you tube Stories Archives - Barbara Genest

To squeeze more benefits out of your YouTube channel and stories, you need to plan and make quality content for your target audience. YouTube is only as beneficial as the content you bring to your viewers.

Thankfully, you can follow many tried and true methods or tips to ensure you get the most out of this platform. In addition, once you reach the required number of subscribers, you can also unlock their story features, giving you yet another valuable tool to creating better and more engaging content.

The following are five tips on using YouTube and YouTube stories to market your business effectively:

Create Content That Provides Value or Solves a Problem

While you also need to post highly valuable long-form content, stories should be no exception. However, make it more interactive and always think about how you can get the viewers involved. Think of the content you create as a conversation between a family member or another loved one.

Build Community

Use the reply to comment in the story feature to build a strong bond and community with your viewers and audience. Don’t ignore their comments or responses. This tool allows you to do it more directly and personally. Further increasing your credibility and trust as a business and a YouTuber. Adding a “Mention.”

Share Announcements or Updates

Use YouTube stories to update your audience with brand new information or product announcements and releases. Add an option for them to reply to get their direct feedback, and be sure to find a certain amount of time to respond to as many as you can.

Tease Your Next Long-Form Video

YouTube must have regular video content in order to take advantage of its stories features. The main purpose of the YouTube stories feature is to keep your audience subscribed and involved with your brand or niche. In other words, it further installs the value you bring to them with your long-form videos. So never miss a moment to share your new videos. YouTube stories provide a feature called the “Video” sticker to do this very thing – making it a super simple and easy process to get started.

Think Mobile

How to Repurpose Your Influencer Marketing Content

Finally, but certainly not least, YouTube stories can only be viewed on mobile – giving you another way to create different and new content.

Be sure you take advantage of the benefits YouTube provides by following each of these tips. The more you put into your YouTube channel, the more benefits your business will receive. Quality and engaging content allow you to build the community you need to market your business better and achieve your goals.

Getting noticed against the massive online competition can make any small business feel overwhelmed and inadequate. However, a tool can make it easier to get noticed and be seen as an authority within your niche or industry. This can be done by creating and starting a well-run and quality YouTube channel. Eventually, once you gain ten thousand subscribers, you can unlock the story feature to better market to your target audience and reach even more followers or subscribers.

Here are more benefits to using YouTube and their stories feature for business:

To Get a Chance to Market to Nearly One Billion Monthly Users

Using YouTube gives you a low-cost and sometimes free way to reach a global audience depending on the tools or resources you need to create a high-quality and valuable video.

To Rank Higher on Googles Search Engine Results Page

The main power of YouTube relies on the fact that it is a search engine. The second-largest just behind Google. Even better is that Google owns YouTube, meaning your long-form content video will rank well when people search from Google. It is essentially the same engine. Did you know nearly ninety percent of clicks made after a Google search are from the first ten organic results? So reaching the first page and near the top is an important goal when creating your videos.

To Grow Your List and Traffic to Your Website

Stories are essential to YouTube as they help you further engage your audience and hopefully convert them to loyal and paying customers. To accomplish this, use the feature for advertising and growing your email list. In turn, this will also increase your website traffic and potentially increase your revenue.

To Increase Engagement and Make a More Obvious Impact

Furthermore, once you reach ten thousand subscribers, you will want to use the stories feature to enhance further your engagement and exposure against your current audience and subscribers. Just because they subscribed or followed your link to sign up for your newsletter or email campaign does not mean you should rely on it to keep their attention. Stories appear on YouTube’s platform, giving you another way to keep their attention and further away from your competition. The more valuable and useful you make the story, the more likely they are to share it to grow your subscribers list too.

Sixty-two percent of businesses took advantage of these benefits in 2019. The fact is, the more your YouTube channel grows, the more successful your business becomes. Add to the growth and success of your business by adding a YouTube channel to your business marketing plan today. The more value you show your target audience, the more chance you have at success.