Tag: setting goals

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Tools and Tips to Help You Automate Social Media Marketing

marketing planThis list of social media marketing automated software and tools that you can use in your small business is not complete. There are so many options today that anyone can find the right tool for themselves at the right budget. There is no reason not to use social media marketing automation because the price is very reasonable for most platforms, and the ROI is outstanding.

 

  • Hootsuite.com – Aside from all the ways you can automate social media marketing using this software, they have an exciting training program through their Hootsuite Academy, where you can learn all things marketing and even get certification. Whether you’re publishing, engaging, or monitoring, Hootsuite can help you keep it all in one place.

 

  • Loomly.com – Manage all your social media content from posts to ads in one place. Not only that, the software will give you ideas about what to post based on trending topics and related events. They also have a great way to keep track of your content assets like photos, videos, notes, links, and templates.

 

  • Activecampaigncom – This marketing and sales automation platform is fully featured and offers almost anything you need to run your small business marketing program. Their solution offers automation with email marketing, customer relationship management, sales, support, and more all in one platform.

 

  • SproutSocial.com – This platform offers features to help you with social media engagement, publishing, listening, and analytics, all from a central hub. Publishing across platforms at one shot easier is essential today, especially for the one-person business.

 

  • Sendinblue.com – This platform offers email marketing, CRM, SMS marketing, engaging chat, and more that you can personalize for your audience. You can also automate your segmenting and make your transactional emails better than ever.

 

  • Sharpspring.com – This is being billed as a revenue growth platform that offers a suite of sales and marketing tools to bring your marketing automation to a whole new level. Build on the funnel idea to help you build your list and get more leads by increasing engagement due to focusing on the entire customer lifecycle. Get chatbots, landing pages, dynamic forms, and more.

 

  • BuzzSumo.com – Every marketer needs to find, produce, and publish as much relevant content as they can for their audience. This platform helps you discover and research your audience. Use this software to find influencers to help you market your products and services.

 

  • Mention.com – An essential component of social media marketing is engagement. It can take a lot of time to find places to engage with your customers but not if you use this platform that allows you to monitor the web to find out what their audience is saying so that you can join the conversation.

 

  • Socialert.net – There is no point in using hashtags if you can’t figure out who else is using them or what is going on with them. This platform enables you to track keywords, hashtags, and your social accounts for activity, making it easier for you to engage with your audience.

 

  • Zapier.com and IFTTT.com – These two platforms allow you to create applets that perform tasks for you automatically. For example, want to create a list of new list members who purchased your book with phone numbers and dropped into your Trello account so you can call them? If you’re asking for the right info, you can use one of the applets or zaps to tell your system what to do.

 

When determining the type of automation to use, first decide what you want automated, know your budget, and then find the right tool. Anything you do on a repetitive basis is game for automation. It might seem like it’s only going to save minutes, but those minutes add up and will improve conversions as well as boost your results from social media marketing.

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Tools and Tips to Help You Automate Email Marketing

There aren’t many business owners today who aren’t aware of automated email marketing technology that uses autoresponders. If you’re not sure, autoresponder software like Aweber.com will send out messages to your list members based on either your schedule or a behavioral trigger that you set up and define.

email marketing

Two ways to automate your email marketing:

 

  1. Trigger Based Email Messages
  2. Drip-Fed Scheduled Messages

 

A trigger-based email message is set up to be sent to the subscriber based on something they do. For example, if your customer downloads a free report, or clicks through to read a specific blog post, or even if they simply open a particular email, you can set up your autoresponder to automatically deliver specific messages to them based on what they did.

 

A drip-fed email message is simply set up to deliver based on the schedule you choose in a specific order. Usually, the messages are a sequence and often referred to as your “autoresponder sequence.” For example, if you offer a free report about a specific problem that you solve, the customer downloads the report, which puts them on that list, which triggers the system to start the drip schedule.

 

Besides these two ways you can automate, you can also use the automation features inside your software to segment based on new information you obtain from your customer such as demographics data, and product purchased, product not purchased, how they learned about your solutions, and more. Frankly, if you can think it up, you can create a segmentation trigger.

 

When you automate your email marketing in this way, you can create more targeted and personalized messaging, create customized landing pages, and even use split testing for your emails to create better results from your email marketing. You can also use the native software to examine delivery rates, view rates, open rates, click-through rates, conversion rates, and more to make it all work better together – mostly automatically.

 

The trick for getting this right is to choose the right software for your needs. Some small business owners using a combination of Aweber.com and a WordPress site will work fine, but for some others, they may need a more robust platform to work with, such as Ontraport.com or Clickfunnels.com.

 

Write down the functions you’d like to have now and in the future. Choose your software based on longevity, functionality, and growth – but of course, also consider your budget. Fortunately, most email marketing software choices have options that can grow with you based on your usage. You can find solutions for as little as $20 to start and on up to thousands of dollars, depending on how you’re using it. The main thing is to do your due diligence checking out the software you want to use to ensure that it works for your needs. For example, some autoresponder software expressly forbids affiliate marketing – if you want to build an affiliate marketing business, you don’t want to start with that choice.

 

 

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Tools and Tips to Help You Automate HR Management

From time tracking to expense management, automating your human resource management will save time and money.  Anything that happens on a recurring basis is ripe for automation. Tasks like data collecting, file creation, document sharing, form filling, and more can all be done using the software in a way that eliminates the need for an HR person to do these tasks and frees you up to do more.

 

  • Contractor and Employee Onboarding – When you bring on a team member, they need to have access to information about your company, including branding information, document templates, and more. If it’s important that your people comply with a particular thing, it needs to be in the onboarding process.

 

  • Offboarding – When someone leaves your company and moves on with another, it’s a good idea to survey them about why so that you can improve. Use your HR system to send an automated exist interview via email that they can do on their own before they leave. Plus, once they fill out the exit survey, they can also be automatically sent other information such as COBRA info.

 

  • Vacation Requests – If you have employees, they may want to leave, even contractors, if you rely on them to do regular tasks on a long-term contract, offering a way for them to let you know they’re going away is always going to make everyone’s life easier.

 

  • Expense Claims – If you reimburse your people for expenses related to the work you do, letting them automatically enter a request for expenses is a lot simpler when done via computer technology and reduces the paperwork and time needed to process such requests.

 

  • Payroll – Allowing your employees to enter their own time in a system that creates the paychecks is a great way to cut down on your need to do data entry. All you have to do is approve the time, and the check or direct deposit for their pay happens automatically.

 

  • Training – Whether employees or contractors offering company training is helpful to them and can improve their work. You can offer branding information and train them on using all your systems without having to do it individually for each person you bring on board.

 

  • Time Management – Let your contractors and employees keep track of their own time using the software.

 

  • Benefits Management – Let your contractors or employees take advantage of their benefits on their own. Self-serve, saving lots of time.

 

  • Tax Forms and Filing – Most bookkeeping software and systems automatically offer tax forms and filing options depending on your needs.

 

Even if you don’t have a bunch of employees and only work with contractors having everything together in a centralized place organized according to the laws and regulations where you live is going to free up your time and help avoid issues in the future.

 

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Tools and Tips to Help You Automate Your Finances

Automating your business helps free up your valuable time to do more money-making activities. It’s a wonderful time for business finance automation because the tools that exist today are so easy to use, inexpensive, and they work great. Plus, new tools are coming online every single day.

 

  • Bookkeeping Data Entry – Most bookkeeping software today can be integrated with your bank and credit cards. When you make purchases using those cards or that bank, the expense is automatically booked into your accounting software in the right category the moment it happens.

 

  • Invoicing – Most invoices in small businesses don’t change that much from month to month. Because of this, you can set up invoices in most bookkeeping software to send automatically based on entries during the previous week, month, or another time period you choose. What’s more, when your client clicks the invoice to pay, the payment is automatically recorded in the software, and then once the money is received, it’s booked in your bookkeeping software.

 

  • Accounts Receivable – You can set up your bookkeeping software to remind your customers to send you the money, and it will automatically book it properly when received too.

 

  • Accounts Payable – Likewise, if you have bills to pay, you can use the same bookkeeping software to record your payment as you make it. You can also set up your bill-paying system to pay all your bills automatically on their due date. Most banks have this feature built-in for free.

 

  • Tax Compliance and Reporting – Once your accounting software is set up with the right categories, most of it will work automatically. If you have to deal with more than one state due to your business structure, try a platform like Taxify.co to help automate and understand more of this process.

 

  • Expense Management – Managing expenses, especially when you’re away from your office, is easy today with the various software that helps you collect receipts, appropriately book the expense, and so forth. Automating this is more important if you have several people to keep track of. Software that can help include Zoho Expense, com, and even your existing bookkeeping software may have an option.

 

  • Payroll – Depending on how many contractors you have or if you have employees or not, you may need to have an automated way to ensure your people get paid on time. Letting them self-manage their pay helps save time. Look at your bookkeeping software to determine if there are add-ons to help automate this or try using SurePayRoll.com.

 

  • Investing and Saving – The truth is, if you don’t invest and save on a regular basis, you won’t do it. Using your bank to send money to your investments automatically, savings accounts are the best way to make it happen, whether personal or business finances.

 

Automating your finances helps you avoid making the same steps over and over again. There is no reason to repeat tasks today when you have the ability to let the software do it for you. You can save hours each day by implementing these financial automation tips and tools.

 

 

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Tools and Tips to Help You Automate Engagement

Customer engagement is crucial to building the all-important “know-like-trust” quotient that is so important for a business owner’s success today. After all, the main reason you even exist is to solve your customers’ problems in a way that makes them feel satisfied and delighted. The best way to engage with customers today is to automate as much as you can while remembering to focus on the customer of one.

 

  • Set Up a Customer-Driven FAQ – Most customers today like going to a website to find information by searching for answers to questions that they have before they contact anyone in person. You can assist this process by setting up an automated FAQ for the customer and potential customer to use for themselves.

 

  • Be Easy To Reach – Don’t hide your contact information from your customers. You want them to be able to contact you in a number of ways so that they can use their favorite method. If they want to contact you via email, SMS, or more directly, making that happen will help you both.

 

  • Let Your Customers Self Schedule Appointments – If you do take sales calls or do discovery calls, it’s essential for you to let your customers schedule these for themselves. Use software like acuityscheduling.com to automate the process. If you provide the phone number to them to call, you can even let them call you at the arranged time, so you have less to remember.

 

  • Automate Your Email Marketing Campaigns – Definitely use an email marketing software that uses triggers like tags to deliver the right message at the right time to the right person on your list. Software like Drip.com, Aweber.com, and if you’re not an affiliate marketer, mailchimp.com all work great.

 

  • Automate Your SMS Marketing Campaigns – Using automation software for your SMS campaigns is also important. You’re just not going to get good traction trying to do everything manually. Using a service also helps you with legal compliance.

 

  • Consider Adding a Conversational Chatbot – With the advent of inexpensive conversational chatbots, you can engage with your customers 24/7 in a way that feels very good to them and boosts sales exponentially.

 

  • Recommend Products or Services Based on Customer Behavior – Using internal triggers in the software you choose, such as your autoresponder software or your landing page software. You can efficiently deliver product recommendations to them based on what they do.

 

  • Make More Sales by Targeting Cart Abandonments – This is a fun way to automate your sales. Set up a system that automatically starts a remarketing ad campaign to target cart abandoners or to send them a message via email if you have their email when they leave their cart.

 

  • Boost Customer Retention by Following Up Post Sale – When you do make a sale, your job is not over. You need to send follow up information to them via your autoresponder and have the info via SMS. Even if all you do is send a series of messages to them after the sale, that will help.

 

  • Find Ways to Reward Your Best Customers – Remember that customers get tired of seeing all the sales directed toward new customers. Treat your customers like VIPs so that they want to stick with you.

 

  • Practice Social Listening Strategically – A really great way to automate engagement is to set up your social listening to send you information each time your product or name is mentioned. Then you can go respond directly to any mentions of your name or a like product so you can help people. Set up Google Alerts to send you the information that you need as often as you want it.

 

  • Use Automated Invoicing Tools – Why spend time with time-consuming invoicing tasks when you can automate the process as much as possible. Look at using systems like Go Daddy Bookkeeping or Freshbooks.com with their time tracker to automate your invoicing tasks as much as possible.

 

For your business to grow and flourish, you need to pay close attention to how you communicate with your customers. It needs to include two-way conversation in order to really take your engagement to the next level. When you are easy to find and are responsive to your audience, you’ll end up building a more successful business. Because when people feel like they like you, they also trust you more.

 

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Sales Automation Tools and Tips

When it comes to automating sales, you’re in a great time to be involved in selling anything. Selling online is fun and exciting because you have access to so much data from your efforts. You can perfect your sales process to the point that it produces tremendous results for you if you’re paying attention to the metrics.

 

  • Capturing Leads – You can automate your entire lead capturing process by using the right software. For example, you’ll need autoresponder software and a landing page to deliver a freebie. Just set up the autoresponder to deliver the link to the download page after they sign up. You can make this work even better if you use software for your landing pages, such as leadpages.net or Instapage.com, to set up a dynamic lead capturing system.

 

  • List Building – Building your list is an important thing to do if you want to be successful in marketing online. When you build a list of hungry buyers, you can give yourself a raise anytime you want by making them an offer. Using systems like Aweber.com, Drip.com, or any autoresponder system that enables you to set up automated messaging, tagging, and segmenting is essential.

 

  • Communicating – To automate your communication process, use templates to get the work done faster. Once you set up a template, you can use it for all your communication needs, only changing what needs to be changed each time.

 

  • Qualifying Leads – You can use automated systems to help qualify your leads. Once you capture a lead and they sign up for your list, you can send more information automatically to them via your autoresponder system. Then, based on their behavior, you can tag them all automatically, depending on their behavior.

 

  • Nurturing Leads – For most people, the easiest thing to understand about automation is the autoresponder, which sends out messages that you loaded in the system in the order you determined was best based on the exact customer’s needs.

 

  • Following Up – Most transactional and follow up emails can be designed in advance and then delivered right away as soon as the customer needs them. For example, if your customer buys widget A, you’ll send information about widget A and how to use it right away. Only later will you follow up with a recommendation that they buy widget B.

 

  • Scheduling Meetings and Calls – The other important thing you can automate when it comes to sales is calls and meetings. Let your potential customer fill out a questionnaire and sign up for the exact time they prefer to go to the meeting or participate in the call. When the customer feels in control, they’re more likely to show up, and you can close the sale.

 

  • Webinars – Webinars are often used in the sales process. You can do one of them live, then automate the remaining ones and run them “as live” to build your list and get more followers. You can run these automatically and pop on at the very end if you want to make that part live and more interactive. An excellent tool to check out if you’re interested in running live and recorded “as live” webinars are Demio.com.

 

When it comes to automating sales, you can’t go wrong with investing in a good autoresponder service, a webinar service, and/or a funnel-based system like Clickfunnels.com to build your business by capturing leads, building your list, and nurturing your list members with appropriate content every single day.

 

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Home Office Automation Tips

When thinking of automation, you may forget that the work you do in your office is also a place that you can start automating. Yes, you want to automate as much as you can outside the office, too but one of the first places you can streamline your efforts is via office automation. There is more to office automation than going paperless. It’s about removing the human component or at least your need to act to get something done.

 

  • Design Your Workflow – For every project, you do in your office, there is a process that ensures successful completion. Design a workflow for each project so that you know the full process. You cannot automate anything if you don’t know each step that it takes to get to finished properly.

 

  • Notice Anything You Do Repeatedly – If you do it again and again, chances are it can be automated. For example, if you always need to transfer data from one place to another to get started with your work, can that task be automated using IFTTT.com?

 

  • Ensure Your Office is Compatible with Your Real Life – Most people who work for themselves need their office to travel with them. You’ll want to avoid using any system that is not compatible with mobile devices and systems. You should not have to go to your PC to get it done. The more mobile your tools are, the more likely you are to be able to use automation software too.

 

  • Check Compatibility with Your Existing Software and Systems – When you choose new tools to use for your business to enhance automation, it needs to work seamlessly with the software and systems you already use to be worthwhile. Of course, the one exception is if you’ve been stubborn about upgrading and using the best tools due to the cost of investment. If you are using older free tools cobbled together, you will have more issues making automation work than if you bite the bullet and invest.

 

  • Always Test the Results – Each tool that you use has native analytics and reports that you can use to determine if you’re getting the results that you wanted. If you’re not, don’t keep doing the same thing. Use the metrics to inform your next steps. Always make data-centric choices for your business.

 

  • The Small Stuff Does Matter – Even the smallest thing can change your entire workday. For example, what if you automated your office so that when you walk into your office, the light turns on, and so does your computer? Anything you can reasonably do to cut down on the steps will make you more productive and save tons of time, your most valuable resource.

 

Automating your office, whether it’s designed to turn on your computer, make you a pot of coffee, or turn on the lights, or it’s using software to let artificial intelligence do the task for you, will all help to make your days go much more smoothly. You’ll save time and be able to stay on top of the important stuff that needs your personal touch.

 

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Tools and Tips to Help You Automate Your Marketing

One of the best things to start automating as soon as you can is your marketing. Automating is a lot easier and less expensive than it was just five years ago. Today, even a one-person business can implement marketing automation that assists in exploding their business and taking it to new heights never considered in the past.

 

These tools and tips will help you get marketing automation right:

 

  • Understand Your Sales Process – You should easily be able to describe the journey your customer takes from awareness through to delight. Because when you know what your customer’s intent is, you can put the right tools and information in front of them.

 

  • Know Who the Customer Is – Of course, part of understanding your customer’s journey is also simply knowing who exactly your ideal customer is. You must be able to describe who they are in detail if you want to know how to market to them. This fact never changes whether you are doing things yourself, using automation, or letting a contractor do it.

 

  • Create, Plan, and Publish Content in Advance – All marketing starts with content. Before you even start using automation, you need to have content for each level of the buyer’s journey to get their attention.

 

  • Pick the Right Software – For example, software like Hootsuite is helpful to manage the social media platforms all in one place. In contrast, software like SocialOomph.com can automate your content distribution by prepopulating content. Know what the point of the software is before you buy it and use it.

 

  • Focus on List Building – Whether you are marketing using automation or doing it yourself, the main focus you should have is on list building. Building your list with hungry customers is your first priority for any marketing you do.

 

  • Know What You Want – If you don’t know what you want, it’s hard to find the software. One issue with automation is you may not realize how much you can automate, so you don’t even know that you want it because you don’t know it exists. For this reason, educate yourself on various ways others use automation because the truth is if you can think it up and it’s repeatable, you can probably automate it.

 

  • Focus on The Basics First – When you first begin implementing automation, focus on the easy things you do now. For example, automating your sales pages to deliver a freebie, sign your lead up to your list, and then deliver automated nurturing messages is the first place you should consider automating.

 

Take a look at what you already are doing in your business, and then look up whether or not you can automate that. Posting to social media, sending new content to your email list, and offering self-help customer service are some simple but powerful ways that you can start automating your marketing.

 

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9 Tips for Choosing Awesome Contractors for Your Business Needs

When you decide to outsource to others using contractors, you must understand how to find good ones and keep them before you get started. Nothing is worse than finally deciding to pay someone else to do something and making a bad choice.

communication

  1. Know What You Want – If you don’t know exactly what you need, it’ll be hard to hire the right person or team to help you. If you cannot write a detailed job or project description highlighting the expected deliverables and timetable, and budget, you are not ready to find a contractor.

 

  1. One Thing Per Contractor – When it comes to your small home business, you don’t want to hire one person to be in charge of an entire project because it can cause problems. For example, if you hire one writer to write, edit, format, and do every part of a project for you and they get sick, you may end up without a project. But if you hire someone just to do the writing, someone else to do the editing, and yet someone else to make it pretty, you’re more likely to get a better product in the end. Plus, it’s a lot easier to replace someone only responsible for editing since each skillset is specific.

 

  1. Know Your Budget – You need to know the range you’re willing to pay for the projects you’re trying to outsource. To generate the number, you need to find out what the going rate is for that particular expertise. Don’t try to get a rocket scientist on a minimum wage budget.

 

  1. Check References – Even if your friend recommends a person or company for your project, always check up on them to be sure they are who they say they are. You’d do this if you were hiring someone to come to your storefront, do it when you are going to work with someone in your company every single time.

 

  1. Start Small – When you first work with someone, don’t hire them for a long-term project. Instead, hire them for a short-term project with a faster turn around time so that you can find out if they are right for you for future or more critical projects.

 

  1. Respect the Laws – When you hire a contractor, they are not your employee. How they produce your deliverables is not any of your concern. The important part is to answer the question: Did they deliver the results you paid for? You don’t control their time because they are not your employee. For this reason, pay by project or task and not hourly.

 

  1. Use a Project Management System – Some independent contractors have their own system and want you to sign up for their project management system. This is important because it helps establish that they are not employees. But if they don’t use their own, set up a system for them to use with you as it’ll keep everything more organized and on task.

 

  1. Communicate Regularly and Quickly – When your contractors have a question, get back to them as quickly as possible with the answers. They have their own timeline, and if you’re not fast with responses, you can end up being really hard to work with.

 

  1. Pay on Time – Don’t mess with someone’s pay. If you promise to pay them a certain amount of money for the work, then pay them when you said you would. Don’t hire people if you don’t have the funds to pay at that moment.

 

Remember that the old saying that if it’s too good to be true, it probably is. Always check up on anyone you plan to work with, whether you are going to pay them, share private information with them, or have them associated with your business name in any way. There are lots of great people who want to work virtually as a contractor, so if you know what you want and do your due diligence, you will find them.

 

 

 

 

 

 

 

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Where to Find Contractors for Outsourcing

No automation plan is complete without an outsourcing plan. Outsourcing means that you find other experts to do tasks for you. If you outsource to a contractor, they are not employees because you can only make requirements on the deliverables but not on how they use their time creating and making the deliverables. Combined with automation, outsourcing is very powerful.

 

  • Your Network – When you want to work with someone, the first thing you should do is survey your network to find out if you already know someone who is an expert, uses experts or knows who you can use. The person recommended by trusted sources will almost always perform better than if you hire a total stranger.

 

  • Your Customers – When you have fleshed out the tasks you want someone else to do for you, send out a message to your current customers and audience who have signed up for your list already. You never know who is already in love with your offerings that can make them even better for you.
  • Fiverr.com – Don’t be fooled by the name. Most of the time, if you want someone who is an expert, you’re not really going to get it done for five bucks. However, there are some amazing people who use Fiverr.com as their storefront that you can hire to do various jobs, from editing video to coding. The sky is the limit.

 

  • Upwork.com – This is a job board where, for a fee, you can place an advertisement for your position. Ensure that you figure out everything you want the contractor to do so that you are clear about your deliverables.

 

  • Ziprecruiter.com – This is another worksite much like Upwork.com, but it’s also an excellent place to find contractors for your needs. You can hire all kinds of people for any virtual position or project that you have open.

 

  • Advertising on Your Website – Once you know what you need, you can put your job right on your website. Using the same promotional methods, you use for blog posts and other content, you can get the word out about your openings.

 

  • Thumbtack.com – This is a great site that enables you to list your needs or go through and find someone offering what you need already.

 

  • Amazon Mechanical Turk (MTurk.com) – This has been around a long time and is still working great. People list the work they do and make offers on the system. You just need to search for what you want.

 

  • PeoplePerHour.com – If you want to hire people to do a task in person or virtually, PPH is an excellent resource for you. Workers list their offers, and people who need projects done also list their needs.

 

 

Outsourcing, like automation, saves money and time because it takes things off your plate that you aren’t an expert at doing, so you can focus elsewhere. Using a combination of experts and automation in your business will boost your productivity exponentially.