Content is King even on LinkedIn

You need to clearly understand what content marketing is if you want to effectively use it on LinkedIn.

Content marketing is marketing that doesn’t focus on a “pitch,” but rather focuses on informing your target audience about solutions to their problems. With content marketing, you want to focus more on making the buyer intelligent rather than just saying that they need to purchase your products and services.

Content marketing allows the buyer to better understand what they are getting, why they need it, and how it will help them. To accomplish this, it requires a regular placement of necessary information, either via private email, articles, or blog posts.

Publishing content on LinkedIn is becoming more and more popular for companies to market their items because it helps them to build the trust with their customers, creating brand and company loyalty.

This, in turn, leads to a longer relationship between the company and customer, which leads to repeat customers and customers who are referred by others, which helps to offer a more sustained relationship.

linkedin laptop

Rather than creating a demand for your product or service, content marketing anticipates the needs of your customers and delivers to them information on products and services that already exist.

Since content marketing is primarily done online, it’s easier for companies to target their audience and deliver the information that their customers need to feel informed enough to make a decision on which product they should buy.

The goal of content marketing is that the company that consistently delivers the most valuable information in the best way possible is rewarded with the business.

Using LinkedIn for Content Marketing

Since LinkedIn is the largest professional network in the world, it makes sense for businesses to use LinkedIn as a part of their online marketing efforts.

LinkedIn recognized this idea and created tools to help businesses run effective marketing campaigns from start to finish. It even allows users to track and gather data on their ideal target so they can deliver content in a variety of formats.

It also provides tips to help with marketing campaigns, including how to measure the effectiveness of the campaign. Content marketing on LinkedIn is a vast ocean of potential customers.

When you first start to use LinkedIn for your content marketing, it is important that you know what your goals for the campaign are, and your company mission statement. When you know these, then you will be able to start an ad campaign on LinkedIn.

When you know your goals, you can start to create content to meet those goals. Your mission statement will outline the reason why your company exists. Your company’s mission statement needs to feed into three marketing components.

• Core target audience
• Type of content
• The desired outcome of the advertisement

When you go about creating the ad campaign for your company, you want to clearly document the strategy that you will take to reach your goals.

You can document your strategy in any way that works best for you, just as long as you do it.

When you write down your documented strategy, you are more likely to succeed and be effective, feel more capable with your content marketing, and you’ll be able to visualize each step in the process, which will help to draw connections for you for a more comprehensive plan.

When you document your strategy, you will be able to further elaborate on the objective you are seeking more easily. You’ll be able to see where you need to place your content mapping and personal development when you are planning your campaign.

These two steps will help you to recognize buyers, as more than just numbers but as individuals with problems, as well as helping create content that addresses the questions at each stage of your campaign development.

Take the time to organize your plan, decide what you are doing and who is assigned to do what part.

Finding Your Target Audience

Next, you will need to identify who your target audience is before you can create your ad campaign.

LinkedIn has over 500 million members and counting, with 61 million of these members senior influencers and 40 million are decision-makers.

These are the people that you hope will be purchasing from you. When you are creating your content you need to consider the questions and problems that they have, as well as your solution to those problems.

Content marketing is supposed to anticipate the needs of your audience and supply information for meeting those needs while the impression that you are the ideal company to help solve their problems.

For you to do that, you need to research your target audience. Take some time to look at what your target audience is posting on their news feeds, consider the industries they work in, and look at what other products and services are available to them.

Your target needs to be narrower than simply, everyone.
Your ideal target audience should be the people you want to sell your items to, otherwise, you will be wasting your time and marketing resources on people that you won’t be able to convert to paying customers.

Not everyone is someone who will need or want your product or service.
Use your current connections to see what your target audience will want because these are usually your direct buyers or associates of your target audience.

Generally, your target market is already aware of the type of product or service you are offering.

LinkedIn has a marketing tool called Web Demographics, that will allow you to track the kinds of people who are visiting your site by cataloging their profile information. This will allow you to see company names, seniority level, job title and other necessary information that will help you to tailor your content.

Creating Content

Once you’ve determined your target audience, you can start to create your content. You will need to decide what you want to say, how you want to say it, and when you want to say it.

Carefully consider what you want your readers to do with the information that you are releasing. Start by defining your topic and deciding.

• What is the outcome that you want?
• Who you are writing for?
• What are the obstacles of your intended audience?

Once you have answered these questions you can set aside some time to brainstorm and take the time to shape your thoughts into meaningful ideas.

You are trying, ultimately, to decide what stories you want to tell of your company, and what information is going to get you to your objective and then creating the outline to tell the stories or determining what is missing from your company story.

Next, you will need to narrow down your topic to fit the timing of your article. The content that you are creating needs to be relevant to the market landscape at the time of your marketing campaign.

If you skip this step, you may end up with out-of-date content or content that is based off information that hasn’t been released yet.

Your content should be original and should initiate engagement and discussion.

Planning

Make sure to add graphics to your articles and blogs, and choose an eye-catching and effective cover image for articles, and remember to always cite your source. Publishing the right information for the right customers will help to boost your thought leadership in your industry.

Releasing Your Content

When you’ve created your content, you will need to plan when you want to release what pieces on different areas within LinkedIn.

You need to have a variety of content that includes everything from long-form blogs, articles, videos, sponsored content, InMail, status updates, and infographics. It is also important that you find a way to measure performance.

You will also need to decide on how frequently you will publish content. Do you want to publish daily, weekly, or monthly.

You have to strike a delicate balance because while you want to stay at the forefront of your potential leads’ minds, you don’t want to become overwhelming.

You should post status updates no more than one or two times per day, and news articles and blog posts should be posted one to two times a week.

Once you’ve published content, keep an eye on the comments so you can interact with those who are commenting on the article or sharing it with their network.

The measurement tools in LinkedIn can help to increase your followers, click-throughs on your information and inquiries form viewers.

Utilizing Video Ads on LinkedIn

Video ads can be utilized for all aspects of your marketing funnel. Video ads make it easy to share your brand and customer success stories with your audience.

When you create your video ad, you want to make sure you put the most important information within the first two to three seconds so that you can grab the viewer’s attention before they lose interest.

With video ads, you can give previews to webinars, offer demos of your products, and explain upcoming events.

LinkedIn Groups provides businesses a place to connect with other members who are in the same niche or industry and share information, make connections, share content, post job vacancies and network.

As a member of LinkedIn, you can join up to 50 groups at a time. However, even though you can join up to 50 groups, this can spread you thin. It is much better to be active in just a few groups than to deplete your resources by trying to participate in too many LinkedIn Groups.

LinkedIn Ecosystem

LinkedIn has a network of over 500 million members, of which, 46 million of those users are students that are looking to get a jumpstart on their career search or are recent graduates.

This is a huge audience for your business to market to. However, there are many features available to business marketers that narrow down the target audience, even as the network continues to grow.

With that many members, it’s hard to imagine not using LinkedIn in your business marketing strategy.

When Microsoft acquired the platform in 2016, it enabled the company to look further into what LinkedIn can do for all of its members.

In October of 2018, LinkedIn partnered with Oracle, a software company that specializes in databases, to announce that it has several new integrations working the two businesses together.

The most prominent of the integrations is the overhaul of the recruitment tools, which makes maneuvering back and forth between screens easier for recruiter and finding talent easier and more streamlined, among other things.

linkedin dashboard
The recruiter can now use the LinkedIn sourcing with Oracle Recruiting to find more candidates recommended by the “Recommended Matches,” who show candidates based on position fitness.

This has allowed Administrators and Recruiters the ability to see the skills of their current employees, any gaps that they might have, and it enables them to compare their workforce with their competitor’s workforce.

Oracle customers also gained access to the LinkedIn Learning feature, which means they can now use the learning catalog offered by LinkedIn, and a centralized location for administrators to view which of their employees have accessed and completed courses.

Administrators can also view reports on engagement with the course. Currently, there are 30 to 50 new courses offered every month, including courses on how to make work environments more inclusive. Some of the other new features on LinkedIn Learning include the following.

• Insights and recommendations for making the learning more relevant.
• Allowing administrators to add their own content, or use third-party created videos.
• Upload, manage, and track videos.
• Reports showing the progress of learners and the completion of videos.
• Tag videos to make searching videos for content based on purpose easier.

Microsoft products are also seeing updates. In Microsoft’s email software, users can now see the profile information on the people in their contacts and in 2019 added insights into the people you meet with to further personalize interactions. Collaborating with members on LinkedIn will be easier as well since you will now be able to create content in Microsoft Word, Excel, or PowerPoint with your connections even if you don’t have their email address.

The “Groups” feature in LinkedIn has also undergone improvements. It is available now in the app, with the ability to manage, post, and edit content as well as accept join requires and all other moderator functions and receive notifications of activity.

Searching for jobs will also be easier. When searching for jobs and entering criteria, the option for “remote jobs” is in the “location” checkbox, and jobs offering telecommuting or working from home will be the posted results.

Company information on the right side of the screen now shows quick context for each posted job so users don’t have to leave the search results page. The option for notifications when certain companies and positions open up is also a newly available feature in LinkedIn.

LinkedIn has many new integrations and feature updates planned for the future. It will be more dependent on Artificial Intelligence (AI) to get to know a member’s clients and make minor decisions, including scheduling, accepting or denying connection requests, and facilitating meeting mutually beneficial people.

Virtual meetings will allow face to face contact without having to leave the office. Video profiles will replace regular resumes and give opportunities to add personality to your self-promotion.

LinkedIn will start allowing Learning Lounges to be set up as virtual training centers, and will offer resources to current employees and potential candidates to help them improve their current skills or learn new ones.

This will be helpful for both recruiters and candidates because it will show a candidate’s willingness to learn new skills as well as their adaptability to changes that may be required in their position.

LinkedIn for Business

Another new feature that businesses should take advantage of is the Campaign Manager feature. This new feature will automatically adjust bids on sponsored content through the automated bidding feature so businesses can gain the optimal outcomes for their advertising budgets.

The Campaign Manager feature, allows marketers to put in an objective and the automatic bidding feature will find the best members to fulfill the objective.

Advertising will now be allowed on personal pages as well to support the branding of products for smaller businesses.

Customer-centric marketing will start to become more prominent when the AI elements begin to change how we use digital products and how we communicate online.

These days, the business to customer buying cycle is getting much shorter because of recommendations from artificial intelligence compiled data. Customers are starting to rely more on the data compiled by the artificial intelligence.

This allows them to make minor purchases on behalf of them, which becomes more passes in their buying cycle.

However, the opposite is true of business to business buying cycle. That cycle is getting longer due to more consideration of and deeper examination proffered of the proffered content.

Due to the growing popularity and increased practicality of AI, more business marketers are planning to invest in artificial intelligence in the coming years.

Artificial intelligence is being recognized as the next important thing in business. AI can significantly raise efficiency with communication and notifications of better marketing approaches.

LinkedIn is joining this train by adding the Lead Gen Forms to make generating leads easier by automatically populating a customer form using that member’s LinkedIn profile when they click on an ad.

Then Lead Gen From transmits that customer’s information, including their name and contact information. Once the potential customer clicks the submit button, they can be transported to the thank you page.
Then the business will be able to see the content that attracted the potential customer to the page to begin with.

On the marketer’s side of Lead Gen Form, once the prospect submits the data, it can be stored into the Campaign Manager for follow up, or download it into other marketing tracker software.

LinkedIn is providing business members more and more of these marketing tracking tools to better assist a company’s marketing campaigns. It is also offering ways to integrate sales and marketing teams to better streamline the buying process for business to business sales by creating an easier to navigate sales and marketing tab.

live as though

 

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Linkedin Introduction

 

The Internet’s impact on business over the years has been, and continues to be, profound and common. It has enabled what were once, local and small industries and businesses owners to reach people around the world.

Businesses can no longer define their competition by geographical boundaries or a level playing field where all players are bound by the same rules.

social media apps

Major market disrupters like Airbnb, Uber, Netflix, and Alibaba are turning what were at a time considered A-grade business models into relics of the past.

The impact is set to continue, even more rapidly, over the next several years. For many companies, it will mean an even tougher business environment.

There will continue to be more disrupters emerging, which will become agile and nimble businesses that will dominate the markets.

There will be
more start-ups with savvy entrepreneurial backing that will become overnight successes.

LinkedIn has emerged as one of the main powerhouses on the Internet for business leads and sales and now has more than 500 million users around the world.

The business networking platform was started in 2002, by the founder of PayPal, Reid Hoffman. The company has seen steady growth since its official launch in 2003.

LinkedIn has earned a reputation as the social media platform that entrepreneurs can use to find the right buyers and quality leads online.

LinkedIn stands out from the other social media platforms, because the majority of LinkedIn members log into LinkedIn with the intention of networking with other like-minded individuals.

One of LinkedIn’s greatest benefits is its ability to enable entrepreneurs to connect with small business owners, CEOs, VPs, key decision-makers, other entrepreneurs, and potential customers.

The professional networking platform gives entrepreneurs an effective digital platform for finding and engaging with their ideal customers and to build a sustainable business relationship with them.

Unlike decades past, LinkedIn allows you to research companies and locate the decision makers without having to resort to spending your days cold calling.

LinkedIn allows you to engage with your ideal prospect through groups and recommendations from your first-degree contacts.

This new strategy, also known as social selling, hasn’t been fully embraced by the business world yet. However, those businesses that have embraced social selling and integrated those strategies into their sales process have yielded greater benefits.

Understanding how to utilize LinkedIn as a business can create a substantial difference in the number of highly targeted leads that you can generate.

If you aren’t already using LinkedIn marketing in your online marketing strategy, the following chapters will show you how you can optimize your LinkedIn profile and use its unique features to generate more targeted leads and dramatically increase sales for your business.

The networking opportunities afforded by being a member of LinkedIn are invaluable, and the marketing opportunities are vast.

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Pursue Your Dreams And Silence The Noise

I know a young and successful entrepreneur whose mother told for the longest time that she would not amount to anything but would get pregnant early and throw away her future.

She constantly heard it being said to her that she was a bad example to her younger siblings and that her mum wished she had never brought her into her home when she remarried.

Maya (the lady in question) was born as a result of her mother’s first unhappy marriage and perhaps that was the reason she became a victim of all that emotional abuse.

She however always felt it in her heart that she was going to be a great person, well-known in society and that she became.

 

Positive Action

When asked how she managed to see a picture so beautiful and totally different from the one painted by her mum she replied, “Of course I was deeply hurt by the daily negative words but with time I learned to tone down her voice.

It took me convincing myself that the unkind things said to me were untrue to finally succeed in phasing them out of my imagination”

Why parents, guardians, and sometimes siblings feel the need to crush the very people they should be supporting is a broad topic worth thoroughly researching but reality shows that for different reasons they do.

You may have had first-hand experience of such down-talking that got you so demotivated you stopped trying to become the success you initially thought you could be.

Maybe you even saw yourself slowly fit into the ugly mold they crafted for you with their words but there is good news for you: you can learn to silence the noise that was administered into your mind which later began to affect your imagination.

You can learn instead to create your beat and begin to dance to the tune you enjoy.

Dare to challenge the soundness of the things you have been told by other people.

Most people voice their opinions coming from biased perspectives, why then would you let your life be shaped by these?

You have the final say concerning the direction your life takes and your destiny?

In the fight to realize the picture you have of yourself and your future, you need to discard all other images that don’t align with your belief. Decide what your truth is and count all contradicting statements as lies.

Sometimes the problem causing you to lean so much on what other people say to you is lack of confidence or thinking too highly of them than you should.

When you believe they are wiser, more observant, or better judges of character then it follows that you begin to take what they say as true.

Why don’t you believe yourself to be those things instead? Why won’t you take on a new mentality that assumes that you are powerful, wise, and certain of what you want in life?

Noise may come from within sometimes. Some people are champions at taking shots at themselves!

If that is you then now is the time to stop.

You can consciously decide what you entertain in your thoughts and what needs to be fired from them immediately.

If for example you are working out and eating healthy so that you lose weight and yet daily you tell yourself that you are fat and unattractive then you are shooting yourself in the foot.

Indeed it may be that you aren’t even aware of the disempowering thoughts and words you have about yourself because you have repeated them enough times that they have somehow become a part of you.

Take time today to assess the thoughts you have of yourself and actively discard all the negative ones.

Be merciless when it comes to shutting out all the noise within and without.

Have you ever tried to listen to a radio station a couple of Hertz out of its perfect frequency?

The unwanted noise competing with the ‘good’ noise you wanted to hear was agitating, wasn’t it? Increasing the volume didn’t help either because it made the noise louder as well.

It is the same thing in your life. You need to silence the noise that competes with the melody of your dreams.

This, like most things in life, is a process.

Your diligence determines your speed in the sense that if you chase away a thousand negative thoughts meant to cripple and dissuade you from running your race today, tomorrow you may need to cast away nine hundred and ninety such thoughts.

The following day they would become less as your mind got accustomed to the new way of thinking that is positive and progressive.

You cannot give up until you get to that place where the dominating notions are positive.

Consistently declare the goodness you want to see in your life even when negativity stares you in the eye.

Do not be intimidated.

 

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It Pays To Persevere

‘Your success in any endeavor depends on your willingness to never give up, even when the reward is delayed.’ – Harvey Mackay.

 

don't quit

Susan B Anthony was an advocate for American women’s rights to vote in the late 1800s. The majority opinion was that women didn’t have to vote or be equal to men. They labeled anyone who wanted to change that notion a troublemaker. For that reason, some admired Susan whilst some traditionalists despised her. She let nothing deter her, soldiering on until she had a significant following. At one gathering thrown in honor of her work, she received flower bouquets and joked about a certain time in her political career when people had thrown plenty of things at her which were not flowers. Before her death, people asked Susan if her pursuits had been worth all the things she had gone through. Her answer was a definite yes. They enacted the law allowing women to vote around 1920, several years after her death. American women and the rest of the world in general will always attribute their ability to vote in the present and future times to Susan’s persistence and determination to fight the system on their behalf.

Perseverance separates the success stories from failures. It demarcates the winners from the quitters. Any exceptional person significant enough to write about in the world’s history books has faced tremendous challenges in their various pursuits. What clinches success is the determination to win despite those challenges. We should never leave success to chance or luck. Hard work, persistence, and an attitude that refuses to take no for an answer shapes it.

Why perseverance is important.

Everyone wants success in whatever they set their minds to do, but we forget the hardships lying in the path to that success. We are human enough to fall short of our goals a couple of times, despite our meticulous planning and goal-getter mindset. Any failure you encounter will chip away at your confidence and self-belief. It becomes easier to believe that you do not have what it takes, and that results in a great temptation to throw in the towel and settle for something less risky.

The road to success is not a straight line. It requires a level of alertness to navigate the bumps and steer clear of the failure-sized manholes waiting for your fall. Perseverance takes you to your destination despite those setbacks. What guarantees you of success is getting up after every fall. Determination and persistence mean you will fight for your dream, despite the temptation to give up. It means that you know that the journey is rough but will risk the discomfort to get the rewards when you reach your destination.

Rewards of perseverance.

  • Reaping the fruit of your labor.

Agricultural metaphors can represent the story of success. There is a lot of groundwork before you can see the harvest. The planning stage is preparing the land. Next, you plant something to reap. Part with something of yourself in your pursuit of success, pouring it into the ground and waiting for it to yield fruit. After that, nurture the plant by watering it constantly and weeding out whatever is hindering it from growing. Invest in your dream by watering it with the required resources. See what has the potential to choke or compete with your dream and weed it out. All processes involved are not glamorous. They demand hard work and persistence. Only then can you expect fruit to break forth. You also need to be patient, as fruits will not grow overnight. Pour what you can into your dream and be patient before you quit.

  • Building confidence for future

Accomplishing a hard task will bring you a lot of confidence when you tackle the next leg of your journey. Your excitement to take on more tasks comes from knowing that you persevered in previous endeavors, including those that seemed impossible. You develop the confidence to deliver better on your goals. This also does wonders for your repertoire. You can give your clientele reasons to choose you over your competitors when you articulate your past successes. Eventually, you come highly recommended in your sphere, which is the greatest reward for anyone whose dreams offer a service to others. Persevering and winning because of it will always open doors for the future.

  • You learn more about who you

The journey to achieving your goals is often long and trying. Being determined to succeed teaches you a lot about who you really are. If you quit easily, you get to know your low threshold for patience. If you persevere you also get to learn about your strengths and limitations, so you can work the strengths to your advantage and find ways through your limitations.

Rewards are not always instant, but with perseverance, they are a guarantee.

Be willing to persist in the face of challenges and you will be well on your way to success.

Never give up if you know you are right.

Remain courageous and confident when you know the odds are against you.

Permit no one to intimidate you or shake your belief in yourself.

Take new courage and resolve from the many successful people who faced great challenges to find greatness.

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Burnout Busting Stress Management Techniques

 

Stress management techniques that help you avoid burnout are important to understand and implement into your life. Burnout is characterized by the inability to be effective and productive while also being stressed out, tired, and even angry when just thinking about the workday, business, or relationship.

 

Sleep 7 to 9 Hours a Night

 

The human body, with very few exceptions, needs at least 7 hours of sleep each night. There are some people who need less due to a genetic condition, but this is not really that common. If you aren’t sleeping enough each night due to being overworked or due to suffering from insomnia, try to find a way to put sleep as a priority in your life.

 

Exercise Every Day

 

Moving every single day, whether it’s walking, jogging, swimming, biking, or something else, is an important way to help your body regulate itself and reduce anxiety and stress. If you get up and move anytime you feel anxious, you’ll reduce your stress exponentially. Shoot for moderate exercise, at least 150 minutes a week, and you’ll be much less anxious and stressed.

 

Eat Right and Stay Hydrated

 

If you know which diet is most healthy for you, it’s important to practice it at least 80 per cent of the time. Not only will you feel better mentally and physically due to sticking to something, but it will also pay off by keeping you healthy and sickness free.

 

Take Up Meditation or Yoga

 

Doing slow exercises or clearing your mind at least 10 to 20 minutes every day is a great way to reduce stress. Many people like to combine exercise with mindfulness using a Yoga practice.

 

Ground Yourself

 

Anytime you are feeling stressed, find a way to ground yourself. The way you do this is that you start pointing out objects around you in your mind to help yourself become more mindful of right now. You can also go for a barefoot walk in the grass to help you connect with nature.

 

Create an Organized Environment

 

Studies are definitive about having clutter around – it’s not good for your mind, and it is terrible for productivity. If you really want to be successful, find an organizational method that works for you, and practice it religiously. Many people swear by The Fly Lady. (http://www.flylady.net/)

 

Develop a Realistic Schedule

 

Learning how to schedule yourself for maximum productivity without overworking yourself is an essential skill that you can learn. Try taking some time management courses or learn how to use a particular type of scheduling like block scheduling, for example.

 

Keep a Daily Reflection Journal

 

Journaling is always an excellent method for helping you deal with stress. One way to do that is to write a daily reflection journal that describes what you did right and what you’d do differently, along with your thoughts about your feelings for the day.

 

Developing habits that are healthy such as sleeping 7 to 9 hours a night, eating right, and moving daily are all important techniques that will help you avoid the stress that can lead to burnout. It’s imperative that you practice self-awareness so that you can mitigate any of the signs of burnout before they become too serious.  No one is immune to burnout. If you work too hard without the right care, you will get burned out. It’s human nature, and the only way to avoid it is by using proper burnout busting stress management techniques.

 

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Make Time for What Matters

The first time you hear the phrase “you make time for what matters,” it’s likely your mom telling you that when you tell her you can’t make it for Sunday Dinner this week. Because of that, you may have mixed feelings about the concept of truly being able to make time for what matters.

Balance in life

 

However, no matter how much it hurts, it’s the truth. If you really wanted to go to that dinner, you would be there. If you want to know how to make more time for what really matters to you, follow these tips.

 

Know Who You Are

 

Before you can know how you want to spend your time, you need to know who you are and accept who you are. If you’re a family person, then you want to spend time with family, but if you’re a sports person, you’re going to want to spend time doing sports. Whatever it is, it’s not wrong, and you must accept it and make it a priority.

 

Know Your Life Mission

 

When you choose to spend your time doing A over B, do you know why? Does it fit in with and advance your life mission? For example, if you’ve determined that spirituality is important to you, and you’ve made it part of your life mission, but you don’t spend time learning and exploring your spirituality, will you ever reach your goals?

 

Know Your Goals

 

Speaking of goals, make sure you have a running list of goals as well as a list of steps you need to take to reach those goals. For example, if you are writing a 50,000-word novel and you have a deadline for it, what do you need to spend time doing today to ensure that you reach that goal?

 

Set Your Schedule

 

Once you have a list of activities and things you really want to spend your time doing, put them in your schedule first. Then the other stuff will have to fit around those things you really want to do. For example, if the nightly family meal is important to you as a family, you’re going to want to avoid business meetings or work during mealtimes.

 

Stick to Your Schedule

 

Once you set your schedule, don’t be too flexible with it. The only exception is if it’s extra stuff that doesn’t advance your mission or help you reach your goals. For example, if Tuesday night, you added to your schedule that you want to watch a TV show, but your child gets sick, obviously, you’re going to change things.

 

Adjust Your Schedule as Needed

 

Once you set your schedule, you can adjust it as needed to ensure it works best to actually help you do the things you want to do. So, for example, let’s say you really do want to spend your time at Sunday Dinner with mom, but it seems like every week it’s not working out. Find ways to adjust your schedule or ask mom to adjust hers to help you make it work.

 

It may take some adjusting to ensure that you really can do all that you want to do with the time you have available. But, over time, as you eliminate, automate, and delegate more, you’ll soon be able to fit in the things that really matter to you. When you do that, you’re going to avoid burnout and enjoy your life that much more.

 

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Setting Boundaries Helps Avoid Burnout

Avoiding, preventing, and overcoming burnout requires that you learn how to set appropriate boundaries in all areas of your life, whether business, friends, or family. Once you learn how to set boundaries, your life will change, and you’ll actually end up even more productive, all without getting burned out.

Establish a cut off time

As you set your boundaries, remember the reason you’re doing it and the ways the limits you set on yourself and others regarding using your time and resources advance the goals you’ve set for yourself for the different areas of your life.

 

Be Kind

 

When you seek first to be kind to yourself and others, you will be able to set the right type of boundaries. You see, being kind is about doing the right thing, not the convenient or even fun thing.

 

For example, if your friends are pressuring you to go out to a party and you have to get up in the morning, you’ll easily say no. Saying no for something else due to it interfering with your overall life goals is exactly the same thing. It’s kind to say no because it’s the right thing for the future and doesn’t hurt anyone now.

 

Know Your Limits

 

You know the minute someone asks you to do something you really would rather not do, but you’re doing it to avoid a confrontation, to look lazy, or because you cannot think up an excuse to say no. The point is you don’t need a reason to say no. If the only reason you have is, you don’t want to do it, that’s good enough.

 

Accept Your Feelings

 

It’s okay to feel bad about saying no. If you are feeling bad because you just don’t want someone mad at you or you want everyone to always like you and be happy, this is something you have to learn to deal with. Likely, as you say no more often or stop doing things that cause resentment in you, you’ll have stronger relationships, and your fears will not be realized.

 

Take the Direct Route

 

The best way to set boundaries with anyone is to be as direct as possible. Don’t make excuses; don’t give extra information. Just state things the way you want them and let that be. It’s up to them how they respond, not you.

 

Release Guilt

 

There is no reason to feel bad when you say no or don’t act in a manner others are used to you behaving. If you’ve always done all the housework and you stop, people are going to get upset. Change is hard on people, but if you stick to your guns long term, it’ll pay off, and people will get over it because they know it’s unreasonable to expect everything of you. Unless someone confronts you, pretend you don’t notice.

 

Let Experience Guide You

 

When you need to decide about something, look back at how you felt in the past about it. Don’t underestimate your own experience in life. Your feelings, thoughts, and ideas matter and are important.

 

Get and Accept Support

 

You are likely surrounded by people who want to support you if you let them. Many people-pleasers who experience burnout tend to turn down offers of help. Don’t allow pride to get in your way. Get and accept support whenever it’s offered as needed.

 

One way to know if you’ve set appropriate boundaries is you notice you start to feel less stressed, less resentful, and more successful with getting the stuff done you need to get done. Remember, the boundaries you’ve set are not about anything but ensuring that you use your own time and resources as wisely as possible in a healthy and manageable way. It’s not about saying no or even saying yes, it’s about the practical use of your time and resources mentally, emotionally, and financially.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure..

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Burnout Experienced More by People Pleasers

A people pleaser is someone who wants the people around them to always be happy. Sometimes people pleasers will become so invested in ensuring the satisfaction and happiness of those around them that they become intrusive pests, and other times they become a reliable workhorse.

Be mindful

One thing people pleasures never become is the successful leader that they dreamed of becoming before becoming burned out. To put it bluntly, if you want to avoid burnout, it’s time to stop being a people pleaser. There is no reward for being a people pleaser, but remember, it doesn’t mean you have to let go of your humanity; you just have to learn to recognize when it’s too much.

 

You Don’t Have to Do It

 

You really cannot do everything. Small business owners often think that they’re supposed to do everything, especially if they have an internet business. It makes sense to hire help if you own bricks and mortar business, but it’s a harder sale for someone working from home as a digital marketer, coach, or other professions.

 

But the fact is, not only do you not have to do everything, you should not do everything. No CEO ever does all their own work. No, successful CEOs and business owners come up with the ideas and pass tasks on to experts who churn the ideas out fast due to their expertise. Due to that, they tend to make more money without burnout.

 

Know Your Mission in Life

 

You must understand what your overall life goals are. You can be general in terms of the goals for your entire life, such as “not contributing to environmental pollution” or “not consuming animal products” or “saving time on content marketing for customers and clients.” If you know the goal, you can ensure that the actions you take are getting you closer to that goal or not.

 

Learn to Say Yes Slowly

 

When someone asks something new of you, don’t say yes or no. Say that you’ll think about it and give them a time when you’ll get back to them if they cannot wait then the answer defaults to no without you ever having to say no. Evaluate the tasks that you will need to be successful in the project and say yes only if it really aligns with your principles, morals, values, and mission.

 

Set Boundaries Using Time

 

One way to say yes more without getting burned out is to compartmentalize and schedule your time better. For example, if you really do want to help feed the homeless, but you’re strapped for time, just let the organization know that you can either donate money or you can spend from 11 am until 2 pm once a week only. Remember that doing something in conjunction with others adds up and that you don’t have to take on every project or cause on your own by yourself. Set time boundaries and do a little, and it’s enough.

 

Drop Manipulators from Your Life

 

Everyone has someone in their life that will try to make them feel guilty for not doing what they want you to do. If you have someone like that in your life who revolts when you reclaim your time, it’s time to let them go from your life. This is not something that is mean, or that has to be announced just slowly separate yourself from that situation by saying no.

 

Keep Your Empathy Intact

 

When you start learning to stand up for yourself, and your own time, it can begin to feel as if you don’t care about others to yourself. You are used to being the one who helps everyone and is always available, and it will feel hard at first. But realize if you are cognizant of putting your health first, your principles, morals, and values next and keep the impact of your actions, I mind you’ll be just fine.

 

You Can’t Be Everything to Everyone

 

It’s just a fact of life that you’re only one person with limited time just like everyone else. There is no prize for ruining your life, or health, to be everything to everyone. Plus, you’ll fail because it’s impossible. Instead, be everything to yourself and kind to everyone else without laying down your life for them.

 

Once you accept that you don’t have to be a people pleaser to be a kind, caring human being, it will become much easier for you to set the boundaries you need to set in order to become successful in your business, your job, and your relationships.

 

 

 

 

 

 

Unexplained Fatigue and Insomnia: Burnout or Something Else?

Often, one of the first signs of burnout manifests as the inability to sleep or the ability to sleep all the time. For some people, they end up not being able to sleep due to being up all night long with circular thoughts that won’t stop coming. When this happens over a long period of time, more than a few weeks, insomnia is feared.

eliminate, delegate, automate

Insomnia will cause you to be tired all day long, but no matter how tired you are, when you get to bed, the stress of knowing you need sleep and the other issues you’re experiencing that started the sleeping issues to start with come back and cause problems all over again. Then due to the lack of sleep at night, they’re tired all day long, and a horrific pattern is born.

 

While this is absolutely a sign of burnout, it can also be a sign of depression or other illnesses. Therefore, it’s imperative that if you experience insomnia with fatigue for more than a few weeks that you should consider getting a full physical and health workup by your primary care physician.

 

Let them know why you need the exam so that they know what to look for. Some of the issues that may be causing your insomnia and fatigue aside from burnout are:

 

Vitamin Imbalance

 

Your doctor should order a full panel to find out what your vitamin levels are. Being low in vitamin B12, D3, and other vitamins and minerals can manifest as insomnia and other health issues, including brain damage and severe body pain. Once you know what you need, take a good supplement that has third party studies to certify it.

 

Poor Sleeping Habits

 

If you’re not going to bed at the same time (as much as possible) every night and getting up in the morning at relatively the same time, you may be causing disturbances in your circadian rhythms. This is true, especially if you’re not exposing yourself to daytime sunshine, drinking enough fluids, exercising, and eating right. Try setting up your sleeping area as dark, cool, comfortable, and quiet, void of technology and made for sleeping.

 

Hormone Issues

 

When your doctor does the blood test, they’ll also be checking your hormone levels. If your hormones are out of whack, it can cause you to have insomnia, heart palpitations, and other problems, even circular thoughts. If you do have an issue, your doctor will recommend hormones for you or a new diet to help.

 

Financial Problems

 

If you have allowed your budget to get out of control or something external has caused you to experience financial problems this can cause anyone to end up burned out, stressed, and not being able to sleep. Try to do what you can to fix what you can and let go of what you cannot fix. If it’s awful, you may need to find a bankruptcy attorney.

 

Illness

 

Whether you are sick, or someone you care about is sick, it can affect you in many ways, including causing insomnia and fatigue due to lack of sleep. If you know you’re ill, talk to your doctor about your issues. If it’s a family member, you may need to talk to a professional counselor or life coach to help you deal with it more healthily.

 

If it turns out to be burnout, which you may know deep down, you’ll still end up with a clean bill of health, which is worth the trouble. Being healthy will help you, whether the fight to come out of burnout and get your life straight so that you can avoid repeating the actions that caused you to end up burned out in the first place.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com/training