning how to do something is to discover what not to do first. Being positive is great and has many benefits but doesn’t do anyone favors if it’s unrealistic. Toxic positivity only keeps you back and focused on the wrong things.

 

The distinction between a realistic optimist and an unrealistic one is their actions and their perspective on the world. Unrealistic optimists believe they will have success no matter what, even if they don’t work on it. They deserve and are owed success and the path to it won’t be complicated or challenging.

 

Realistic optimists are the exact opposite. While they too believe their life will be successful, they understand it is still up to them to realize that they have to seek knowledge and education, recognize mistakes, improve skills, and go after their dreams. They don’t wait around for it to come. They are proactive and always take on new challenges because they see them grow and gain more.

Changing Your Mindset: Attitude is Everything

Keep It Positive but Relevant and Attainable

An optimist is someone who is hopeful and confident about their life and the direction it will go. They believe that the world is ultimately good, and that evil will never prevail. While it sounds great, it’s not very practical on its own.

 

The world may be ultimately good, but that doesn’t mean it won’t be hard or challenging, which is why you need realism to balance it out. Realism makes sure that the plan you are taking is relevant to your ultimate dreams and ultimately attainable.

 

Only Focus on What You Can Control

One of the main objectives of a realistic optimist is to only focus on and control what you can. There is no point in ruminating or overthinking something that you have no ability to change.

 

You can’t change the weather; you can’t control people’s emotions, but you can control how you respond and which actions you take or don’t to get around it. You know the weather can change at a moment’s notice, so always have a plan B, for example.

 

Use these tips to be more positive and realistic to achieve maximum productivity, happiness and never miss any opportunity.

 

Changing Your Mindset: Attitude is Everything

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Are You Being Realistic About Your Goals?

People often struggle in both life and business with the process of goal-setting—more than likely, you’ve read a lot about creating SMART goals. SMART is an acronym for: specific, measurable, attainable, realistic, and timely. Being realistic is one of the criteria for setting goals that will serve you, but the truth is, the rest of the acronym helps ensure that your goals are realistic.

 

It’s fun to fantasize about starting a business, and it’s not uncommon to imagine becoming a millionaire or making a high six-figure salary while sitting on the beach. The problem with this is that it’s just not that realistic. It’s not to say that no one has ever done it, but more than likely, they already had tons of resources like money and contacts that allowed them to simply delegate while they’re lying on the beach.

 

This is not an uncommon happening. Even the neighborhood dog walker probably had high hopes for how much money they can earn. When you come up with a figure or a measure for your goal to track, you want the number to be realistic and not just pulled out of thin air.

 

For example, let’s say that you are a virtual assistant. You plan to work as a VA full time. At first glance, you may think that means you can bill at least 40 hours a week. We often choose 40 hours because that’s what we’re used to in terms of work. However, it’s not really that realistic. There are other things you need to do for your business aside from the direct and billable work you’re going to do for them.

 

To be super accurate and realistic about how much you can earn, you need to figure out the order of operations at your VA business. What will you do all day? More than likely, once you figure out, you’ll realize you can work four or five hours a day that is billable, and the rest of the time, you’ll need to work on marketing and other aspects of your business.

 

After you’ve organized your day, you accept that you have five hours a day, Monday – Friday, that can be considered billable hours. That means you have that much time to work directly for a client that you can bill them for the time. How much money will you earn with that criteria at the rate you planned to charge? If you only charge $20 per hour, you’ll only make $500 a week before taxes or expenses. Is that enough?

 

You can raise your rates, or you can find other ways to earn more money, such as by going to a flat fee per service and finding people to outsource to or by hiring a full-time employee to help. Perhaps you can automate a lot more than you have so far to free up more billable hours. Maybe you develop an app that does what you would do automatically that you sell to your audience or that you use to serve your audience.

 

The main thing is that you should not leave these numbers to chance. Design your entire day and figure out what is realistic for your goals in each case. Don’t just pull a number out of the air. Think about the number and how it can happen or not happen before you put it in writing.

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How to Identify Over the Top Goals to Make Them Reasonable

Part of learning how to create goals that work is to learn how to make SMART goals. A SMART goal is a goal that is specific, measurable, attainable, realistic, and timely.  If a goal is all of these things, it will be a reasonable goal that is possible to attain. During the goal-setting process, though most people will tell you to dream big. That’s great, do dream big, but don’t dream so big that you fail because what you dreamed was not possible for you right now.

Feeling Exhausted

For example, let’s say you want to go to Law School, but you don’t seem able to get a good enough score on the LSAT to get into the school that you want to go to. At first glance, it may seem as if the goal of going to law school itself is impossible and not reasonable, but that’s not true. Instead, you need to step back and attack this goal from a new angle and now set your goal to get a better score on the LSAT.

 

This may require that you take a year off to take a course and study your heart out, but if you don’t give up, you will eventually pass. It’s not really impossible, just not probable for you to succeed until you’ve spent more time studying.

 

But let’s say you have a goal of being six feet tall, but you’re 35 years old, and you’re only five foot two. Guess what, you can be six feet tall in the right shoes, but you may look ridiculous. The truth is, you’re never really going to be six feet tall. It’s vital to differentiate dreams from possibilities that can become your goals.

 

When you are in the goal-setting process, you’ll want to ensure that your goals are reasonable and not over the top and, therefore, impossible or not probable for you to succeed now.

 

Maybe you don’t have enough capital to invest in the idea right now, so you need to step back and find that money. Perhaps you just don’t have the skillset, so you’ll need to step back and get that skill. Whatever the reason is that you cannot reasonably reach that goal yet step back and set a smaller target at the level previous to the harder, more improbable goal.

 

Write down all the things that have to happen for the goal to happen. Can you do those things? Do you need to go back to an even earlier step and goal before that one? If you cannot see a way to reach the goal realistically and reasonably that meets your personal timeline and life, no matter how much you step back, you’ll need to adjust the goal.

 

The old saying that you cannot swim until you learn to tread water applies here. There is no reason to burn yourself out, trying to reach for something that is never going to happen. At the same time, don’t limit your potential either. Go through the goals you’ve set and create a step-by-step path to achieve them even if you have to step back several paces to make it work.

 

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