Tag: setting goals

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What Do You Need to Change to Succeed?

One thing is evident when you do the work to research your niche, your industry, and your audience so that you can build your life-affirming business: there are things that you need to change. That’s even more true when you get real about who you are, what skills you have or lack, and are honest about your deficiencies. There is always going to be something that you need to change so that you can succeed.

 

As you work through developing your life-affirming business plan, an exercise that will help you move forward is to note where you are right now and where you want to go. Don’t just draw a line from point A to point B, though. Instead, you need to take the time to write down the steps involved in getting to point B.

 

For example, let’s say you’re a married mom of three children under nine years old. You have a 2-year-old, a five-year-old, and an 8-year-old. Your husband works away from home 60 hours a week, including travel time. You work outside the home 50 hours a week, including travel time.

 

You usually are home on weekends, but your spouse works odd hours sometimes on weekends, nights and is not reliable to help out with the kids or anything else around the house very often. You are trying to build a reselling business on Amazon FBA, Poshmark.com, eBay.com, and other platforms. Your first goal is to replace your $38,000 yearly income so that you can stop going to that job.

 

There is nothing wrong with the above scenario. If you look at it realistically, you can see clearly that you will need to create a plan uniquely designed for you, the time you have available, your budget, your goals, and other considerations to find time to build your business the way you want it to be.

 

You note that you have every intention to work for two hours a night taking pictures and making listings after you get the kids to bed by 8:30 PM weeknights and 10 PM on weekends. You also want to work four hours a day on Saturday and Sunday, shopping for and sourcing new products. But you find yourself not doing any of it. You get home, do your household chores, spend time with the kids, put them to bed, and veg on the couch until you pass out, or you find things to do that aren’t your business like laundry, dishes, mopping, and so forth.

 

Meanwhile, your business goes nowhere. What do you need to change?

 

In this case, you need to change your mindset. There is no reason you have to cook home-cooked meals or clean the house yourself. Enlist the children’s help and assign chores to your husband when he’s home. If you can, consider hiring someone to come in and help.

 

Try getting up two hours earlier and doing the listings and pictures before you’re tired from the day. That way, you get it done while you’re alert before you’ve given all you have at work. Change to only sourcing once a week on Saturday morning for as long as it takes you to spend your budget up to 5 hours, then on Sunday spend four hours organizing for pictures and listing during the week.

 

Even if you don’t get it all done during the time constraints you’ve set, you will get it done over time. Remember, there are no rules about how much you need to do each day other than meeting your goals. If it’s too hard to meet, reset your goals to be more realistic.

 

As you see, the main point of all this is to figure out where you are, where you want to be, and then working with what you have and your personality to design a path to get you to your destination. In this case, it’s going to start with listing goals, and then once you meet those, you can focus on your income goals.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

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Setting Boundaries: It’s Not Selfish to Go After What You Want

As you work on designing your life and business to match your version of a fulfilling and happy life, it’s imperative to realize that it’s not selfish to go after what you want. While it’s not selfish to make yourself happy as long as making yourself happy doesn’t include criminal or unethical activity, there are times when being so-called—selfish is good for you and good for business.

 

Stick to Your Budget

 

When most people think of sticking to a budget, they think of only money. While yes, you need to create and stick to your well-thought-out budget so that you keep your bank account healthy and can go after other things you want, remember that you have other non-money resources like your health, time, and so forth.

 

Follow Your Schedule

 

When you set up a schedule with real planning and thought about fitting in the things you want to do in life, it’s important to mostly follow your schedule. If you are having a hard time sticking to the schedule, maybe you’re not putting your plans first, or maybe you need a new schedule that is more realistic. When you develop a schedule that includes everything, including lunch with your four-year-old, data entry, exercise, and so forth, you’ll have a much more balanced life.

Scheduling

Say No (or Yes) with True Thought and Consideration

 

Don’t say yes or no to any request without thinking about it first. You need first to ask yourself if you even want to do it, figure out why you want to do it, what the benefits are, and then check to see if you even have time to do it. If you don’t want to do it, you can say no without guilt.

 

If you do want to and can’t, due to time or other constraints, state so and do not feel bad. If you can do it and want to do it, then you’re in the clear. But it’s imperative that you really think about it and study each question well.

 

Take Care of You First

 

This is probably the hardest for females. Women tend to put everyone else first but feel bad when they put themselves first. When it comes to your needs, always put needs before wants. Your needs come before your wants. Your needs come before someone else’s wants. This is how it should be. If you aren’t happy, healthy, and living the life you really want to live, what’s the point?

 

Prioritize Tasks, Especially Money-Making Tasks

 

As you create your schedules for your business activities, remember to prioritize any money-making tasks. The main reason is that without money you can’t do all the things you want to do that make your life worth living.

Why Every Business Needs a Business Plan

However, this doesn’t mean that you work 20 hours a day on money-making tasks. Instead, you’ll simply spend some of your time each day hard at work making money. When you designed your life, you discovered how much time you have left to make money. Use that time wisely. There is no point in spending time, for example, chatting with people on social media before you send offers to your customers.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

 

 

 

 

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What You Really Want to Know to Get Started Fast

Once you learn about yourself, figure out what you really want from your life, choose the type of business you’re going to build, and decide how you’ll run the business, you’re going to want to get started fast. Get to know who you are so that you can start a business that thrives.

 

Realize Who You Are Really

 

While you may change as you learn more about the world, you’re mostly who you are. You like to get up early, or you like to sleep late, or you’re naturally organized, or you need to practice – it’s all fine as long as you are honest with yourself about it. Nothing you know about yourself is wrong. Knowing yourself will enable you to ensure that you set up your life for success.

Components of a Business Plan

If you know that you need an extra hour each morning to fully wake up and be ready for company, then you can make sure you do just that. If you know you get nervous speaking in public, you can work on it and practice.

 

Don’t deny who you are or think you’re wrong for being who you are. Instead, work around your challenges to reach the success you desire by knowing who you are and being honest with yourself about it.

 

Understand What You Really Ultimately Want and Need from Life to Be Happy

 

Part of knowing yourself is knowing what you want out of life, not what society or your folks told you that you wanted or even needed. As long as you’re a kind person who doesn’t use others or oppress others, there is nothing about you that is wrong or bad. If you want a traditional marriage and kids, that’s great. If you want a nontraditional life, that’s great too. It’s up to you.

 

Remember to focus on tangible things you want and need like healthy food, shelter, medical care, recreation, and so forth. Be very specific about what makes a good life for you so that you can ensure it happens.

 

Know the Fundamentals of Starting a Business

 

Don’t assume you understand the laws and rules about starting a business. Educate yourself about your particular industry and niche so that you understand the way things are done. There is no need to create a new way to do things for most businesses, as someone else has already designed the best way to succeed. All you need to do is figure out how to emulate them.

 

Know What Your Best Average Day Will Look Like

 

Take some time to imagine what a given day might look like if you lived the life you wanted to live. What does it look like? What time do you usually get up in the morning, and what do you do? What do you do for work? What are you doing when you’re done with work? Describe an average day, week, month, and year so that you can work toward that ideal realistically.

 

Know What Resources You Have and Need

 

As you design your life, make a list of the resources you have and how you’re going to use them, and the resources you need. Brainstorm ways to obtain the resources you need. You’re either going to have to pay for them, create them, or otherwise work around these needs you don’t have yet in order to succeed. If you know what you have and know how to use it and know what you need and how to find it, you’ll be prepared.

 

Your Business Plan

Keep learning

Don’t skip the process of writing a business plan. The business plan will help define your business as well as the day to day activities you do that make up your business. The business plan will also help organize all the marketing, advertising, and other information you need to attract your ideal customer to your offerings. It’s a necessity. Some studies indicate that creating a business plan increases the likelihood of business success.

 

The Legalities

 

One thing you’ll discover as you create your business plan is the legal parts of your business that you must get right before you get started. You may need a business license, or there may be other legal requirements that you must follow. You may need to set up sales tax payments and regular quarterly tax payments to keep your income tax up to date. You won’t know what you need until you go through the process. You need to go through that process. Don’t assume.

 

The Action

 

You need a fabulous and effective schedule of daily, weekly, monthly, quarterly, and yearly tasks that you will implement to ensure that you reach each goal that you set. Without acting, nothing will happen. You can talk about having a business, and you can work on your business all you want, but until you make sales, you don’t have a business. You have an idea.

 

When you know what type of business you want to start and what type of life you want to live, it’s just a matter of doing it. Live your life and build your business joyfully, knowing that you are the one in control of your destiny.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

 

 

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Guess Who Is In Control of Their Life?

Life has a way of moving really fast when we are not paying attention. One day you’re walking across your High School auditorium stage accepting your high school diploma, and the next, you’re sitting at your kitchen table freaking out about the bills, your own kid’s graduation, and your parents’ move to assisted living. You may wonder who is really in charge.

If you know your Goal

But guess what, it’s you. You are in charge of your own life, and you can make choices that rock the world if you want to.

 

If you want to make a change, or start a new venture, or even improve the path you’re already on, the fact that you are the one in control is an important factor to accept. It does not mean that you haven’t had struggles, or you’re overly privileged, or even that you’re not.

 

It just means that you can make choices and take action that leads you to the lifestyle you desire or take you away from it. To help change your mindset to accept your control, let’s think about a few ideas to help you move forward.

 

  • You’re a Work in Progress – Whomever you think you are today, and whomever you want to be tomorrow, is not really finished. You can decide to be different when you learn new things about yourself and the world. Maybe you never heard of the career or business you want to start until you were 40, that doesn’t mean you can’t do it. You may not be able to, but you should research it and figure out if it’s feasible or not before you give up.

 

  • Try New Things – You cannot know for sure what you want from life if you have no idea what is out there. Most of us never travel much further than our state’s capital and rarely leave our hometown unless it’s for a job, and then we stick around there too. Even if you can’t travel, read a wide variety of books, try new things, and dip your toe into new ideas so that you can figure out what you want to do. Take some risks and let yourself be uncomfortable.

 

  • You Can Create Positive Habits – Most people think of habits as bad, but you can develop positive habits that lead to your desired results. Figure out what you want to accomplish and study what others have done before you to succeed. For example, if you want to become a baker and open a bakery, you need to learn how to bake first, which means you need to add baking to your daily routine.

 

  • You Can Learn Goal Setting – Honestly, one of the best things you can learn for yourself is goal setting. There is a specific method of goal setting that works for most situations. Look up and study SMART goal setting and then implement it in every area of your life, including your business.

 

  • Learn to Self-Reflect – Self-reflecting means that you are careful, honest about who you are, what’s happening around you in and out of your control, and how you affect what’s happening. Everything you do going forward should be judged by what you can do differently or better or even what you did right and not what others are doing, have done, or could do. All you can do is control yourself. That’s it.

 

  • Practice Makes Perfect –You don’t need to be perfect, but this is a saying that most people relate to. If you want to accomplish something, you need to keep doing it until you accomplish it. If you want to become a fantastic painter, even if you’ve never picked up a paintbrush, you can. You just have to start practicing now and keep practicing as often as possible.

 

When you fully accept that you are in control of your decision making, that means you’re in control of your life. This doesn’t mean that outside influences can’t mess up things for you, but it does mean that with good planning and thoughtful introspection, you can figure out what you want and how to get it, then take the steps to see it through.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

 

 

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Questions to Ask Yourself to Figure Out What You Want

Let’s step back and think about your life and what you really want out of it as you design your business to work with your life. Most people don’t think about designing their life or their business to work best with the life they want to live.

 

Instead, they generally get training and get an entry-level job or start a business thinking it’s normal to work all the time and still not have anything extra to have fun with or invest in the future with.

 

The truly empowering and exciting fact is life doesn’t have to be this way. You don’t have to settle. You can change your life from right now moving forward if you simply understand what you want and figure out how to get what you want from your true starting point using goal setting techniques that require you to act.

 

  • Why Do You Exist? – This may seem like an essential question but answer it in terms of what you want to do supposedly for the rest of your life. Perhaps you exist to experience hiking every US hiking trail known? How does that tie into your business needs? Well, it means you need a business that allows you the time and resources to go hiking a lot.

 

  • What Do You Most Want to Achieve in the World? – Do you want to end hunger, stop pet abuse, or something else? It doesn’t have to tie directly into the business you start but sometimes how you earn money can be impacted by what you most want to achieve. It’s okay to make money from your achievements.

Get better

  • What Do You Want to Be Remembered For? – Try writing your obituary to get your mind around how you want to be remembered. Sometimes it can help to design your obit for more than one audience to highlight different aspects of your personality in your heart and mind.

 

  • What Excites You? – What was the last thing you did in your life that made you forget time and just forget all your worries? Was it that time you wrote a short story in high school? What about that time you learned to build a database? Whatever it is, write it down.

 

  • What Do You Love Most? – Is there something out there already that you really love doing? Do you like gaming? Do you like watching movies? Reading books? Spending time with the elderly? Helping the less fortunate? Mountain biking? List all the things you really love doing.

 

  • Who Do You Want to Be Like? – Is there someone else that you really think has done all the things you wish you could have done? If someone has already achieved what you want, it helps follow them and learn about them.

 

  • What Do You Dislike? – Sometimes, if you cannot think of what you like, it’s easier to think about what you do not like. Make a list of things you know for a fact you dislike doing or thinking about. Dislike politics? Dislike running? Dislike filing? Dislike talking on the phone? Whatever it is, write it down.

 

  • What Do You Know You Do Not Want? – Like writing what you don’t like helps, so will writing what you know you do not want. For example, “I do not want to work more than 20 hours per week earning money.”

 

  • What’s Your Tag Line? – Create a tagline for your business but also create one for your life. This tag line can be posted prominently so that you can remember what you stand for and let that guide your choices.

 

  • How Much Time Do You Have? – When you decide on any new goal in life, it’s important to consider how much time you really have to achieve it. If you’re 50 today, that means you have less time than if you’re 20.

 

  • How Much Free Time Do You Need? – As you’re choosing a business to help fund your ideal life, think about how much free time you really want and need to be happy. Do you like being able to rest on the weekends, reading, watching movies, or do you like having a busier life?

 

  • Who Do You Wish to Spend Your Time With? – Think about the average day that you’re not working. Who do you like being around? Think about working. If you had to work with others, what type of people do you want to be around? Describe the attitude, morals, values, and principles of the people you want to spend time with.

 

  • What Do You Like Doing for Fun? – Make a list of activities you like doing for fun and recreation. These activities take time, money, and skill. It’s important for you to have the resources to do them.

 

  • What Do You Like Spending Money on Without Guilt? – When you spend money, what makes you not think about it? If you spend money on something and you dislike it, consider whether you need to or not. If you don’t mind, consider what type of budget you need for it.

 

  • What Does Your Ideal Life Look Like in Five Years? – If you started right now with what you have and what you know, what will your life look like in five years, ideally? Describe it using as many descriptive words as you can.

 

  • Which Famous Quote Defines Your Moral Perspective? – You can have more than one quote that resonates and describes your moral perspective. Collect a few so that you can look at them when you need a reminder.

 

Answering these questions is just the start. The answers give you insight into the goals you will set for your business and your life. These goals can work together simultaneously to help you build a business that really does work with your life.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

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Why You’re Not Alone Even When You’re a Sole Proprietor

While exciting, starting a business can be lonely. This is especially true for small business owners who traditionally start “home” businesses that they plan to run independently. But the exciting thing about this is that today you’re not alone even as a sole proprietor because today, there are many resources that you can tap into right from the comfort of your home via your computer.

 

Take a Class

online class

If you need to know something to help improve your business or life, taking a class is a great way to do it. Participating in the class with the other students and the instructor is also a great way to network with other like-minded people. Most of the time, the people taking the course and you will have something in common if only the reason for taking the class.

 

Join a Mastermind

 

If you need motivation, sometimes a mastermind group is the way to go. Not only will you be able to network with others, but you’ll learn something and potentially acquire a new resource to use to meet your goals.

 

Find Your Community

 

There is a community out there for you to join as a solopreneur that can help you learn, socialize, and grow your business. It may be local to you, or it might be online via a forum, message board, or private group on Facebook or another platform.

 

Build Your Team

 

Just because you are a solopreneur doesn’t mean you have to do everything. To acquire a skill (a resource) fast, pay for it. For example, if you don’t have financial knowledge, you may want to hire a CPA to guide you, or if you lack time to provide the proper customer care, you may want to employ a customer service expert or pay for a chatbot to help.

 

Find a Coworking Community

Why Every Business Needs a Business Plan

Locally to you, there are probably coworking communities already working together and helping each other grow. You can also find coworking communities online too through groups and forums. It can be very motivating working alongside other movers and shakers. Plus, once again, through networking, you may be able to fill your need for a particular resource based on your list.

 

Go to Live Events

 

An enjoyable and lucrative way to avoid being alone is to go to live events. Live events will stand out for you as a networking tool that will introduce you to new people to fulfill your resource list.

 

Connect with Your Customer

 

Also, don’t forget that you have customers, or you will once you start your business. You can connect with them on many levels. For example, use your hobbies and interests to build rapport when you can tie them to your business and work. Your customers are essential, and the more you can get to know them, the better.

 

As you can see, you’re never alone. As the owner of your business, it’s up to you to fill all your needs, but you don’t need to do it alone. You can network and build your team and remember to delegate and outsource so that you aren’t doing it all alone.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

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18 Email Marketing Mistakes to Avoid

As you get started building your email list, it’s imperative that you work to avoid the problems others have with email marketing. Email marketing is not dead. Email marketing is still “where the money is,” and there is no doubt about that. The stats are clear. Email marketing will, when done right, produce a high return on investment of 38 to 40 times what you spend.

  1. Not Spending Time Writing Better Subject Lines – Each time you create an email, make it a practice to write at least ten potential subject lines. The practice of doing that will help you create more effective subject lines improving opens and conversions.

 

  1. Avoiding Two-Way Communication from Subscribers – The days of anonymity online is over. If you’re not open about who you are and allow two-way communication in the email, your audience will not trust you.

 

  1. Focusing on Promotion Over Education – Email marketing doesn’t have to be the hard sell. Instead, it should be a gentle way of educating, informing, and engaging with your audience. When you do that, they trust you and will follow your lead.

Nothing Is Done Until You Track Your Metrics

  1. Not Creating Lead Magnets for Each Stage of The Buyer’s Journey – A generic lead magnet or freebie is not going to cut it. You need to create lead magnets that speak to your ideal customer where they are on their personal journey.

 

  1. Not Sending Useful Emails Often – Once you get someone to sign up for your list, don’t ignore them. Welcome them, educate them, inform them, and pique their curiosity about your offers with the information you offer.

 

  1. Forgetting to Include a CTA That Makes Sense – Even emails that aren’t focused on making a sale should include a CTA such as “share,” “respond,” or go read that blog post or something to direct the reader what to do next.

 

  1. Not Understanding How All Your Content Marketing Works Together – Email marketing is part of your overall content marketing strategy. The content you create in email, your blog, and elsewhere can all be repurposed and used.

 

  1. Trying to Reinvent the Wheel – There are many experts out there who have already figured out the tricks to get the most out of email marketing. Don’t think you have to do it your own way. Instead, do it the professional way by studying what industry experts do.

 

  1. Avoiding the Numbers and What They Teach You – The data you collect with analytics is imperative to the success of your business. Use that data that you can collect to get things right.

 

  1. Not Building an Email List – Some people think you don’t need email today, but you do. Email marketing is an essential component of all businesses today.

 

  1. Not Setting Then Meeting Subscriber Expectations Early – From the day someone signs up for your list, you should welcome them and let them know what to expect. When you then follow up with what you said you’d do, they start to trust you more.

 

  1. Creating Unprofessional Sloppy Messages – While you don’t have to be an English professor to craft persuasive messages, do check your spelling and your grammar to ensure that your audience understands. Ensure it also looks appealing the way you have it laid out so that it’s easier to consume.

 

  1. Being Too Much Like a Stereotypical Used Car Salesperson – While there is a time and place for the hard sell in email marketing, most of the time, you want the messages to be a lot more subtle and not harp on selling but on information instead.

 

  1. Not Using All the Tools of The Trade – Don’t try to do email marketing with your personal email or your business email platforms. Instead, use a professional platform that is set up to automate that has a good reputation.

 

  1. Forgetting That Most People Use Mobile Devices Now – Most people check email now using their smartphone, not a PC. Your messages need to be readable on a small screen, and the CTAS needs to work that way too.

 

  1. Sending Too Many Images – Images are fine but make sure you use the alt text information so that if they have a slow connection, a description shows up around what the image is that encourages them to keep reading.

 

  1. Not Setting Clear and Realistic Goals – When you start building your list, you need to know why and what you expect the results to be. If you want to get, 1000 subscribers don’t just say 1000 subscribers without setting a time limit and a method for doing it.

 

  1. Not Monetizing Your Messages – If you don’t monetize your email list, you won’t earn money from it. At least every three or four emails, send something that can earn money from your subscribers that solves a problem for them.

 

Email marketing is the most effective form of marketing ever created. No matter how big or small your business, email marketing can make all the difference. Start building your email list now because, in the future, it will pay off exponentially.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

 

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Nothing Is Done Until You Track Your Metrics

As you work toward building a strong and highly converting email list, one of the ways you can know you’re doing things effectively is to track the numbers. Your metrics are the key to knowing what works and what doesn’t work for your unique situation. The following metrics should be tracked.

email marketing

  • Click-Through Rate – Knowing how many people who open the email are clicking through to at least look at whatever you’re trying to communicate with them helps you know if your initial messaging is persuasive enough.

 

  • Conversion Rate – Knowing how many people answer your CTAs compared to how many people are clicking through is a number that is important to know because it helps signal whether you’ve done an excellent job targeting your ideal customer or not.

 

  • Bounce Rate – How many of your emails are bouncing and not being delivered? That can signal an issue with your email messages and might signal a problem with how you’re collecting email addresses if they don’t work.

 

  • List Growth Rate – How fast are you growing your list? If you know this number, you can project based on your activity how fast you can grow your list to where you want it to be.

 

  • Sharing / Forwarding / Engagement – One key performance indicator that helps you know if you’re doing a good job targeting your audience is how many of them want to share, forward, or engage with your messages compared to how many who open them.

 

  • Return on Investment – How much money can you trace directly to your email messages and email list compared to how much you have invested or spent on the system?

 

  • Open Rate – Out of all the emails you send, how many are opened on average? If you send out one email to all 1000 subscribers, what percentage opens it? How does this number compare to the industry standard?

 

  • Unsubscribe Rate – When you send messages to your audience, how likely are they to unsubscribe? Sometimes marketers get nervous about causing their subscribers to unsubscribe and stop sending messages. This is a mistake. You want your messages to segment and weed out uninterested parties. If your unsub rate is high, you may have a targeting issue.

 

  • Spam Compliance – Your email autoresponder has a way to test each message for spam issues, plus you can look in the back office and find out if anyone’s complained about your messages. Understanding what triggers spam issues can help you avoid this problem.

 

  • Revenue Per Email – Knowing how much you earn on average for each email you send to your list subscribers can be very motivating to help you send even more useful messages to them.

How to Optimize Your Email Subject Lines

  • Revenue Per Subscriber – How much revenue on average do you earn per subscriber on your list? This number will go up as you get better at targeting and is a great number to be aware of so you can understand how much you need to invest to reach your goals.

 

Check your numbers before each campaign as well as periodically during the campaign to ensure that you are doing what you can to achieve your goals. The only way to be sure is to get the data because your hypotheses can be wrong. It’s always better to know exactly what is working and what is not working rather than make assumptions.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

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12 Tips for Getting the SEO Right for Your Ideal Audience

There are a few basic things that you need to know about search engine optimization that will help you get more out of everything you do. When you do SEO right, you’ll get more traffic, convert at a higher rate, and have customers who trust you. SEO is not a trick. It’s a method to help you organize information and deliver it in a way that persuades your audience to act.

Search engine Optimization

  1. Title Tags – This HTML element tells the search engine what the page is about and makes the title clickable. The title tag enables the customer to search for the information and then click through to read it.

 

  1. Meta Descriptions – When you conduct a search and see the results of that search, you’ll see a link to the title and then a description under the clickable link. This is the meta description. You’ll want to ensure that you use up to 160 characters with the keywords toward the front to make it stand out.

 

  1. Images – When you add images to your website, email messages, or social media, make sure you optimize them by making them the right size for the platform, naming the file a keyword, and including a compelling description of the image that helps search engines and people understand.

 

  1. Page Speed – Always check your page speed first because if it loads too slow, you’re going to lose people, and nothing else you do will matter. You have less than four seconds to grab your audience’s attention.

 

  1. Internal Linking – A great way to boost your search engine results is to develop a logical internal linking policy. Always link to like content under each piece of content you create and encourage your readers to follow the links. The search bots will automatically follow each of these links and determine relationships, so make sure it really is related.

 

  1. Backlinks – A backlink is a link outside your website that links to your pages. Earning them from other authoritative sites helps your search results, but you can also plan it by guest posting, publishing your email posts and newsletters, sharing on social media, and by starting an affiliate program.

 

  1. User Experience – While a search engine bot cannot tell if the user experience is good or not, having well-formed navigation and creating a website that works well for the user helps too.

 

  1. Keywords – Studying keywords is an integral part of building your list because keywords are how you’re going to figure out what type of content you want to publish. Plus, you can study your competition’s keyword usage to get more ideas and hopefully stand out better.

 

  1. Long-Form Content – You need to publish long-form content that showcases your expertise. Some people call this epic content or pillar content. From this content, you’ll develop all the other content.

 

  1. Short Form Content – You need to create shorter forms of content as well as longer content to switch up the information and attract different types of learners within your audience.

 

  1. Cross Promotions – Using your website, social media, and email marketing to cross-promote content, products, and services is an essential part of SEO.

 

  1. Repurposing Content – Remember that every single piece of content you create can be repurposed to use in another form or in another place within your content distribution network.

11 Ways SEO Improves Email Marketing

Search engine optimization is not a trick or a scam. SEO is simply about keeping your website and content organized in a way that helps you get your message to the right people, your target audience. Don’t skip using SEO best practices for all your platforms to ensure you’re using each tool to its utmost capabilities. Make it easy and use an SEO plugin like Yoast on self-hosted WordPress to get all of the SEO mentioned above, working like a charm.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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10 Content Marketing Tips for Email Marketing Success

Email marketing is a segment of content marketing. Content marketing describes marketing that uses information and content to inform, engage, and persuade your audience to act. Content includes text, visuals, and audio information that sends a message to your audience.

email marketing

To be successful with content marketing, you’ll need to plan your marketing based on your audience’s needs and your goals for them.

 

  1. Know and Maintain a Consistent Brand Voice – If you want your audience to read and enjoy receiving email messages from you, make sure you know what your brand voice is. This includes the terms you want to use, the tone you say them in, and your values and principles.

 

  1. Create Targeted Lead Magnets – When you develop lead magnets to build your list, make sure you target each freebie toward a particular member of your audience. Casting a smaller net will result in higher conversions.

 

  1. Craft Meaningful and Persuasive Messages – Every message you send them, whether email or in your blog, or even on social media, need to be meaningful to them so that you can persuade them to act.

Tips to Develop Your Overall Content Marketing Plan

  1. Use Content to Segment Your Subscribers – The content you publish on your website and in email can be used to further segment your audience based on their behavior. The more segmented they are, the better you can communicate your value to them.

 

  1. Ask Subscribers What They Want – Send surveys and questionnaires to your list members, social followers, and blog readers to find out what they really want to know about. For example, under a blog post, you can post something like “want more content about this topic” and let them check yes or no and sign up for your list to be reminded of new content about that topic.

 

  1. Encourage Subscribers to Share Your Messages – Even when you send an email, with the exception of private information, you should encourage the recipients to share with their friends.

 

  1. Conduct A B Testing Regularly – You don’t know for sure if the content is doing what you want it to do unless you test it. Try changing headlines, subject lines, and subtle information to improve each interaction.

 

  1. Send Valuable Actionable Messages Often – While you do want to send valuable and actionable messages to your email list, often make sure each message really does have a reason for existing before sending.

 

  1. Focus on Audience Delight – When you focus on delighting your audience, you’re going to see a massive difference in their engagement with you. Find ways to make them say “wow” to the content you deliver to them.

 

  1. Remember the CTA – Don’t bother sending even one message without a call to action based on the reasons you are sending the message. The CTA doesn’t have to be about buying. It can be about sharing, liking, replying, and so forth too. Tell your email list member and reader what you want them to do next, and you’re going to get a lot more results.

 

Content marketing will help you improve all aspects of your marketing and advertising by helping you keep top of mind at all times. Every message you create for them needs to have a reason for being and a goal in mind. If you cannot figure out the goal, don’t create it.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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