Tag: setting goals

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Four Easy Steps to Creating a High-Converting Email Funnel

Crafting the right Email funnels is an important marketing strategy to understand if you want to maximize your profits and better communicate and engage with your target audience. While it may be hard to believe, email marketing still outperforms social media by nearly forty percent more. Not only does email marketing generate more revenue, but it is also more productive as it is three times faster.

 

Here are the four easy steps to creating a high-converting email marketing funnel:

 

Step One: Lead Generation

The most crucial step to creating a high-converting email funnel includes your brand awareness and lead generation. Next, you need to create an acquisition process that draws in your target audience. This consists of an opt-in form and incentive to get their information and start them down the email funnel. Once they are opt-in, they can then be segmented as a new subscriber and receive welcome content and other further information.

 

Step Two: Nurture Content

The next step is to further build their interest with lead nurturing content. Content that teaches them about the products or services and has less to do with promotions. Lead nurturing is about building a stronger relationship with your customers to keep them around long-term. It allows you to learn your audience better and form a deeper connection to craft engaging content and leads to more action.

 

Step Three: Content Persuasion

Once strong relationships are built with your readers, you want to persuade them further to make a certain decision. This is where the promotional content begins to flow or stream into your sequences to convince your readers to make a purchase and become loyal customers. Be sure you always include an easy and obvious call-to-action, so your audience knows what to do. Your click-through rate depends on it.

 

Step Four: Engage and Follow Up

Nurturing your leads never stops. The step keeps going as is required to keep their interest and see more conversions. Even after your readers purchase, you want to follow up with them and keep them engaged. Send thank you emails and invite them to other groups or platforms that teach them how to use your products or services even better. The more places and ways you can keep your audience engaged, the better and fewer chances for them to unsubscribe or become disinterested.

HBA Funnel Builder…

Following these steps ensures you have everything you need to create high-converting email funnels. A great marketing strategy to learn to get the highest return on your investment that costs little to nothing to get started.

 

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How to Repurpose Your Influencer Marketing Content

When you work hard paying for and contracting with an influencer to create content for you and market your services and offers, it would be a shame not to get all you can out. However, the best way to get the most out of any content you create is to repurpose it into new forms and types.

 

Testimonials

 

When you collect a testimonial, you can use it within other content that you create, and you can also grab testimonials out of separate content. For example, if you contract with an influencer to review a product and their review is positive, you can add that review to your testimonial page. You can even change the format of it by transcribing video or turning text-based content into memes or videos.

 

E-mail or Newsletter Campaigns

 

Any content you create for your newsletters and campaigns that can be reused in other areas is a game to repurpose too. You can take parts of your newsletter or campaign and add that content into something else. For example, you can add a how-to video to your newsletter by transcribing it and linking to it. You can also grab an e-mail you created and turn it into a video.

 

Guest or Blog Posts

 

One of the most adaptable and useful types of content is your guest or blog post content. If you accept guest posts, you can use that guest post in other ways if your contract says so, such as sending it in your newsletter, adding it to a book, or making it part of your membership site.

 

Live Events

 

Live events are always great fodder for more content creation. You can capture video testimonials at the live events, transcribe them for your website testimonial page or use the info to produce a new blog post idea. Set up an event hashtag to help organize all the content you can use later.

 

Social Media Ads

 

When you create an advertisement for social media, it can be used elsewhere as free content and information to your audience. The ad is good on its own, but there is no reason to keep that content in the advertisement. Instead, spread it around to your blog, to your website, to your videos, and more.

 

Video

 

All videos can be repurposed and used again. For example, you can reorganize the footage you shot, or you can transcribe it and manipulate it in other places such as your blog, within a book, or as part of a webinar.

How to Easily Crank out Content Daily

Remember that you can also repurpose content you created for YouTube to put on other platforms too. You don’t have to use the content you make only on one platform; you can tweak it and use it wherever you want to as long as it does not go against your agreements with other collaborators.

 

 

 

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Powerup Your Influencer Marketing Campaign

Influencer marketing is not really new. People have been doing it for centuries. A popular person who inspires others presents a product or service to their followers in a good light, and boom, sales take off.

 

You really don’t need to work with the biggest names in the industry to make your mark. You can work with small influencers or big ones, but the main characteristics that spell success are personality, authenticity, and offering value. So if you really want to power up your influencer marketing campaigns, take note of these tips.

 

Add Your Own Personality

 

Remember that your brand has a personality too. Be sure to include that information about your brand voice and personality in all branding information you provide to each influencer who will work with you. When they understand who your brand is and who you are, they’re more likely to want to work with you. Likewise, encourage any influencer working with you to add in their own personality to promotions too.

 

Use and Study Your Competition

 

Look at your competition posting and read the comments to see what their customers are missing or liking. Then, find the content with the most engagement and figure out why their audience enjoys it so much. Then, take that information and find ways to add your own personality to it.

 

Look Out for New Platforms, Tools, and Social Media Channels

 

Part of running a successful business requires keeping up with industry standards. For influencer marketing, this also means being aware of all the technology, platforms, and channels that may appear. For example, TikTok was hardly used last year and is now about to take over YouTube and Instagram in top social media platforms used by brands and influencers.

 

Strive for Authenticity

 

Use stories, live videos, or even podcasts to share your content in different ways while also striving for authenticity. To be authentic, strive to be who you are, warts and all. If you ask that of all influencers you work with, you’ll end up a lot happier because it’s just easier to be who you are naturally than to fake it. Whether it’s you or someone you hire, you want genuineness to shine.

 

Know What’s Hot

 

Right now, for example, short-form videos are really hitting their will on YouTube and other video platforms. Because it’s working, you need to do it too, but always check your metrics. Do what’s hot but check the numbers to make sure it’s really delivering what you hope it will.

Why You Need To Mail Your List Regularly

Keeping track of trends is essential for any business owner, but if you’re working in a digital environment, what’s trending yesterday may be old news today. So it would help if you kept your ear to the ground in your niche and community to stay abreast of what is working now. It might be different than you think.

 

 

 

 

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Six Instagram Influencer Marketing Tips

Nearly 90% of influencer marketing campaigns in 2020 were done using Instagram. Making it by far the most popular platform to utilize if you want to get the most out of your influencer marketing campaign as well.

 

Enhance your Instagram influencer marketing campaign with the following six tips:

 

Use The Instagram Business Profile

 

Set up your Instagram account using the business profile option. You want to start correctly on this platform because you will unlock many useful tools with the business platform. In addition, it is free of charge to you.

 

Take Advantage of Instagram Insights

 

There are tons of info available to you within Instagram insights. Of course, if you have an audience, you can learn a lot, but you can also ask the influencers that you work with to give you the information about their audience with insights to help you know if their audience is right or not for the promotion.

 

Develop Branded Hashtags

 

Don’t just pick any hashtag. Take your time figuring out the right hashtags based on the intention of your audience and what they want and need. Keep the hashtags short and sweet. Consider pulling on their emotional strings within the hashtag.

 

Encourage User-Generated Content

 

You want to create buzz for your brand by encouraging your fans and audience to talk about your brand. But you have to give them a reason to do that by hosting contests, collaborating with other influencers, and rewarding participation somehow. Ask the right questions of your audience, and you’ll get the ball rolling fast.

 

Post Daily and Often to Instagram Stories

 

Once you start your own Instagram page, you’ll want to share often by posting every single day at least once a day to your stories and your page. However, you do want to publish with intention. So consider what you wish the action for your audience to be as you make your plans.

 

Don’t Only Use Videos and Posts

 

When you post, you’ll want to use many different types of content, from videos to text, using many kinds of multimedia. Include posts, questions, polls, testimonials, behind-the-scenes action, and more. Then, mix it up to stay on brand by remembering your brand story and your intent with each publication.

 

Do Meaningful Giveaways

 

When you decide to do a giveaway, don’t just pick anything. Instead, make it really special by giving away something of enormous value to any of your customers and clients.

 

Running an influencer marketing campaign using Instagram stars is an excellent way to get the word out about your offers. You don’t need high popularity on Instagram to get an influencer to work with you. You just need to have a product or service that your and their audience wants to use to get started.

 

 

Why Influencer Marketing Works

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Influencer Marketing Software Platforms to Utilize

You may feel slightly overwhelmed about finding the right influencers. After all, there are many blogs, vlogs, and channels, and platforms out there to search. But have no fear. You don’t have to search through the platforms on your own to find the right influencer, and you can instead use one or more of these options to help you find the right influencer for your business:

 

  1. Upfluence.com – This platform offers many tools for you to use to find and run profitable influencer campaigns. They keep track of each influencer you work with, manage payments, and even offer many tools for helping you measure campaign results. You can search for and work with many influencers using this tool with ease.

 

  1. Grin.co – This influencer marketing platform is built for e-commerce sites and offers search, discovery, relationship management, campaign management, and more through their platform. If you care about building relationships with your influencers in a trusting and authentic way, Grin.co will help.

 

  1. Influencity.com – This software is focused on managing many influencers for your marketing campaigns. They have a list of over 75 million influencers in all genres, and they are updating their database every single day. In addition, they offer a full CRM, content management, and more.

 

  1. Izea.com – If you want to do sponsorship marketing, this platform will work for you. You can contact marketers who wish to promote your offers for income. Just create a profile page today to find out how it all works.

 

  1. Linqia.com – Go to the next level with this influencer marketing software. You can run campaigns, communicate with influencers, compensate them, and so much more using this software.

 

  1. Theshelf.com – This software helps match social influencers with brands who want to collaborate on promotions. This is more useful for vloggers than bloggers who have a large audience.

 

  1. Awario.com – This tool is useful to help you find influencers who are already talking about you, your competitors, or a generic search term you choose. You can locate opportunities that already exist and put your products right in front of them.

 

  1. BuzzSumo.com – This software is top of the line for influencer locating, managing campaigns, and more. Whether you need content curation, a competitor analysis, or more, you can have it here.

 

  1. HypeAuditor.com – This is one of the better tools to find the influencers you need to run campaigns. Plus, there are many features that other options don’t have. For example, it’s a super-powered AI Instagram authenticity checker and more.

 

  1. NinjaOutreach.com – This blogger outreach software can help you grow your business online by allowing you to prospect, build relationships, analyze, and track metrics and watch campaigns too.

Sales Automation Tools and Tips

Before you start looking for the right influencers, set up a checklist with the desired criteria for the influencers to meet before using them, that way, you know what you want before you start looking.

 

 

 

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Seven Common Influencer Marketing Problems and How to Avoid Them

If you want to work with influencers to market your goods and services, you must be super familiar and aware of the rules, laws, and regulations surrounding this marketing method. You don’t need to reinvent the wheel, someone else has already invented it, and it works great. All you need to do is get familiar with what the ins and outs are.

 

Here are the seven most common influencer marketing mistakes to avoid and what you should do to prevent them:

 

Not Understanding Your Target Audience

 

This leads to picking the wrong influencer, and choosing the wrong platform and social media channels.

 

Not Providing Enough Resources and Information

 

Don’t expect the influencer to do the job without the proper information. While they are great at what they do, they need solid information from you first to understand the expectations and goals for your business.

 

Remember, they are influencers because they marketed themselves as the product. Therefore, they don’t know anything about your business and what content needs to be created to get the conversions you are hoping for.

 

Thinking Too Short-Term

 

It takes work to find the right influencer and even more time to keep them accountable. Due to this, you should always think about forming long-term partnerships with your influencer. Over time, they can become even more of an asset as they become experts on your brand, products, or services. When you show influencers you truly mean business and value them as humans, they are more like to stay accountable and meet all your marketing requirements.

 

Prioritizing Conversions Over Quality Content

 

While conversions are what you want, you can’t expect that without creating good content. The right content and the influencer that actually fits well with that content make the engagement rate you need to be successful with the campaign.

 

Not Calculating and Keeping Track of Your ROI

what is return on investment

Return of investment can be tracked and should be during the entire campaign and from the very start. While it is not as easy to determine, like regular social media ads or other similar online marketing, it can be done.

Focusing Only on Vanity Metrics

 

When you only think about how many people are following someone rather than their level of engagement, it’s easy to get tricked into working with them without realizing it. Pay close attention to all the metrics that matter.

 

Ignoring Federal Trade Commission Guidelines

 

Ignoring the law is not the best way to ensure that you get what you want. Familiarize yourself with these guidelines and stick to them no matter what you feel about them.

 

There are legal requirements to follow before you can safely post influencer content. First, you must legally disclose whether or not a post is sponsored, for example, and whether or not links are monetized in order to keep consumers aware.

 

Ensure you read the information provided by the FTC guidelines and get to know them so that you don’t make these types of legal mistakes. Otherwise, working with influencers is a very profitable joy that you won’t regret doing.

 

 

 

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Seven Influencer Marketing Campaign Types to Know About

When it comes to influencer campaigns, there are several types that you need to know about. Most people do a combination of these in order to help get the word out about their products and services. Mix and match as needed to develop a fun and effective influencer marketing campaign that works for your needs and the influencer’s needs.

 

The following are seven popular influencer marketing campaign types to learn:

 

  • Sponsored Content – With sponsored content, you simply pay the influencer to create a post, a video, or both that works to promote your product or service. The influencer will reveal to your audience up front that it’s a sponsored post. Depending on the rest of the deal, you can get a sponsored post starting at about 50 bucks and on up.

 

  • Reviews – One way to have an influencer recommend your product is by asking them to do an honest assessment of it. At the same time, they will provide an honest review. You usually pay a set fee for the review and offer a percentage of sales for their unique link.

 

  • Giveaways – You can also give the influencer a free product to give away to their audience as a way to boost your own sales. Usually, they’ll provide a review plus do the giveaway and have a link to those who want to buy.

 

  • Guest Blogs or Collaborations – Working with several influencers or doing a guest blog on an influencer’s website or channel, if you’re also a vlogger or blogger, is also a great way to use an influencer’s audience versa.

 

  • Platform Takeovers – Some people give the influencer the ability to take over their own platform to get the word out.

 

  • Product Seeding – Having an influencer simply wear your t-shirt, use your product, or otherwise show themselves using it without talking about it is product seeding. Again, you’re most familiar with this happening in tv shows.

The Keys to A Successful Influencer Marketing Budget

  • Ambassadors and Affiliates – Working with influencers as ambassadors and affiliates is a great way to work with them, too, because you won’t have to pay them until they make a sale with this method.

 

There are a variety of types of influencer marketing campaigns. The above are some ideas to try for helping you get the word out about your products and services.

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How to Create an Influencer Contract or Agreement

Developing your influencer contracts isn’t as hard as most people make it. The truth is that it’s always a good idea to get a lawyer to help you create your contracts but signing a document that you create is also acceptable in a court of law.

 

The following are the basic requirements for any social media influencer contract:

 

  • Parties To the Agreement – Include the legal names of the people subject to the contract terms, including their business name and entity type and address and contact information.

 

  • Terms Of the Agreement – One way to put all the terms you’ve agreed to in the contract is to just list out by number each person’s responsibilities in order of importance.

 

  • Timeline Of the Campaign – Dates and the timeline are imperative inclusions into any contract if you want it to be enforceable.

How to Search and Vet Potential Influencers

  • Content Creation Expectations – Be very specific about what you’re expecting the influencer to create for your payment.

 

  • Compensation Amounts – Describe not only how much but what signals the payment to take place and how it’ll be done. For example, you might want to pay them half up front, half after the campaign, or some other schedule.

 

  • Advertiser Policies – Always include any policies that you want to have, such as not including bad language, grammar, and punctuation, as Facebook’s Advertising policy states.

 

  • Confidentiality Agreements – If you have one, put it in the contract and be very specific.

 

  • Non-Disclosure or Exclusivity Agreements – If there is something you don’t want to be disclosed, such as the private marketing stats you provided to them, make sure it’s in the contract. Likewise, if you don’t want the influencer recommending your competition, make sure to say so.

 

  • Breach of Contract Clause – What happens if either party breaches the contract? If you describe what should happen now, it’ll make it easier should something go wrong.

 

  • Governing Law – Always include which state, city, and county (or country) law’s will be the guiding force of this agreement should there be a disagreement.

 

  • Signatures of All Parties – Don’t forget to get it signed. It doesn’t have to be notarized, but this can help. Using software to sign is also helpful.

 

Lawyers aren’t required to make contract legal, but they are required to know what you are permitted to put in the contract as you cannot contract illegal things. If you write an agreement on a napkin and sign it, it’s legal as long as the items put in the contract are also permitted. A self-designed contract is better than no contract, but it is advisable to seek help from an attorney or paralegal to perfect your arrangements.

 

 

 

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Important Questions to Ask Before You Work with An Influencer

The following are important questions to ask your potential influencers and key information they should provide back to ensure you pick the right influencer for your campaign:

 

  • Who Is Your Target Audience? – Ask them if they have an audience persona created or if they can provide audience demographics so you can be sure their audience really will want what you have.

 

  • How Does Your Target Audience Algin with My Brand and Message? – You need your own brand message and reason for existing, and it should align in some way with the influencers you choose to work with. Let them explain how they align.

 

  • What Type of Content Do You Produce? – It will help you to know the type of content they can produce to start with. For example, some influencers do life-like vlogs and don’t do scripted commercials or advertorials. Work with influencers who give you what you need but be open to new ideas.

 

  • How Often Do You Publish Content? – Knowing their production schedule can help you ensure that your campaign is launched at the right time.

 

  • What Is Your Engagement Like? – They should tell you about some actual numbers regarding their engagement but understand if you choose to work with new influencers (which works great, by the way), they may not understand yet, but you can show them.

 

  • Have You Ever Worked with My Competitors Before? If so, Why and Why Do You Want to Work with Us Now? – This can help you ensure that they’re going to be upfront and honest with their audience about their recommendations.

 

  • Have You Worked with Similar Brands Before? How Successful Were You? – Getting these stats will really help you project the type of response they might get for your campaign.

 

  • How Often Do You Share Sponsored Content or Affiliate Links? – You want to ensure they have a good ratio of information and sponsored content or affiliate content. This will help you determine if they have staying power.

 

  • What Are Your Overall Expectations for Partnering with a Brand? – You want to know from them what they are expecting to gain from this too.

 

  • What Are Your Thoughts About Exclusive Brand Partnerships? – If you want them to work with you exclusively and not another brand that competes with you, this is good information to know.

 

  • What Is Your Content Creation Process? – Understanding their process can help you understand how you’ll work with them, including timelines and other info.

How to Easily Crank out Content Daily

  • Do You Want to Work with Us to Create the Content and Share Before Posting or Be on Your Own? – How autonomous will they want to be, and are you okay with this method? Of course, you can’t make them work how you want to work, but you can judge whether you can work together or not.

 

  • What Are Your Fees and Other Compensation Needs? – Try to get them to give you a fee schedule instead of telling them what you’ll pay. Not only will they feel more in control, but it’ll make working together easier.

 

  • What Sort of Timeline Do You Need to Get to Publishing? – Knowing the timeline will help you get your information to them promptly.

 

Use these questions to figure out whether you can work with the influencer in a seamless way that matches your own needs and includes their needs. You’ll be very glad you took the time.

 

 

 

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Six Steps to the Influencer Outreach Process

In order to find the perfect influencers for your campaigns, it’s important to go through an outreach process that ensures you find just the right people. After all, if you do this with a plan in mind and seriously check your information and data for accuracy, you can practically guarantee that you’ll be successful. Truly, you’re not even taking that much of a risk when you do this work to get it right.

 

Step #1: Create an Influencer List

Define Your Influencer Marketing Goals

Form a list of the influencers you would like to work with the most. The bigger the list at this point, the better. Shoot for locating at least 20 to 30 potential influencers per platform. Focus on one platform at a time to streamline this process.

 

Step #2: Review Their Profiles

 

Find the information required to make decisions before reaching out to the influencer. Find their social media handles and business credentials. Many influencers include links and special e-mails for business inquiries. Avoid using their personal e-mail or profile when contacting them. Instead, follow their accounts and actually view their profiles and content for a period of time before reaching out.

 

Step #3: Develop a Brief Project Goal

 

Determine why you want to work with an influencer at all. What is your goal? Do you want to boost traffic? If so, how is working with them going to do that? Do you want to make sales? How will this influencer help you make more sales? Figure out the mechanism to reach the goal you’ve set by setting SMART goals to ensure that you have a plan going forward.

 

Step #4: Pick Your Medium

 

You may need to be flexible and communicate with each influencer in the way that they desire to. For example, they may choose to use e-mail, direct message, management contact, video chat, phone call, mail merge apps, sponsored product packages, or something else. Typically, the influencer will have guidelines on their business page about what they need from you. If not, choose what you want to present to them and how.

 

Step #5: Create and Personalize Your Message

 

Be specific, clear, and direct about your goals, what your products or services are and how you’re going to work with them on this project if they choose to work with you. Always make sure that you include follow-up information and server times that will work for you to get the collaboration started faster. Be flexible but only within the guidelines you’ve already set for yourself and your campaign’s time limit and deadlines.

 

Step #6: Edit and Review

 

Always edit and review everything before sending it on to a potential influencer. The clearer you are, the easier it’s going to be to work together. You want to be professional as possible when you reach out to them. The higher quality your reach out is, the higher quality they’re going to expect from themselves as they create your campaign.

 

Once you reach out, make sure you record how and when you reached out to them so that you can follow up quickly when needed. The more records you keep, the easier it’s going to be each time you set up a campaign.