Tag: strategy

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The Importance of Continued Learning in Life and Business

There is one thing that is certain in life, and that is change. You can always bet that something will change throughout your life, big or small. While change may be scary and uncomfortable to most, there is also a beautiful and different side. The chance to learn and gain something new, an opportunity you should always take no matter what.

 

Reasons to keep learning for a lifetime:

 

To Increase Your Confidence and Motivation

A lot of anxiety or fear stems from a lack of knowledge. If you strive to learn something new as often as possible about your niche and the world at large, you will empower yourself to do better, thus making you believe in yourself, and boosting your confidence while giving you the knowledge to be successful.

 

To Keep Up with Your Competition

Do you remember when Netflix used to mail DVDs to your house before there were streaming companies? If you don’t know, that’s okay too because Netflix did precisely what they were supposed to do to power through their industry and be the leader. Netflix saw a change in technologies and tried to understand and learn new ways to improve its business model.

 

They now lead their industry by streaming movies and television shows straight to your T.V. and skipping the mailbox altogether. They would become the next Blockbuster, whom Netflix and Redbox destroyed with their mail-in service if they didn’t. Something Blockbuster adopted a little too late and ultimately had to shut down.

 

To Fully Understand Your Potential

Learning unlocks skills and resources about yourself that you would have never discovered if you didn’t make an effort to do so in the first place.

 

To Run A Realistic and Successful Online Business

To be successful and keep up with an online business, you must continue learning new technologies, software services, and social media platforms. If not, you will undoubtedly stay behind the crowd and won’t get any foot traffic you may be used to with a brick and mortar store. Even brick and mortar stores have to keep up with social media and techniques as more and more people stay indoors or work from home.

 

To Create the Job or Life You Want

There are so many different paths, careers, or choices to make in life that it is impossible to know them all. You will discover this and unlock worlds, ideas, values, and inspiration you never knew existed when you learn—giving you the knowledge and more choices to live the way you want.

 

In the end, education, knowledge, and experiences are fun and rewarding. They, together with practice, are vital for growth, understanding, and compassion for the world. Education and learning provide no consequences if you want to accomplish your dreams and be more productive. Keep reading, experimenting, and jump out of your comfort zone to learn and gain more knowledge.

Are You Being Realistic About Your Goals?

 

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How Sleep Impacts Your Productivity

American businesses lose an estimated $60 billion of revenue yearly simply due to poor sleep. A Baltimore sleep study in 2018 found that those who received less than a whole night’s rest of 7 to 8 hours of sleep regularly had significant productivity loss.

 

Anywhere from 19 percent less for those who got five hours of sleep and up to 39 percent for those who got even less sleep – showing just how important even one to two hours of sleep can make.

 

The numbers got worse if the employee experienced insomnia, snored, or have sleep apnea. Poor sleep and other factors contributing to your health affect every part of your body and your business. It compromises your memory, decision-making and problem-solving skills, mood, performance, bone, organ health, and more.

 

Proper sleep as well as adopting a good diet and exercise routine prevents:

 

  • Burnout – Sleep deprivation is the number one cause of burnout. You must rest to expect your body to work at its best.
  • Lowering Your Life Expectancy – Being sedentary, not getting enough or getting too much sleep, and getting the wrong foods can ultimately lower life expectancy. You can significantly increase your life expectancy by fueling your body appropriately, exercising at least thirty minutes a day, and getting eight hours of uninterrupted sleep per night.
  • Memory Loss – When you get the right amount of sleep, you can improve your ability to remember things and learn. Sleeping well gives you the mental clarity to make better decisions and perform at your best.
  • Mistakes or Injuries – Sleep deprivation leads to mental and physical impairments that can cause poor decision-making and accidents that create significant consequences like lost revenue or, worse, your life.

 

Three Tips to Help You Get More Sleep:

 

  1. Exercise and Diet – As annoying as it is, always to hear this, exercise and diet are the most important if you want to get a whole night’s rest or live a healthy life. Most problems stem from a poor diet and exercise routine.
  2. Avoid Stimulants – You may be drinking too many cups of coffee in your morning, which is easily crossing over into your sleep time. Start reducing your coffee intake; no more than 2 cups a day or less.
  3. Stay Consistent – Pick a nighttime routine and set a time and stick to it. Eventually, your body acclimates, and you’ll soon want to go to bed without you even trying.

The Areas of Life You Need to Design for Success

If you want to live your most productive life, feel better about yourself, your body, mental and physical well-being, you must sleep. Your business success and health depend on it.

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6 Habits That Are Destroying Your Productivity

Are you constantly scratching your head at the end of the day, wondering why you feel like you worked so much to get nowhere? The good news is that you are not alone, but unfortunately, there is bad news too.

 

The bad news is the habits you have adopted over time are killing your productivity. It doesn’t matter how busy you are. If you are not doing the right tasks to complete the job, you will never get it done.

 

Here are six habits that are destroying your productivity that you must end today:

 

Doing Everything at The Same Time

Most tasks require your undivided attention to get done and get it done well. Stop multitasking and expecting too much from yourself at all given times. You are not productive. You are only causing unnecessary stress, confusion, and poor-quality work.

 

Avoiding Technology or Using Too Much

Are you still keeping track of your bills, inventory, and tasks on paper? That is slowing you down too. Utilize technology where appropriate but be sure not to overdo it. Technology can be great until it becomes a distraction instead.

 

Not Following A Schedule or Routine

While it can seem like a business owner waking up and going with the day’s flow would be fabulous, the truth is, it’s not great for business or productivity. Routines and schedules make your day easier and help guide you in the right direction. When you have a clear idea of your goals and what to do next, you can get it done faster and with more confidence.

 

Poor Sleep and Diet Choices

It’s not something anyone wants to hear or admit to, but your diet and exercise routine has a direct reflection on how you perform throughout your day. Your work, business, relationships, and mental state are all affected by what you do and eat, negatively and positively. You’ve already heard the common phrase “you are what you eat,” and it’s true. Too much sugar and not enough nutrients from your diet leads to mental fog, body pain, and fatigue that can negatively strain your overall performance.

 Avoid Burnout: How to Exercise and Sleep More

Poor Communication Skills

Too much back and forth and confusion takes away the time you need to get work done efficiently. Not only that, poor communication means it’s likely not getting done correctly either. You are only pushing your schedule back and getting you off the path.

 

Poor or Distracting Work Environments

Working at a coffee shop or home is a dream come true for many entrepreneurs, but they quickly learn it comes with many challenges. If you are easily distracted, your work environment needs to be completely free of distractions.

Being busy and thinking that busy means productivity is also a bad habit. That thought process must be changed. Break your bad habits now so you can work less and do more.

 

 

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Tools and Tips to Help You Automate Social Media Marketing

marketing planThis list of social media marketing automated software and tools that you can use in your small business is not complete. There are so many options today that anyone can find the right tool for themselves at the right budget. There is no reason not to use social media marketing automation because the price is very reasonable for most platforms, and the ROI is outstanding.

 

  • Hootsuite.com – Aside from all the ways you can automate social media marketing using this software, they have an exciting training program through their Hootsuite Academy, where you can learn all things marketing and even get certification. Whether you’re publishing, engaging, or monitoring, Hootsuite can help you keep it all in one place.

 

  • Loomly.com – Manage all your social media content from posts to ads in one place. Not only that, the software will give you ideas about what to post based on trending topics and related events. They also have a great way to keep track of your content assets like photos, videos, notes, links, and templates.

 

  • Activecampaigncom – This marketing and sales automation platform is fully featured and offers almost anything you need to run your small business marketing program. Their solution offers automation with email marketing, customer relationship management, sales, support, and more all in one platform.

 

  • SproutSocial.com – This platform offers features to help you with social media engagement, publishing, listening, and analytics, all from a central hub. Publishing across platforms at one shot easier is essential today, especially for the one-person business.

 

  • Sendinblue.com – This platform offers email marketing, CRM, SMS marketing, engaging chat, and more that you can personalize for your audience. You can also automate your segmenting and make your transactional emails better than ever.

 

  • Sharpspring.com – This is being billed as a revenue growth platform that offers a suite of sales and marketing tools to bring your marketing automation to a whole new level. Build on the funnel idea to help you build your list and get more leads by increasing engagement due to focusing on the entire customer lifecycle. Get chatbots, landing pages, dynamic forms, and more.

 

  • BuzzSumo.com – Every marketer needs to find, produce, and publish as much relevant content as they can for their audience. This platform helps you discover and research your audience. Use this software to find influencers to help you market your products and services.

 

  • Mention.com – An essential component of social media marketing is engagement. It can take a lot of time to find places to engage with your customers but not if you use this platform that allows you to monitor the web to find out what their audience is saying so that you can join the conversation.

 

  • Socialert.net – There is no point in using hashtags if you can’t figure out who else is using them or what is going on with them. This platform enables you to track keywords, hashtags, and your social accounts for activity, making it easier for you to engage with your audience.

 

  • Zapier.com and IFTTT.com – These two platforms allow you to create applets that perform tasks for you automatically. For example, want to create a list of new list members who purchased your book with phone numbers and dropped into your Trello account so you can call them? If you’re asking for the right info, you can use one of the applets or zaps to tell your system what to do.

 

When determining the type of automation to use, first decide what you want automated, know your budget, and then find the right tool. Anything you do on a repetitive basis is game for automation. It might seem like it’s only going to save minutes, but those minutes add up and will improve conversions as well as boost your results from social media marketing.

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9 Tips for Choosing Awesome Contractors for Your Business Needs

When you decide to outsource to others using contractors, you must understand how to find good ones and keep them before you get started. Nothing is worse than finally deciding to pay someone else to do something and making a bad choice.

communication

  1. Know What You Want – If you don’t know exactly what you need, it’ll be hard to hire the right person or team to help you. If you cannot write a detailed job or project description highlighting the expected deliverables and timetable, and budget, you are not ready to find a contractor.

 

  1. One Thing Per Contractor – When it comes to your small home business, you don’t want to hire one person to be in charge of an entire project because it can cause problems. For example, if you hire one writer to write, edit, format, and do every part of a project for you and they get sick, you may end up without a project. But if you hire someone just to do the writing, someone else to do the editing, and yet someone else to make it pretty, you’re more likely to get a better product in the end. Plus, it’s a lot easier to replace someone only responsible for editing since each skillset is specific.

 

  1. Know Your Budget – You need to know the range you’re willing to pay for the projects you’re trying to outsource. To generate the number, you need to find out what the going rate is for that particular expertise. Don’t try to get a rocket scientist on a minimum wage budget.

 

  1. Check References – Even if your friend recommends a person or company for your project, always check up on them to be sure they are who they say they are. You’d do this if you were hiring someone to come to your storefront, do it when you are going to work with someone in your company every single time.

 

  1. Start Small – When you first work with someone, don’t hire them for a long-term project. Instead, hire them for a short-term project with a faster turn around time so that you can find out if they are right for you for future or more critical projects.

 

  1. Respect the Laws – When you hire a contractor, they are not your employee. How they produce your deliverables is not any of your concern. The important part is to answer the question: Did they deliver the results you paid for? You don’t control their time because they are not your employee. For this reason, pay by project or task and not hourly.

 

  1. Use a Project Management System – Some independent contractors have their own system and want you to sign up for their project management system. This is important because it helps establish that they are not employees. But if they don’t use their own, set up a system for them to use with you as it’ll keep everything more organized and on task.

 

  1. Communicate Regularly and Quickly – When your contractors have a question, get back to them as quickly as possible with the answers. They have their own timeline, and if you’re not fast with responses, you can end up being really hard to work with.

 

  1. Pay on Time – Don’t mess with someone’s pay. If you promise to pay them a certain amount of money for the work, then pay them when you said you would. Don’t hire people if you don’t have the funds to pay at that moment.

 

Remember that the old saying that if it’s too good to be true, it probably is. Always check up on anyone you plan to work with, whether you are going to pay them, share private information with them, or have them associated with your business name in any way. There are lots of great people who want to work virtually as a contractor, so if you know what you want and do your due diligence, you will find them.

 

 

 

 

 

 

 

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What Do You Do All Day?

 

As a business owner, you have a lot on your plate. But, in order to figure out how to automate your business, you first need to know in detail what you do all day long so that you know which tasks can be automated, should be automated, and even whether it’s something you should be doing at all.

Review
Stay focused

In every business, you will have daily tasks, weekly tasks, monthly tasks, and even yearly tasks or quarterly tasks. The best thing to do is to get out a calendar and enter the items you know you have to do.

 

For example, you have to pay quarterly taxes, and you have to balance your books at the end of the month. You must buy a business license each October or January depending on your location and the rules and laws in your area. Whatever it is that you know for sure has to be done, enter it into your calendar, blocking off the approximate time it will take you to do it.

 

But there are also the daily things you do that generate your income. When it comes to generating income, it’s essential to specify which actions you are doing that generate income and which actions you’re doing that support generating income. Go through the steps you take in your day and write down what you’re doing, step by step.

What’s Your Job as The Owner of Your Business?

 

Coaches Example

 

Ø  Business: Coaches retired teachers starting a second career as independent course and project designers.

 

Ø  Morning: Checks the mail, email, and Trello to find out if there are any fires to put out this morning before paying any bills due for the day. Calls her group coaching clients for the weekly hour Zoom group coaching session. Writes 7 product educational and nurturing emails for a new one-on-one coaching product to market to her group coaching clients.

 

Ø  Afternoon: Records part of an online course in development. Transcribes the group call and sets up her part as a standalone presentation video.

 

Ø  Evening: Answers coaching client questions for those who signed up to receive daily emails and schedules them to be delivered in the morning.

 

As you can see, this is just one day out of an entire year and is not representative of all the money-making tasks this coach does, nor is it a complete picture of what happens in the business overall. But it does give you a great idea about where to start automating and even outsourcing. Once you see what you’re doing visually written out, it’s a lot easier to figure out places that you can improve your process. Take the time to write out every process you do each day that you do them. Once you’ve documented the different activities you do each day, you can identify what needs to be perfected and then automated or outsourced or both.

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The Fundamental Parts of Your Small Business

 

The first thing to think about when you seek to make your days more manageable and more effective is the parts of your small business. What parts of your business are essential to your success? For each business, you’ll need to look at your own situation to determine it, but this can get you started.

 

  • Human Resources – If you hire or contract out to others, you’ll need to concern yourself with setting up, organizing, and managing all your HR. Having some knowledge of this even if you think you’re going to do everything yourself is essential because you should not do it all yourself, and there are laws to consider.

 

  • Accounting and Finance – Every business must figure out how they plan to keep track of income and expenses and set up benchmarks for planning purposes. There is a lot you can automate in this area too.

 

  • Marketing and Advertising – No business can exist if they don’t get the word out about their solutions.

 

  • Production – If you have a product, whether physical or digital, the product has to be produced somehow. Much of production can be automated depending on the type of products you have.

 

  • Information Technology – Most small businesses today do have to deal with technology in some way, which means you need to have a general understanding of the technology available in your industry to help you manage and do your business.

 

  • Operations – The inner workings of your business are ripe for automation. It doesn’t matter if you sell products, manufacture products, or perform services, someone has to be in control of this work, and that’s typically the small business owner because they don’t typically hire managers, but you can.

 

  • Customer Service – Even if you only serve five customers a year, you need to focus on customer care in order to keep your customers happy. A lot of this process can be automated too.

 

  • Purchasing – This is a department that will often fall to the owner of a small business but exists as a separate department in a large business. In this department, you’ll want to figure out what the business needs, how much, when, and negotiate better prices, and so forth.

 

  • Legal Department – This is one of the first areas to go for a small self-owned business, but it is still important to acknowledge this area. You always want to make sure what you do is legal and follows the laws.

 

  • Business Development and Growth – This includes sales, marketing, project management, product management, and more. If you focus on business development, you’ll focus on how you can use what you have to expand your audience and make more money.

 

While in general, all businesses share the same fundamental parts, some businesses, especially home solopreneurs, may place importance on different parts depending on their goals. But these potential fundamental parts of your small business bare considering so that you can create a solid automation plan.

 

 

 

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6 WAYS YOU CAN TRACK YOUR PROGRESS

 

When you are truly committed to something, the best way to succeed is by making goals and then measuring and tracking your progress toward reaching those goals. Most life coaches love the saying, “If you fail to plan, you’re planning to fail.” And, whether you like it or not, that’s the truth. If you want to succeed in your walking plans to improve your health goals, then track your progress.

Walking

Let’s look at some different ways that you can track your walking progress.

 

* Buy a Pedometer – There are many different types of pedometers out there. You can get one for about ten bucks nowadays. A pedometer counts your steps for you so that you can simply wear it all day or when you are exercising to ensure you are getting as far as you want to get each day.

* Write in Your Calendar / Planner – A low-tech way (unless you use an online calendar) is to simply write down in your calendar how far you walked each day. That way you can ensure you’re hitting your daily goals, which will also ensure you reach your long-term goals. Even if you are using an electronic means of tracking, sometimes it’s more motivating to see your calendar filled with walking data.

* Join an Accountability Group – On Facebook and other social media platforms, there are numerous support and accountability groups for walkers that you can join. You can tell the group your goals and sometimes find a mentor that will hold you accountable in your walking goals.

 

* Get a Fun Tracker Like Fitbit – Fitbit.com offers not only an app that is essentially a pedometer, but also more features such as joining with others to track your walking, sharing your walking, and meeting up with others who love walking.

 

* Get Fun Personal Training Software – Need even more motivation to track your progress? A fun app that can help you stay motivated is called Endomondo. You can sign up for free, and it’s like having a personal trainer in your pocket each day while you’re also keeping track of your progress.

Link – https://www.endomondo.com/

* MapMyWalk – This is an app that tracks your walking progress. However, it’s even more than that because you can find walking trails in cities across the world that you might want to try. Plus, you can keep track of your time and distance with the app.

Link – https://www.mapmywalk.com/app/

 

Tracking walking progress is essential to ensuring your success with walking for health issues. The only real way to be sure you are doing what you have set as your goal is to double-check your progress using any of these methods. If you write it down and look at it regularly, it will motivate you to do more.

 

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Describe Your Ideal Customer or Client: Create a Customer Avatar

One of the parts of your business plan that is essential is to describe your ideal customer or client. As you get to know your customers, you’ll find answers to questions such as: Who are they? Where do they hang out? What do they want? What do they need? What are their pain points? What keeps them up at night. Where do they get their information?

 

One practice that has become popular due to the fact that it works is to create a customer avatar from the information you collect that best describes your ideal customer. When you first begin, you’re going to create one avatar that best describes your most ideal customer. You’ll use that information to inform all the products that you create.

 

A customer avatar is simply one document that succinctly describes who your customer is, how they live their lives, and what they want and need in terms of your expertise.

 

The information you need to complete a customer avatar is as follows:

 

  • List Places Your Customers Get Their Information – Make a list of websites, journals, magazines, blogs, newspapers, books, and so forth that comprise where your ideal customer likes to get their information. These are all excellent options for networking and advertising.

 

  • List Your Ideal Customer’s Goals – Make a list of your customers’ goals for the solution you are trying to sell to them. The goals have to be in line with your expertise and your offers. For example, if you’re a Keto Coach, their goals will be about succeeding on a Keto way of life.

 

  • List Your Ideal Customer’s Values and Principles – Most people make decisions based on their morals, values, and principles. It’s the way they judge if something is true or not. The more you can relate to these values and principles with your words and actions, the better.

 

  • Describe Your Ideal Customer’s Demographics – Demographic information includes things like age, race, income, education, and so forth. Include everything relevant that will help you with targeting ads and content.

 

  • List Your Ideal Customer’s Pain Points or Challenges – As it relates to your experience and offering, list their pain points and challenges. What wakes your customers up at night? If you’re a Keto Coach, maybe your customers have diabetes, but maybe they just want to lose weight. You may have more than one ideal customer, too, but you should differentiate them so you can laser target the information you provide.

 

  • List Any Objections Your Customer Might Have at The Point of Purchase – Take the time to go through and make a list of each objection your customer may have based on who they are. When you list the objections, find facts and information that can overcome the objection.

 

You’re going to have to ask and answer numerous questions to fully gather all the information you need to create a well thought out and effective customer avatar. Once you do that, you should give your ideal customer a true persona and name. You can draw a picture of them, or you can cut out pictures from a magazine or use clips online to build your customer avatar. It’s up to you, but you want the avatar document to be as specific as possible. Once you start your business and start to collect more data information, you’ll be able to create more avatars based on their buying journey.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

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Guess Who Is In Control of Their Life?

Life has a way of moving really fast when we are not paying attention. One day you’re walking across your High School auditorium stage accepting your high school diploma, and the next, you’re sitting at your kitchen table freaking out about the bills, your own kid’s graduation, and your parents’ move to assisted living. You may wonder who is really in charge.

If you know your Goal

But guess what, it’s you. You are in charge of your own life, and you can make choices that rock the world if you want to.

 

If you want to make a change, or start a new venture, or even improve the path you’re already on, the fact that you are the one in control is an important factor to accept. It does not mean that you haven’t had struggles, or you’re overly privileged, or even that you’re not.

 

It just means that you can make choices and take action that leads you to the lifestyle you desire or take you away from it. To help change your mindset to accept your control, let’s think about a few ideas to help you move forward.

 

  • You’re a Work in Progress – Whomever you think you are today, and whomever you want to be tomorrow, is not really finished. You can decide to be different when you learn new things about yourself and the world. Maybe you never heard of the career or business you want to start until you were 40, that doesn’t mean you can’t do it. You may not be able to, but you should research it and figure out if it’s feasible or not before you give up.

 

  • Try New Things – You cannot know for sure what you want from life if you have no idea what is out there. Most of us never travel much further than our state’s capital and rarely leave our hometown unless it’s for a job, and then we stick around there too. Even if you can’t travel, read a wide variety of books, try new things, and dip your toe into new ideas so that you can figure out what you want to do. Take some risks and let yourself be uncomfortable.

 

  • You Can Create Positive Habits – Most people think of habits as bad, but you can develop positive habits that lead to your desired results. Figure out what you want to accomplish and study what others have done before you to succeed. For example, if you want to become a baker and open a bakery, you need to learn how to bake first, which means you need to add baking to your daily routine.

 

  • You Can Learn Goal Setting – Honestly, one of the best things you can learn for yourself is goal setting. There is a specific method of goal setting that works for most situations. Look up and study SMART goal setting and then implement it in every area of your life, including your business.

 

  • Learn to Self-Reflect – Self-reflecting means that you are careful, honest about who you are, what’s happening around you in and out of your control, and how you affect what’s happening. Everything you do going forward should be judged by what you can do differently or better or even what you did right and not what others are doing, have done, or could do. All you can do is control yourself. That’s it.

 

  • Practice Makes Perfect –You don’t need to be perfect, but this is a saying that most people relate to. If you want to accomplish something, you need to keep doing it until you accomplish it. If you want to become a fantastic painter, even if you’ve never picked up a paintbrush, you can. You just have to start practicing now and keep practicing as often as possible.

 

When you fully accept that you are in control of your decision making, that means you’re in control of your life. This doesn’t mean that outside influences can’t mess up things for you, but it does mean that with good planning and thoughtful introspection, you can figure out what you want and how to get it, then take the steps to see it through.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com