social engagement Archives

Facebook still reigns supreme when choosing a social media platform to market and engage your target audience as a business. It has been reported that just this year alone, roughly 1.9 billion users log into their Facebook accounts each day.

To take those stats even further, Facebook users stay on the platform for nearly two and a half hours every single day. Even YouTube and Instagram can’t compete with these numbers, and with its launch of Facebook Stories, it’s planning to stay on top.

3 reasons your business needs Facebook, and its stories feature:

To Create Exclusive and Time Sensitive Material

Time-sensitive material inspires your viewers to act due to the fear of missing out. If you’ve otherwise engaged them and impressed them up until you made your offer, a time-sensitive offer evokes what markers call FOMO, fear of missing out. As a result, it’s a powerful way to get your audience to act.

Most social media allow brands and individuals to create specific time-sensitive content such as a webinar, event, or other content that will not be useful after the time specified. However, the ephemeral content offerings perform well if thought out and created purposefully.

To Focus on Improved Customer Engagement

Engagement, that elusive back and forth communication between you and your ideal target customer, is one of the most important ways to use social media to communicate with your audience. Creating engaging stories takes thought and consideration and an understanding of who your audience is, what they want, and what they really need.

You can humanize your company in ways you may not have previously thought by creating in-the-moment content that thrills your audience but is not available to them at a later date in the same form. Creating this type of content, because it’s usually spur-of-the-moment stuff, usually takes less time too.

To Increase Brand Visibility and Awareness

The truth of the matter is, everyone including big brands, uses social media stories to stand out and gain visibility. If you’re not doing it, you won’t be found as easily, so you may as well use the stories as intended.

Start brainstorming the types of content you can create that is short-lived, or ephemeral as they like to call it, so that you can connect on a new level with your audience while encouraging the audience to take the next step and buy something from you in a way that feels natural and wholistic to your audience.

Building your Audience with Facebook

These three powerful reasons work together to provide major benefits to the success of your business. Getting your customers engaged, developing new and unique content, and making sure your brand is still visible against others on Facebook makes their story feature a must-have tool to use.

When you decide to work with influencers, you must take the time to figure out exactly what your goal is for the campaign and then find the right people to promote your brand in the process. If you don’t plan, you will not succeed in the way that you desire. Planning may seem to take time, but the truth is, it saves both time and money by ensuring you work with the right folks.

The following are some common ways to vet or verify your influencers before you let them sign a contract:

Study Their Audience and Engagement

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Look for authentic content and how their audience interacts with them. Take notice of any spam-like comments. While it’s not a solid indicator, too many of them can tell you that their accounts may be bought followers or likes. Meaning their engagement rate and numbers are not accurate or true. Look for consistent content across promotions and posts to ensure they have positive audience engagement.

Look for Other Brand Partnerships or Collaborations

It helps to find influencers who have already worked with other brands. The main reason is that you can note whether or not they’re getting a good response from the sponsorships or not. One way to tell is whether the company asked them to sponsor another post or do another video or not. Bigger brands aren’t going to work more than once with most influencers during their campaigns, so if they work with them again, that’s a great sign.

Ask for Their Honest Opinion about Your Brand

It’s best to get honest feedback about your brand instead of expecting every influencer to say what you want them to say about your product. Giving honest feedback and a real review is much more valuable to your customers and you. In addition, if you’re listening, you will be able to use the info given to improve your offers.

Create Strict and Clear Influencer Criteria and Goals

Most influencers love having a goal put before them to meet in terms of the metrics you’re hoping for with the campaign. If they understand what you’re shooting for, and they are professionals, they’ll tell you if they think it’s possible or not. You can always adjust your expectations if you’re working with a professional who tells the truth.

Searching for and vetting potential influencers is very important for your success. Not only will you end up creating a better campaign that you’re proud of, but you’ll also experience more success meeting your goals and objectives because you do the work to make sure your actions will impact your results as you desire