What’s Your Business Type?

 

Do you have a store where people purchase products, or do you offer a service like coaching?

Maybe you offer courses and classes, or you provide customer support or something else entirely? Whatever you offer, how you have structured your business is vital to determine before you start your automation plans.

3 step plan

If you have an online store that people come to in order to purchase products from you, the way you automate and run your business will be very different from the way someone who offers courses or one-on-one personal services does.

 

So, consider what your business type is.

 

Online Store

 

If you sell any type of product, whether it’s physical or digital, with a shopping cart, you have an online store. You may be selling books, content, and even courses if you’re selling them as a product without your extra coaching and input. Essentially if you sell anything online in a shopping cart, you have an online store and can use a lot of automation tips for online stores.

 

Virtual Services

 

If you sell any type of service, administrative, one-on-one coaching, and so forth that you perform at a distance, using your website as your storefront, you are a service-based business. As a service-based business, you’ll organize your business and market yourself differently from an online store where you don’t speak to the customers directly yourself and sell products directly.

 

Virtual Support and Consulting

 

You may also offer only virtual support and consulting without offering direct service. For example, you may coach your clients to create a sales page, set up a freebie, set up a discovery call, but you don’t do it yourself, you simply advise them on what to do, and the client with their team does it. This is an entirely different business structure than a business that does the services directly or delivers the product directly.

 

Virtual Training

 

If you offer classes and “how-to” information to your customers via courses, classes, and content, you have a business that provides classes either self-paced or teacher-led this is a training business. A training business sometimes needs more personal input and engagement than a storefront that just sells the complete self-paced course.

 

There are numerous opportunities for automation in each of these business structures. But first, you need to write it down. What does the composition of your business look like? What do you do for customers and clients, and how do you do it? Is it hands-off or hands-on, or a combination of both? The more you can document how your business works, the easier it will be to find ways to automate and outsource.

 

The Fundamental Parts of Your Small Business

 

The first thing to think about when you seek to make your days more manageable and more effective is the parts of your small business. What parts of your business are essential to your success? For each business, you’ll need to look at your own situation to determine it, but this can get you started.

 

  • Human Resources – If you hire or contract out to others, you’ll need to concern yourself with setting up, organizing, and managing all your HR. Having some knowledge of this even if you think you’re going to do everything yourself is essential because you should not do it all yourself, and there are laws to consider.

 

  • Accounting and Finance – Every business must figure out how they plan to keep track of income and expenses and set up benchmarks for planning purposes. There is a lot you can automate in this area too.

 

  • Marketing and Advertising – No business can exist if they don’t get the word out about their solutions.

 

  • Production – If you have a product, whether physical or digital, the product has to be produced somehow. Much of production can be automated depending on the type of products you have.

 

  • Information Technology – Most small businesses today do have to deal with technology in some way, which means you need to have a general understanding of the technology available in your industry to help you manage and do your business.

 

  • Operations – The inner workings of your business are ripe for automation. It doesn’t matter if you sell products, manufacture products, or perform services, someone has to be in control of this work, and that’s typically the small business owner because they don’t typically hire managers, but you can.

 

  • Customer Service – Even if you only serve five customers a year, you need to focus on customer care in order to keep your customers happy. A lot of this process can be automated too.

 

  • Purchasing – This is a department that will often fall to the owner of a small business but exists as a separate department in a large business. In this department, you’ll want to figure out what the business needs, how much, when, and negotiate better prices, and so forth.

 

  • Legal Department – This is one of the first areas to go for a small self-owned business, but it is still important to acknowledge this area. You always want to make sure what you do is legal and follows the laws.

 

  • Business Development and Growth – This includes sales, marketing, project management, product management, and more. If you focus on business development, you’ll focus on how you can use what you have to expand your audience and make more money.

 

While in general, all businesses share the same fundamental parts, some businesses, especially home solopreneurs, may place importance on different parts depending on their goals. But these potential fundamental parts of your small business bare considering so that you can create a solid automation plan.

 

 

 

Business Plan Resources You Can Use

You don’t have to reinvent the wheel to create your business plan. There are numerous resources you can use to help you. Use this list to find resources to use to help you create the best and most functional business plan possible.

 

The more you work on this, the more likely you are to be successful. But don’t forget, set a deadline for yourself so that you finish your business plan so that you can get started living the life you dreamed you’d have as soon as possible.

 

  • Small Business Administration – [https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan] In the USA, you can use information from the SBA to help you create your business plan. They have a lot of precious information on their website and in their offices across the country, and most of it is free or low cost.

 

  • Business Plan Software – There are numerous choices, such as bplans.com, liveplan.com, and others. They’re all pretty much the same, so you can choose based on what you need.

 

  • Business Plan Templates – You can find them right inside your MS Office templates and free online. Whatever you do when you do use a template, don’t copy someone else’s information. Make sure you add your own information so you don’t make a mistake. Just use the template for layout purposes.

 

  • A Business Plan Outline – Once you decide the type of plan you want to create, make your own outline, so you don’t forget to add any information. It does help to have the basic structure laid out, so all you do is fill in your own information.

 

  • An Accountant or Other Professional Expert – CPAs, Enrolled Agents (EAs), and some bookkeepers who specialize in a business start-up are professionals you want to have on hand to help you with the financial aspects of your business plan. Plus, they can help you with tax planning. Every small business owner should visit a tax planner before they start their business.

 

  • A Mentor, Coach, or Consultant – There are people who are willing to assist you for free or for payment, depending on your situation. Try going to a local SCORE.org office to get some help with your business plan. You can also find a coach or consultant online. Ask your colleagues for referrals.

 

  • Find an Incubator – Almost every local city with a college or university has a small business incubator that is willing to help. Check out your local coworking spaces for more information about this. They can help guide you through your research and business plan creation.

 

Finally, you can also hire someone to create your business plan for you, but this can be expensive. It depends on your situation whether you do it alone, go the volunteer route, or hire someone. The main thing is to learn as much as you can about creating a business plan, read other people’s plans, and then get yours started and done.

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Are You Being Realistic About Your Goals?

People often struggle in both life and business with the process of goal-setting—more than likely, you’ve read a lot about creating SMART goals. SMART is an acronym for: specific, measurable, attainable, realistic, and timely. Being realistic is one of the criteria for setting goals that will serve you, but the truth is, the rest of the acronym helps ensure that your goals are realistic.

 

It’s fun to fantasize about starting a business, and it’s not uncommon to imagine becoming a millionaire or making a high six-figure salary while sitting on the beach. The problem with this is that it’s just not that realistic. It’s not to say that no one has ever done it, but more than likely, they already had tons of resources like money and contacts that allowed them to simply delegate while they’re lying on the beach.

 

This is not an uncommon happening. Even the neighborhood dog walker probably had high hopes for how much money they can earn. When you come up with a figure or a measure for your goal to track, you want the number to be realistic and not just pulled out of thin air.

 

For example, let’s say that you are a virtual assistant. You plan to work as a VA full time. At first glance, you may think that means you can bill at least 40 hours a week. We often choose 40 hours because that’s what we’re used to in terms of work. However, it’s not really that realistic. There are other things you need to do for your business aside from the direct and billable work you’re going to do for them.

 

To be super accurate and realistic about how much you can earn, you need to figure out the order of operations at your VA business. What will you do all day? More than likely, once you figure out, you’ll realize you can work four or five hours a day that is billable, and the rest of the time, you’ll need to work on marketing and other aspects of your business.

 

After you’ve organized your day, you accept that you have five hours a day, Monday – Friday, that can be considered billable hours. That means you have that much time to work directly for a client that you can bill them for the time. How much money will you earn with that criteria at the rate you planned to charge? If you only charge $20 per hour, you’ll only make $500 a week before taxes or expenses. Is that enough?

 

You can raise your rates, or you can find other ways to earn more money, such as by going to a flat fee per service and finding people to outsource to or by hiring a full-time employee to help. Perhaps you can automate a lot more than you have so far to free up more billable hours. Maybe you develop an app that does what you would do automatically that you sell to your audience or that you use to serve your audience.

 

The main thing is that you should not leave these numbers to chance. Design your entire day and figure out what is realistic for your goals in each case. Don’t just pull a number out of the air. Think about the number and how it can happen or not happen before you put it in writing.

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Describe Your Ideal Customer or Client: Create a Customer Avatar

One of the parts of your business plan that is essential is to describe your ideal customer or client. As you get to know your customers, you’ll find answers to questions such as: Who are they? Where do they hang out? What do they want? What do they need? What are their pain points? What keeps them up at night. Where do they get their information?

 

One practice that has become popular due to the fact that it works is to create a customer avatar from the information you collect that best describes your ideal customer. When you first begin, you’re going to create one avatar that best describes your most ideal customer. You’ll use that information to inform all the products that you create.

 

A customer avatar is simply one document that succinctly describes who your customer is, how they live their lives, and what they want and need in terms of your expertise.

 

The information you need to complete a customer avatar is as follows:

 

  • List Places Your Customers Get Their Information – Make a list of websites, journals, magazines, blogs, newspapers, books, and so forth that comprise where your ideal customer likes to get their information. These are all excellent options for networking and advertising.

 

  • List Your Ideal Customer’s Goals – Make a list of your customers’ goals for the solution you are trying to sell to them. The goals have to be in line with your expertise and your offers. For example, if you’re a Keto Coach, their goals will be about succeeding on a Keto way of life.

 

  • List Your Ideal Customer’s Values and Principles – Most people make decisions based on their morals, values, and principles. It’s the way they judge if something is true or not. The more you can relate to these values and principles with your words and actions, the better.

 

  • Describe Your Ideal Customer’s Demographics – Demographic information includes things like age, race, income, education, and so forth. Include everything relevant that will help you with targeting ads and content.

 

  • List Your Ideal Customer’s Pain Points or Challenges – As it relates to your experience and offering, list their pain points and challenges. What wakes your customers up at night? If you’re a Keto Coach, maybe your customers have diabetes, but maybe they just want to lose weight. You may have more than one ideal customer, too, but you should differentiate them so you can laser target the information you provide.

 

  • List Any Objections Your Customer Might Have at The Point of Purchase – Take the time to go through and make a list of each objection your customer may have based on who they are. When you list the objections, find facts and information that can overcome the objection.

 

You’re going to have to ask and answer numerous questions to fully gather all the information you need to create a well thought out and effective customer avatar. Once you do that, you should give your ideal customer a true persona and name. You can draw a picture of them, or you can cut out pictures from a magazine or use clips online to build your customer avatar. It’s up to you, but you want the avatar document to be as specific as possible. Once you start your business and start to collect more data information, you’ll be able to create more avatars based on their buying journey.

 

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How Will You Find Your Customers and Clients?

 

As you research your customers, you’re going to figure out where they like to hang out, what keeps them awake and worried, and more. It might help you to know some of the processes of finding your customers and clients as you move forward with creating your business plan.

 

  • Create Products and Services They Need and Want – Before you design any products or services, you need to know who it’s for, why they need it, and how they can afford to pay for it. When providing your audience what they want, it will sell itself.

 

  • Know Where Your Customers Hang Out – The reason you need to know where they like to go for fun and work is that you can then go there too. You can run ads where they are, and you can network with them and speak at their events. The more you are around your customer, the more you’ll appeal to them.

 

  • Know Where Your Customers Like to Get Information – Which magazines, publications, and shows do your customers like to find out the facts of something? Wherever they go is where you need to go as well. Again, you can pay for ads that they’ll see where they go. You can sponsor events. Speak at events and more to get to know them better.

 

  • Optimize Your Website – Learn about search engine optimization or hire someone to build your website in a professional way that helps bring people to your marketing funnel so that you can get more customers.

 

  • Be Present on Social Media – Expanding your branding by using social media platforms is important and a good boost to your website SEO. It provides backlinks and an opportunity for you to network with and get to know your customers better.

 

  • Network and Get Referrals – Online and offline spend time wherever your audience spends time. Try to stand out, so they notice you but don’t be a salesperson at the wrong time. Give them the information but do it professionally, focusing on providing value to your customers.

 

  • Partner with Complementary Business Owners – One great thing about networking and studying your competition is you will meet some fantastic people who will want to work with you. You can find Joint Venture partners even who are your competition to work together to serve the customers better.

 

  • Form Strategic Alliances – Another way to expand your reach is to join forces with others, including your competition or anyone in your industry, to raise money for a cause you all care about.

 

  • Study Your Competitors – Always study your competition so that you can learn what they’re doing right, what they’re doing wrong, and also notice the gaps in their coverage. The gaps are where you may find the sweet spot.

 

  • Advertise – Once you know who your competitors are, who your audience is, where they hang out, and understand the point of your product or service, it’s time to start investing in paid advertising. You can boost your business much faster if you set up an advertising budget.

 

Use this information in your business plan when you talk about your customers. Showing that you know who they are and how to find them is an integral part of crafting your business plan. It shows that you can get your products or services in the hands of the people who need it most, which also shows that you can earn the money you want to earn that will enable you to live your best life.

 

 

 

 

 

 

Why Every Business Needs a Business Plan

It’s not that unusual for some people to start a side gig without any notion of what they’re doing, including a business plan. They just notice something they like doing and do it and start earning money. But understand that you’re much more likely to experience success if you create a business plan.

setting goal

To Show That Your Business is Possible

 

You may think you have a great idea to make widgets for the masses, but only through research can you ensure that your idea is possible. When you study all aspects of your market, you can avoid the mistake of starting a business with no chance.

 

Just because you think your idea is a good one doesn’t mean it is. You’re not your market even if you think you are. There may indeed be ten people who need your widget but are there enough people to support you as you need to be supported?

 

To Understand Your Competition

 

One really cool fact about discovering your competition is that competition proves your idea is a good one. If there are no competitors, this is not necessarily a good thing. It’s hard being the first to market with a new idea. In fact, it can be costly to be first.

 

If you study businesses, you’ll note that it’s not always the first to market that makes it. It’s often the copycats that come later that truly make it work after a known market for the product. You can use your competition to avoid mistakes as well as find your audience.

 

To Know Your Customer Better

 

When you develop your business plan, it forces you to find out not only who your exact ideal customer is, but where they are, what they need, and how you can best communicate with them about their problems.

 

When you really know who your customer is, you can create marketing and advertising content that is more effective as well as create better solutions for them too. Study the customer through their buying journey to ensure you know exactly who they are and how they make decisions.

 

To Document Your Revenue Model

 

The thing about business is that it’s supposed to earn money. Therefore, part of creating your business plan is to ensure that the business idea you are going with can possibly earn enough money for your intended lifestyle and purposes but also what type of accounting you’re going to need.

 

Most small businesses are relatively simple to set up, but you really need to understand how to keep track legally so that you don’t pay one more penny in taxes and fees than you need to. You’ll need to know how you’ll collect the money, what happens after you collect it, and follow all the rules and regulations based on the type of business entity you choose.

 

To Reduce Risk and Judge Potential Success

 

When you put everything down on paper, from how you’ll set up your bookkeeping to how you’ll process each customer’s order, it’s a lot simpler to figure out if success is possible. You’ll definitely reduce risk by setting up everything in advance of starting. When you can see how the process works, from attracting a customer to converting a customer to serving a customer, you can fix any problems before they start, ensuring your success.

 

To Develop an Operation Roadmap

 

When you create your full business plan, you will also create a how to do everything you need to run your business step by step process. For example, if you’re starting a reselling business on Poshmark.com, you’re going to need to figure out your process for purchasing, a purchase price point, a markup formula, and also cleaning, packing, photographing, and posting procedures. Everything that needs to be done needs a step by step plan written out.

 

To Reorganize During a Crisis

 

Sometimes a business plan can also help you get through a crisis. If you write your business plan right, you’ll know your break-even point, the minimal resources you need to make it work, and so forth. This information will make it simpler for you to figure out what to do if business slows due to outside reasons such as health or political turmoil. Everything is taken into consideration while developing the business plan.

 

To Develop and Document Your Marketing Plan

 

The business plan covers everything you need to do to actually do your business with your customers, including how you’ll get the word out. The marketing plan is an essential part of your business plan that will help ensure your success.

 

To Forecast Business Needs

 

As you develop your business plan, you should end up with a list of resources, staff, money, equipment, software, and so forth that you need to be successful. You’ll know exactly what you want and need and how much it’s going to cost you. Even if you note things that you cannot afford right now, you can set up a plan to get around it until you can afford it.

To Highlight New Opportunities

 

As you are creating your business plan and going through each of the steps and areas of the business plan, the brainstorming gives ideas for more products and services aligned with what you’re planning to offer. These new opportunities can help you grow your business bigger and better than you may have thought to start with.

7 Easy Steps to Start an Online Business

To Set Up Your Daily Tasks

The business plan is so robust that you can use it to set up each day full of tasks that build results. You should come up with due dates, timelines, and more with your business plan so that you can insert the tasks into your calendar.

 

Many small business owners think they don’t need a business plan because they aren’t going to borrow money from a bank. However, the business plan helps you set up your business in an organized way to work step by step on building your business.

 

 

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18 Email Marketing Mistakes to Avoid

As you get started building your email list, it’s imperative that you work to avoid the problems others have with email marketing. Email marketing is not dead. Email marketing is still “where the money is,” and there is no doubt about that. The stats are clear. Email marketing will, when done right, produce a high return on investment of 38 to 40 times what you spend.

  1. Not Spending Time Writing Better Subject Lines – Each time you create an email, make it a practice to write at least ten potential subject lines. The practice of doing that will help you create more effective subject lines improving opens and conversions.

 

  1. Avoiding Two-Way Communication from Subscribers – The days of anonymity online is over. If you’re not open about who you are and allow two-way communication in the email, your audience will not trust you.

 

  1. Focusing on Promotion Over Education – Email marketing doesn’t have to be the hard sell. Instead, it should be a gentle way of educating, informing, and engaging with your audience. When you do that, they trust you and will follow your lead.

Nothing Is Done Until You Track Your Metrics

  1. Not Creating Lead Magnets for Each Stage of The Buyer’s Journey – A generic lead magnet or freebie is not going to cut it. You need to create lead magnets that speak to your ideal customer where they are on their personal journey.

 

  1. Not Sending Useful Emails Often – Once you get someone to sign up for your list, don’t ignore them. Welcome them, educate them, inform them, and pique their curiosity about your offers with the information you offer.

 

  1. Forgetting to Include a CTA That Makes Sense – Even emails that aren’t focused on making a sale should include a CTA such as “share,” “respond,” or go read that blog post or something to direct the reader what to do next.

 

  1. Not Understanding How All Your Content Marketing Works Together – Email marketing is part of your overall content marketing strategy. The content you create in email, your blog, and elsewhere can all be repurposed and used.

 

  1. Trying to Reinvent the Wheel – There are many experts out there who have already figured out the tricks to get the most out of email marketing. Don’t think you have to do it your own way. Instead, do it the professional way by studying what industry experts do.

 

  1. Avoiding the Numbers and What They Teach You – The data you collect with analytics is imperative to the success of your business. Use that data that you can collect to get things right.

 

  1. Not Building an Email List – Some people think you don’t need email today, but you do. Email marketing is an essential component of all businesses today.

 

  1. Not Setting Then Meeting Subscriber Expectations Early – From the day someone signs up for your list, you should welcome them and let them know what to expect. When you then follow up with what you said you’d do, they start to trust you more.

 

  1. Creating Unprofessional Sloppy Messages – While you don’t have to be an English professor to craft persuasive messages, do check your spelling and your grammar to ensure that your audience understands. Ensure it also looks appealing the way you have it laid out so that it’s easier to consume.

 

  1. Being Too Much Like a Stereotypical Used Car Salesperson – While there is a time and place for the hard sell in email marketing, most of the time, you want the messages to be a lot more subtle and not harp on selling but on information instead.

 

  1. Not Using All the Tools of The Trade – Don’t try to do email marketing with your personal email or your business email platforms. Instead, use a professional platform that is set up to automate that has a good reputation.

 

  1. Forgetting That Most People Use Mobile Devices Now – Most people check email now using their smartphone, not a PC. Your messages need to be readable on a small screen, and the CTAS needs to work that way too.

 

  1. Sending Too Many Images – Images are fine but make sure you use the alt text information so that if they have a slow connection, a description shows up around what the image is that encourages them to keep reading.

 

  1. Not Setting Clear and Realistic Goals – When you start building your list, you need to know why and what you expect the results to be. If you want to get, 1000 subscribers don’t just say 1000 subscribers without setting a time limit and a method for doing it.

 

  1. Not Monetizing Your Messages – If you don’t monetize your email list, you won’t earn money from it. At least every three or four emails, send something that can earn money from your subscribers that solves a problem for them.

 

Email marketing is the most effective form of marketing ever created. No matter how big or small your business, email marketing can make all the difference. Start building your email list now because, in the future, it will pay off exponentially.

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10 Content Marketing Tips for Email Marketing Success

Email marketing is a segment of content marketing. Content marketing describes marketing that uses information and content to inform, engage, and persuade your audience to act. Content includes text, visuals, and audio information that sends a message to your audience.

email marketing

To be successful with content marketing, you’ll need to plan your marketing based on your audience’s needs and your goals for them.

 

  1. Know and Maintain a Consistent Brand Voice – If you want your audience to read and enjoy receiving email messages from you, make sure you know what your brand voice is. This includes the terms you want to use, the tone you say them in, and your values and principles.

 

  1. Create Targeted Lead Magnets – When you develop lead magnets to build your list, make sure you target each freebie toward a particular member of your audience. Casting a smaller net will result in higher conversions.

 

  1. Craft Meaningful and Persuasive Messages – Every message you send them, whether email or in your blog, or even on social media, need to be meaningful to them so that you can persuade them to act.

Tips to Develop Your Overall Content Marketing Plan

  1. Use Content to Segment Your Subscribers – The content you publish on your website and in email can be used to further segment your audience based on their behavior. The more segmented they are, the better you can communicate your value to them.

 

  1. Ask Subscribers What They Want – Send surveys and questionnaires to your list members, social followers, and blog readers to find out what they really want to know about. For example, under a blog post, you can post something like “want more content about this topic” and let them check yes or no and sign up for your list to be reminded of new content about that topic.

 

  1. Encourage Subscribers to Share Your Messages – Even when you send an email, with the exception of private information, you should encourage the recipients to share with their friends.

 

  1. Conduct A B Testing Regularly – You don’t know for sure if the content is doing what you want it to do unless you test it. Try changing headlines, subject lines, and subtle information to improve each interaction.

 

  1. Send Valuable Actionable Messages Often – While you do want to send valuable and actionable messages to your email list, often make sure each message really does have a reason for existing before sending.

 

  1. Focus on Audience Delight – When you focus on delighting your audience, you’re going to see a massive difference in their engagement with you. Find ways to make them say “wow” to the content you deliver to them.

 

  1. Remember the CTA – Don’t bother sending even one message without a call to action based on the reasons you are sending the message. The CTA doesn’t have to be about buying. It can be about sharing, liking, replying, and so forth too. Tell your email list member and reader what you want them to do next, and you’re going to get a lot more results.

 

Content marketing will help you improve all aspects of your marketing and advertising by helping you keep top of mind at all times. Every message you create for them needs to have a reason for being and a goal in mind. If you cannot figure out the goal, don’t create it.

 

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Steps to Develop Your Overall Content Marketing Plan

To use content marketing and especially email marketing efficiently, it’s always better to have a plan. To create and develop your content marketing plan, there are some things you need to do and know to get it right. Let’s explore the ways you can set up your content marketing plan effectively.

marketing plan

  • Set Your Goals – Before you produce one piece of content, you really do need to understand the purpose of it. Set different goals for each promotion and for your business overall to help you figure out what to publish and where.

 

  • Know Your KPIs – The key performance indicators that help determine if your actions produce the results you want need to be spelled out. For example, if you publish a sales page for your freebie, who is it for, and what data will you use to determine if it’s working or not? Be specific.

 

  • Know Your Audience – You have seen this a lot, but it cannot be stated enough. Knowing your audience isn’t a one-time research opportunity. It’s ongoing. Remember that audiences change slightly over time. You would not market today to the same demographics the way you did in the 1950s or even the 1980s.

 

  • Understand Your Competition – How and when your competition does things is just as important as what you’re doing because it can help you identify gaps in coverage. This is the only way to make sure you stand out. Know them and find ways to differentiate yourself.

Reasons to Study Your Competition Carefully

  • Know Where You Stand Now and Where You Want to Go – Studying where you are now in your goals is the best way to figure out how to get where you want to go. Use analytics to help you set the standard you want to achieve.

 

  • Determine the Best Channels to Publish Your Content – The act of creating your plans will help you figure out a lot of information like where you’re going to need content published. For example, your blog, your email, social media platforms where your audience hangs out, and maybe some industry sites where you can guest blog might work for you.

 

  • Know the Types of Content You Need to Publish – When you create a plan to publish content, you’ll be able to choose the right messages to get your point across. It also helps identify areas you can repurpose content.

 

  • Find and Earmark Resources – Planning in advance also helps you budget better and find the resources, monetary and human, that you will need to be successful.

 

  • Create a Content Calendar – Once you have figured out what you’re going to do, don’t just have it in your head. Instead, create a content calendar so that you can follow a plan that gets a little done each day.

 

  • Create and Publish the Content – Once you have the plans, start creating and publishing the content. As you move through your plan, note the results, and keep going.

 

  • Advertise and Market the Content – Publishing isn’t enough today. You also need to actively market the content you’re going to create. Share it more than once via email, your blog, social media, and so forth.

 

  • Measure the Results – Data is your friend. Use it. Use whatever analytics you have native in your email marketing software and on your website to determine if what you’re doing is working or not.

 

  • Adjust and Repeat – Once you start implementing your plan, use the metrics to help you adjust your plans. Repeat what works. Let go of what doesn’t.

 

Content marketing, whether your business is online or offline, or both, is an essential component of any marketing plan today. You’ll need content in every aspect of your business from the external obvious sales pages, blog posts, and so forth to the internal information such as email messages, social media promotions, and even internal training for employees, contractors, and affiliates, or other stakeholders.

P.S. How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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