Tag: The New Economy

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Three Ways Online Communities Improve your Products and Services

One major benefit of online communities to the owner and business is that all the members’ information is available when engaging with others in the group or the content you publish. This information will help you re-work and improve your products and services to keep them interested and buying more.

 

When you think about this fact, it means that communities are just as important to you as they are to the members who join. It’s simple, the more you know what your audience wants, the better you can deliver a high-quality and valuable product or service to them in the way they want it to be delivered.

 

Online communities improve your products and services in the following three ways:

 

Through Specific Feedback and Reviews

Day 3 Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

Generating various ideas and insights by asking for and receiving feedback and reviews from your community is very effective. If you make it easy for them to leave their thoughts and even reward them for doing so, you can encourage them to provide deep insight that can affect future products and services substantially.

 

You can take an especially well-written and delightful review and turn it into a blog post, place it on your website sales page, or even turn it into a case study to help encourage more people to buy that product or service.

 

Through Commonly Asked Questions and Frustrations

 

Being a part of your community gives your audience a chance to ask questions and even express frustrations. You can do this by using simple Google Forms if you want to or using your own website and another form creator. Just provide the link to the group members and tell them how to submit their questions or frustrations to you.

 

When you do get the questions in, or the frustrations are expressed, use that information to help each person directly but also use it to design a current blog post with information that solves these problems or directs them as to where they can find a solution if it’s not through your products or services.

 

Through Education and Member-To-Member Interaction

 

Each time you provide content that educates your members, always participate in discussing the information you provided. Encourage the member-to-member interaction and discussion by calling out particular experts or members who have already been educated in that regard. And remember, all of the discussions and user-generated content on your membership site, community boards, or groups are yours to use as you will as long as you set up permissions when they joined.

 

As you grow your community, please take advantage of these options to see how your members feel about your current products or what they are searching for to help solve their problems. These options provide you with more information that can be used to generate even more content. It also gets them engaged and makes them feel like they are valuable and a part of something important.

 

 

 

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How to Monetize Your Google Web Stories

By far, one of the main benefits of using Google web stories is the ability to monetize it through your own content, branded content directly, and now native ads with Google AdSense. Meaning you now have another way to repurpose your content, increase your blog or website traffic while increasing your revenue in many different ways.

 

The following are the different ways you can monetize your Google web stories and tips on how to optimize them:

 

Native Ads

 

These are full-screen and immersive ads that play before, during, or after your stories. They are easy to turn on and connect with your Google AdSense account. Follow these steps to get your stories to monetize through Google using the Web Stories for WordPress plugin:

 

  • Step One: Select “Settings” from The Plugins Page After Downloading Plugin
  • Step Two: Locate “Monetization”
  • Step Three: Follow Steps to Connect Site Kit and Activate Google AdSense
  • Step Four: Select “Google AdSense” or “Google Ad Manage” from Drop Down Menu and continue following the Instructions.

 

Video and Click or View More Ads

 

You don’t need to monetize your stories with Google AdSense to make money. You can use stories and make your own promotional videos or even sponsor a story. The option to add a link should be included in all your stories and their frames to increase your potential sales as well.

 

In other words, any story you create can be turned into a well-designed advertisement from you or an approved brand rather than Google – giving you more control over what you share as well as more potential for revenue as you can charge more for your work. Google AdSense is generated automatically and set by them per their terms. However, both of them together can create a powerful monetization tool for your website. Unless you want complete control, there is no reason not to do both.

 

Be sure to follow these monetization tips to fully take advantage of the benefits Google Web Stories can bring to your blog or website. Not only can you monetize through your own links or sponsored post, but you can also include fully immersive ads generated and paid out by Google itself — increasing your revenue and overall success as an online business owner or influencer. Overall, these monetization tips should encourage you to add Google Web Stories to your online content marketing strategy today.

 

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How to Repurpose Your Influencer Marketing Content

When you work hard paying for and contracting with an influencer to create content for you and market your services and offers, it would be a shame not to get all you can out. However, the best way to get the most out of any content you create is to repurpose it into new forms and types.

 

Testimonials

 

When you collect a testimonial, you can use it within other content that you create, and you can also grab testimonials out of separate content. For example, if you contract with an influencer to review a product and their review is positive, you can add that review to your testimonial page. You can even change the format of it by transcribing video or turning text-based content into memes or videos.

 

E-mail or Newsletter Campaigns

 

Any content you create for your newsletters and campaigns that can be reused in other areas is a game to repurpose too. You can take parts of your newsletter or campaign and add that content into something else. For example, you can add a how-to video to your newsletter by transcribing it and linking to it. You can also grab an e-mail you created and turn it into a video.

 

Guest or Blog Posts

 

One of the most adaptable and useful types of content is your guest or blog post content. If you accept guest posts, you can use that guest post in other ways if your contract says so, such as sending it in your newsletter, adding it to a book, or making it part of your membership site.

 

Live Events

 

Live events are always great fodder for more content creation. You can capture video testimonials at the live events, transcribe them for your website testimonial page or use the info to produce a new blog post idea. Set up an event hashtag to help organize all the content you can use later.

 

Social Media Ads

 

When you create an advertisement for social media, it can be used elsewhere as free content and information to your audience. The ad is good on its own, but there is no reason to keep that content in the advertisement. Instead, spread it around to your blog, to your website, to your videos, and more.

 

Video

 

All videos can be repurposed and used again. For example, you can reorganize the footage you shot, or you can transcribe it and manipulate it in other places such as your blog, within a book, or as part of a webinar.

How to Easily Crank out Content Daily

Remember that you can also repurpose content you created for YouTube to put on other platforms too. You don’t have to use the content you make only on one platform; you can tweak it and use it wherever you want to as long as it does not go against your agreements with other collaborators.

 

 

 

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Six Instagram Influencer Marketing Tips

Nearly 90% of influencer marketing campaigns in 2020 were done using Instagram. Making it by far the most popular platform to utilize if you want to get the most out of your influencer marketing campaign as well.

 

Enhance your Instagram influencer marketing campaign with the following six tips:

 

Use The Instagram Business Profile

 

Set up your Instagram account using the business profile option. You want to start correctly on this platform because you will unlock many useful tools with the business platform. In addition, it is free of charge to you.

 

Take Advantage of Instagram Insights

 

There are tons of info available to you within Instagram insights. Of course, if you have an audience, you can learn a lot, but you can also ask the influencers that you work with to give you the information about their audience with insights to help you know if their audience is right or not for the promotion.

 

Develop Branded Hashtags

 

Don’t just pick any hashtag. Take your time figuring out the right hashtags based on the intention of your audience and what they want and need. Keep the hashtags short and sweet. Consider pulling on their emotional strings within the hashtag.

 

Encourage User-Generated Content

 

You want to create buzz for your brand by encouraging your fans and audience to talk about your brand. But you have to give them a reason to do that by hosting contests, collaborating with other influencers, and rewarding participation somehow. Ask the right questions of your audience, and you’ll get the ball rolling fast.

 

Post Daily and Often to Instagram Stories

 

Once you start your own Instagram page, you’ll want to share often by posting every single day at least once a day to your stories and your page. However, you do want to publish with intention. So consider what you wish the action for your audience to be as you make your plans.

 

Don’t Only Use Videos and Posts

 

When you post, you’ll want to use many different types of content, from videos to text, using many kinds of multimedia. Include posts, questions, polls, testimonials, behind-the-scenes action, and more. Then, mix it up to stay on brand by remembering your brand story and your intent with each publication.

 

Do Meaningful Giveaways

 

When you decide to do a giveaway, don’t just pick anything. Instead, make it really special by giving away something of enormous value to any of your customers and clients.

 

Running an influencer marketing campaign using Instagram stars is an excellent way to get the word out about your offers. You don’t need high popularity on Instagram to get an influencer to work with you. You just need to have a product or service that your and their audience wants to use to get started.

 

 

Why Influencer Marketing Works

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Influencer Marketing Software Platforms to Utilize

You may feel slightly overwhelmed about finding the right influencers. After all, there are many blogs, vlogs, and channels, and platforms out there to search. But have no fear. You don’t have to search through the platforms on your own to find the right influencer, and you can instead use one or more of these options to help you find the right influencer for your business:

 

  1. Upfluence.com – This platform offers many tools for you to use to find and run profitable influencer campaigns. They keep track of each influencer you work with, manage payments, and even offer many tools for helping you measure campaign results. You can search for and work with many influencers using this tool with ease.

 

  1. Grin.co – This influencer marketing platform is built for e-commerce sites and offers search, discovery, relationship management, campaign management, and more through their platform. If you care about building relationships with your influencers in a trusting and authentic way, Grin.co will help.

 

  1. Influencity.com – This software is focused on managing many influencers for your marketing campaigns. They have a list of over 75 million influencers in all genres, and they are updating their database every single day. In addition, they offer a full CRM, content management, and more.

 

  1. Izea.com – If you want to do sponsorship marketing, this platform will work for you. You can contact marketers who wish to promote your offers for income. Just create a profile page today to find out how it all works.

 

  1. Linqia.com – Go to the next level with this influencer marketing software. You can run campaigns, communicate with influencers, compensate them, and so much more using this software.

 

  1. Theshelf.com – This software helps match social influencers with brands who want to collaborate on promotions. This is more useful for vloggers than bloggers who have a large audience.

 

  1. Awario.com – This tool is useful to help you find influencers who are already talking about you, your competitors, or a generic search term you choose. You can locate opportunities that already exist and put your products right in front of them.

 

  1. BuzzSumo.com – This software is top of the line for influencer locating, managing campaigns, and more. Whether you need content curation, a competitor analysis, or more, you can have it here.

 

  1. HypeAuditor.com – This is one of the better tools to find the influencers you need to run campaigns. Plus, there are many features that other options don’t have. For example, it’s a super-powered AI Instagram authenticity checker and more.

 

  1. NinjaOutreach.com – This blogger outreach software can help you grow your business online by allowing you to prospect, build relationships, analyze, and track metrics and watch campaigns too.

Sales Automation Tools and Tips

Before you start looking for the right influencers, set up a checklist with the desired criteria for the influencers to meet before using them, that way, you know what you want before you start looking.

 

 

 

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Why Influencer Marketing Works

In 2020, Influencer marketing was worth more than nine billion dollars. It is now expected to grow beyond thirteen billion dollars. Showing you that it is here to stay and only growing stronger. Influencer marketing is a form of worth-of-mouth or online marketing using social media platforms and influencers who share content to promote products or services for companies with similar target audiences.

 

The goal is to influence their audience to increase their conversions, usually in increased sales, traffic, or engagement. Instagram, YouTube, and TikTok are currently the top three social media platforms used by many influencers and companies worldwide to market their products, services, or ideas.

 

Here are the main reasons why influencer marketing works and why it is so beneficial to your brand:

 

Influencers Build Trust and Establish Creditability

 

Not only can influencers help you find your target audience more easily, but they can also help you connect and engage with them. An influencer has an audience because they have similar interests to them and appreciates their opinion.

 

Meaning the influencer already has established trust and credibility. When they partner with a company, that trust and credibility often transfer over. Without these two factors, you can’t expect to make a sale or increase your conversions. Customers need validity in exchange for their time and revenue.

 

Influencers Create Engagement and Long-Lasting Relationships

 

Along with trust comes needed engagement. What kind of engagement you need is up to you and your business goals? For many, that includes more likes, comments, shares, and clicks to their websites to make a sale and increase their revenue or exposure hopefully. Not only do they increase your engagement rate, the relationship is more personal too. Meaning they can form deeper and stronger relationships, further increasing the trust and loyalty to your brand.

 

Influencers Expose You to Larger and More Loyal Audiences

 

Establishing a relationship with several different influencers allows you to get in front of more people with the same target audience as yours, especially when comparing it to traditional online ads. In addition, your target audience is less likely to skip over it when an influencer is involved as it humanizes your brand.

 

As you can see, if you haven’t added influencers to your marketing strategy yet, then you are likely missing out. In fact, according to a Mediakix survey conducted in 2019, nearly 17% of companies use or will use half of their marketing budget on influencers alone. While that is a small percentage, many companies reported in the same year that they want to significantly increase their influencer budgets to keep up with the current demand for social media content. They believe influencer marketing is paramount to their success now and in the future.

 

 

 

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These Niches Benefit the Most from Influencer Marketing

Any product or service can benefit from influencer marketing. However, some certain niches or genres perform better and see far more success than others. This is likely because the content is easily shareable, visual, consumable, and in high demand.

 

The following are the most popular industries for influencer marketing:

 

Beauty and Fashion

 

This is probably the most obvious niche within influencer marketing as it makes up the bulk of it. Products and services within this niche are built on their ability to make bold, beautiful, and colorful works of art. They are highly shareable and consumable, making them a powerful product to influence. The Instagram platform is a visual social media that is one of the most used for this niche as the niche creates amazing visuals.

 

Gaming

 

Another niche that probably won’t come to you as a surprise. This industry is worth over 130 billion dollars. Those who love gaming thrive for information to learn how to complete their game or compete at the highest level against their rivals. Sharing reviews on the most anticipated game of the year or console or walkthroughs and guides on how to achieve the highest level in competitive play are just a few things audiences crave. You can often find gaming influencers on YouTube, Twitch, Instagram, and even Twitter.

 

Health and Fitness

 

Most people want to learn how to be healthy, improve their apparencies or maintain their weight. It is vital to your survival, meaning there is high demand for needed information. Weight loss how-to videos, advertising sportswear, or selling weightless programs are a few great things in this niche that influencers can promote.

 

Food and Travel

 

Mouthwatering dishes, videos on how to bake the perfect cake, how-to guides on traveling the world on a small budget, or simply sharing the meals you’ve tried while traveling to exotic places are just a few examples of content audiences crave within these niches. Many young adults have reported using Instagram as their source of information before they book their travels or YouTube to learn how to cook a new meal.

 

While these are the most common and successful industries in influencer marketing, that doesn’t mean you shouldn’t give it a try if your niche didn’t make this list. You can be an innovator and start something new within your industry as long as you use the right tools and resources.

 

Find the right social media platform and influencer, and create the best content with your target audience and business goals in mind. This extensive list shows that influencer marketing will likely benefit your company as long as you can provide visual content that solves a high-demand problem. Influencer marketing thrives on high-quality visuals and in-demand content.

Tools and Tips to Help You Automate Social Media Marketing

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Putting It All Together And Developing A Routine That Will Keep You On Track

Over the course of the past six blog posts, we’ve talked about the importance of consistency and how it can help you grow your traffic, your subscribers, your customers, your product catalogue, and most importantly your income. Now it’s time to bring it all together and create a daily, weekly, and monthly routine that will keep you on track to continue to grow your business.

 

Any online business can be broken down into three different areas that need your effort and attention. They are traffic, list, and offer. You need visitors to your website. Then you need to convert those visitors into subscribers. Finally, you need to make those subscribers an offer so you can make money. Keep this in mind as you build your routine.

 

Do something every single day to send more traffic your way. This could be content marketing. It could be social media. It could be tweaking your SEO. Or it could be paid ads. Start by making a master list of things you can do to get more traffic. Pick things you can quickly do and rotate through one or more of them on a daily basis. Things that take a bit longer should become part of your weekly and monthly routine. For example, you may choose to learn how to run Facebook ads this month as one of your bigger projects. The most important part is to do things consistently to drive more traffic to your website.

 

Next, think about what you can do to get more subscribers. Adding an opt-in box to your latest blog post is a quick task that could go on your daily to-do list. Setting up a new opt-in funnel with a fresh lead magnet may make a great weekly project. Writing a book to tap into a new market via Amazon would be more of a project that takes a month or more. Come up with a variety of different things you can try, tweak, and do more to grow your list consistently.

6 Things to Include on Your Freebie Opt-in Page

Last but not least, you’ve got to make an offer. This could be something evergreen like crafting a new autoresponder email for your flagship product. It could be a daily task of running and tweaking ads. Or it could be a free SEO and social media campaign that you work on for a few weeks. Make a list of what you can do to get your offers in front of fresh eyeballs and get to work. And don’t forget to set aside some time each week to work on the next paid product as well.

 

Keep chipping away and continuing to build and fine-tune your routine. Your consistent efforts will start to pay off and more importantly, they will begin to compound as you get more traffic, grow your list by leaps and bounds, and add more products each new customer may be interested in. Keep at it. Consistency is the key to long-term profit.

 

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Invest a Percentage of Your Income for Your Future

As you work on your daily habits that help safeguard your future, one of the daily habits that will pay off the most is learning to save and invest a percentage of your income for your future by habit. It’s hard to save money for the future if you’re not able to really think about the future much, but there is no willpower needed if you just think about what you’re doing today, and keep doing it as a matter of course, you’ll end up benefiting exponentially.

 

  • Determine Your Priorities – When you know what your priorities are today and into the future, through your life, it’s going to be much easier seeing your daily spending and savings goals.

Better Goal Setting Tips for Maximum Productivity

  • Automate Investing and Saving – Once you have set up your goals, you can automate most of the process by having a percentage of your paycheck go directly to savings and investment accounts. If it’s never there to spend, you will be more likely to save it.

 

  • Avoid Consumer Debt – When you are setting up your daily habits, you know that avoiding consumer debt is an imperative for anyone who really wants to have a safe and stable future. Therefore, you don’t buy things without a daily plan for saving and spending.

 

  • Borrow Money Like Rich People Do – When and if you borrow money, only borrow it when you really don’t need it, and the interest rate is super low. If the rate is lower than what you can earn on your money, borrowing is smart. For example, if you qualify for a zero-interest car loan, why wouldn’t you?

 

  • Plan For Big Expenses – When you habituate your spending and saving, you will always plan for big expenses (and really all expenses) so that you’re never caught off guard. You will know that at this particular time in the future, you’re going to buy a thing, and you know how much you need to be saving daily to ensure it happens.

 

  • Plan for Emergencies – Even though it seems impossible, you can plan for potential emergencies, making them less tragic. In everyone’s life, they have things happen. People get sick. People get hurt. People lose their jobs. People even die. Plan for at least one emergency by saving six to eight months of living expenses in a liquid account.

 

  • Save All Windfalls – During a lifetime, you’re going to get monetary windfalls once in a blue moon for birthdays, inheritances, or bonuses and raises at work arrange for every single one to be saved or invested without even giving it a thought.

 

  • Take a Cooking Class – Most people waste money by eating out at restaurants and not even good ones. Decide to learn how to cook so that you can make good quality food at home.

 

  • Buy Experiences Not Stuff – When you do plan expenses, consider having more experiences and less stuff. When you spend money on an adventure, you always learn something that gives you value far beyond what you buy.

 

  • Track Your Efforts – Whatever you track and pay attention to is what will grow. Track your savings efforts by checking up on your accounts at least quarterly. This is important when you’re doing automatic deposits just to make sure it’s all working as planned.

 

When you start thinking of the daily habits you have as good things that automatically take care of your future, each day becomes a no-brainer. You just save money just because that’s what you do and not something difficult to do.

 

It’s part of your priorities and a driving force for your lifestyle, and that’s what you set up to be important. Do you see a method to the madness now? Set your goals, schedule the actions you need to take to reach your goals, and then simply live your life doing a little bit each day, and one day you’ll arrive in the future automatically, and all will be well.

 

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Daily Mindset Habit: Value Your Time Over Everything Else

If you’ve ever been told that you have the same 24 hours as the next person, pay close attention to this post and take this daily mindset habit idea to heart. A mindset of the rich that differs from their non-rich counterparts is that the rich tend to place a high value on their time.

 

Time Not Money is Finite

 

We love acting like money, and certain natural resources are so limited, but the truth is, it’s time and not money that is finite. And due to money, you can actually buy other people’s time, thus placing a higher value on your time than theirs.

 

For example, if you know that your time is worth $100 an hour because that’s how much your boss pays you or how much you bill your clients, why would you wait in a 30-minute line to return a $10 item? Likewise, why would you spend an hour grocery shopping when you can pay someone enabling you to earn more money?

 

Calculate The Worth of Your Time

 

Part of the problem is that most people have never calculated the worth of their time. They know how much their boss pays them, or they know how much they want to bill their clients, but often these numbers are completely arbitrary and are simply the “going rate” that is not based on reality either. In fact, if more people established the worth of their time based on reality, they’d demand a lot more money from their employers.

 

Most HR departments use the number of 2080 yearly hours to designate full-time work. So even if you’re on a salary, they’re going to say that you earn your paycheck by working full time, which is equal to 40 hours a week for 52 weeks a year, for a total of 2080 hours.

 

This HR department magic number ends up on the companies compensation records as part of the benefits of the job and health insurance, paid time off (PTO), and other compensation. This is a great place for you to start figuring how much your time is worth but doesn’t consider the entire picture. After all, if you’re on salary, you don’t work only 40 hours a week.

 

So, to calculate your hourly worth, let’s focus on what you would like your life to be like, not what it currently is. If you want a specific lifestyle, go ahead, and add up what that would really cost. Then add in how much you want to work, not how much you do work, and that is your hourly worth even if you’re not there yet.

 

For example, if you want to earn 120K a year before taxes by working 20 hours a week, that equates to only 1040 hours of work a year, making your hourly worth over $115 an hour. Knowing this, since you don’t love mowing your lawn, you should jump at the chance of paying Billy down the street $50 bucks a week to keep your lawn nice because it’s worth it to you based on how much your time is really worth according to your life design.

 

Some Things Are Priceless

 

One thing the rich have figured out that hasn’t been passed down to the masses is that some things are priceless. Your child’s birth, their first birthday, kindergarten graduation, and anything that takes you away from those types of things – the things that will never happen again – should come at a much higher price and even be considered priceless. When you start to think of your own time as priceless and irreplaceable, productivity becomes almost automatic because you know there is no time to waste.

 

When you truly understand not only the value of your time, but the probability of the length of your life, and how you cannot go back in time, or forward, and that you only have right now – when you really get that – it becomes so much easier to habitually value your time above all else – because your time is the most precious thing you have. You cannot get it back once squandered.

 

How to Create Repeatable Workflows for Better Time Management