Just about any social media platform you go to since 2016 has a story feature. A set of clips or images that are live for twenty-four hours that provide an update on your life or any important information your target audience is interested in or needs. They are highly interactive, immersive and give your audience a different experience. As a result, they can increase your sales, website traffic, brand awareness, and trust as a business owner.
Here are the top five platforms to use for social media stories and some important information about each to find the one that is right for you:
Facebook is still the worldwide leader in social media marketing as its users have a wide range of demographics. While their story feature was not as popular at first, that is certainly changing as they continue to tread behind Instagram slightly, and if these trends continue, they may surpass them. The main difference is the groups and pages you can create on Facebook — giving you even more tools to communicate and engage with your target audience.
This is the platform to be on if you have a product or highly visual brand. Over half of their monthly users utilize their stories feature – showing you just how important this tool can be if you want to advertise to more millennials and generation z.
Snapchat
Snapchat is the original creator of stories. Just about anything to do on this platform relies on creating or viewing stories. This is the platform to use if you need to advertise to a younger demographic. Nearly six out of every ten internet users between thirteen and twenty-four use Snapchat.
YouTube
The least popular option as you need ten thousand subscribers to unlock this feature. However, creating a YouTube channel and taking advantage of this feature is highly beneficial to any brand on the internet. It is a free resource that can be used to market to anyone around the world. Adding the stories features keeps your audience further engaged and interested in the value you bring.
Google Web Stories
There are two ways to view web stories that can be seen on a smartphone or personal computer. Stories are shared through the Google Discovery page or as a carousel after searching for Google’s search engine. These stories are useful as they can drive traffic to your blog or online store. If you have a blog or website, then Google web stories are a no-brainer.
Overall, there are many platforms to choose from to share your social media stories. The right one for you depends on your niche, goals, and what your target audience uses the most. Starting with one or two of these platforms will get you started in the right direction.